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Top 10 ways your brand’s app can thrive in the iOS app ecosystem

(Tech News) With mobile app use on the rise, is your brand jumping in? Here are 10 ways to make sure your iOS app thrives.

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ios economy

ios economy

Your app and Apple’s App Store: Top 10 dos and don’ts

No matter the size of your brand, you may be considering creating or relaunching an app for Apple’s operating system to meet your consumers where they are. You know technology is important, and that app use continues to rise, in fact, Audiobooks CEO Sanjay Singhal points out that as of 2014, 86 percent of time spent on a smartphone is devoted to app use as mobile web browsing continues to fall.

Singhal notes, “Looking to cash in on the historically high popularity of apps, many companies are developing and launching apps with the hope of gaining valuable real estate on their customers’ screens and driving revenue.”

But there’s a catch – there are over a million apps already in Apple’s App Store, with over 75 million downloads, and Singhal opines that the competition for consumer mind share is fierce.

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Singhal offers the following tips to best position your app for success, in his own words:

1. DO make sure users can find your app.

Your app can’t make a splash if users don’t know about it, so create a keyword strategy that lets users easily find your app in the App Store or via search engines. Craft a compelling description of your app, highlighting the value it delivers to users so they’ll wonder how they ever lived without it.

2. DO link directly to your app in your Google AdWords campaign.

Google AdWords are a great way to reach millions of potential users, but it’s important to make sure you take full advantage of available site links. Add a link that takes users directly to your app download page. Make it as easy as possible for people to access your app.

3. DO use enticing screen shots.

Keep in mind that your app download page has to sell your app to potential users. It’s a marketing document, so you’ll need to position your app as fun and relevant to the user’s everyday life. Compelling screen shots that highlight the value your app delivers are essential to completing the sale.

4. DO update your app regularly and minimize permissions.

Keep your app fresh with regular updates, which drive additional downloads. The App Store doesn’t like stale apps, and updates indicate continuous improvement. Updates also offer an opportunity for users who had previously rated your app lower to leave a new higher rating and better review. Also make sure you require the bare minimum of permissions for the app. Asking users to share their personal data can scare them off and reduce downloads.

5. DO promote your app outside the App Store.

Some users will find your app via ad campaigns and searches, but you can expand your pool of potential downloaders with a robust promotion campaign. Place your app in directories. Generate buzz via blogs and online news websites. Issue press releases. The more people hear about your app, the better its chances of success.

6. Do minimize clicks with a direct path to the App Store.

When promoting your app on blogs, on your site, at online news outlets, in press releases and via other digital pathways, make sure you always include a clear path to the App Store download page. It’s never a good idea to make potential users search for a download opportunity – they might find a competitor’s app first.

7. DON’T use pay-per-download and pay-per-review app promotion schemes.

The App Store favors apps that generate organic growth and frowns on those that use paid download and review techniques. It’s widely known that App Store rankings include factors other than the number of downloads, and developers who pursue a pay-per-install strategy may find that their app lags in rankings or is rejected outright.

8. DON’T rush a release.

In the run-up to a launch, issues inevitably crop up in the development cycle that may affect the deadline. It’s important to stay on track, but it’s even more crucial to get the app functionality just right before releasing it. If you need more time to tweak your app, take it. It’s easier to push back a deadline than to deal with disgruntled users.

9. DON’T make users jump through hoops to gain functionalities.

Some apps lock up functionalities until a user performs a specific action or gains access via incentives. Incentive-based downloads and functionalities were a popular idea a few years ago, but the strategy has waned for a simple reason: it doesn’t work.

10. DON’T ignore negative reviews from users.

If a user leaves a negative review for your app, look at it as an opportunity to improve. It’s important to stay connected to your user base and to continuously improve your app. Carefully evaluate critiques, and if they have some validity, make the necessary changes.

“Apps are a terrific way to gain customer mind share and extend your product reach to wherever users go with their mobile devices,” Singhal concludes, “But the app market is a highly competitive space. By following these tips, you can dramatically improve your chances of success.”

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Tech News

Bet you forgot about them: Yahoo Groups is shutting down

(TECH NEWS) After over a year-long process, Yahoo is finally shutting down Yahoo Groups for good, marking the end of an internet era.

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Yahoo Groups is shutting down.

For a long while, most of us forgot that Yahoo Groups still existed in a very limited way, of course. But now, it’s going to be discontinued for good. Yahoo announced that the Yahoo Groups website will be shutting down on December 15, 2020.

The removal process of Yahoo Groups is one that began in October of last year. At that time, Yahoo decided to no longer allow new content to be uploaded to the Groups site. Features that allowed for sharing files and photos, creating polls, etc. were all removed. However, users could still view and download any existing content. On its website, a statement read, “Don’t worry, though, Yahoo Groups is not going away…” But, we all knew that was never going to be the case.

In December 2019, the Yahoo Customer Care Twitter account tweeted that content on the Groups site would no longer be available or viewable. Users had until the end of January to download their data before it would be permanently deleted. All public groups became private and would require administrator approval to join. Also, admins had limited access to other administration tools, but group members could, at least, still send messages to each other.

Earlier this month, the creation of new groups was disabled. And now, the end of Yahoo Groups is on the horizon. On its site, a pop-up message reads:

Announcement: End of Yahoo Groups
We’re shutting down the Yahoo Groups website on December 15, 2020 and members will no longer be able to send or receive emails from Yahoo Groups. Yahoo Mail features will continue to function as expected and there will be no changes to your Yahoo Mail account, emails, photos or other inbox content. There will also be no changes to other Yahoo properties or services. You can find more information about the Yahoo Groups shutdown and alternative service options on this help page.

Yahoo said, “Yahoo Groups has seen a steady decline in usage over the last several years.” As a result, this is why the company decided to shut it down. “While these decisions are never easy, we must sometimes make difficult decisions regarding products that no longer fit our long-term strategy as we hone our focus on other areas of the business,” Yahoo added.

What became of Yahoo Groups isn’t even a bare-bones version of what it was during its prime. And, frankly, I don’t think it will ever be resurrected. Sometimes all good things must come to an end.

But, if you are a former Groups user and want to stay connected with your groups, the Yahoo Groups’ help page, hopefully, has all your answers.

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Tech News

This app connects music fans with their favorite bands

(TECH NEWS) With the Band, a Nashville-based company, is using tech to reshape virtual concerts and fandom experiences for music fans during COVID-19.

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Music concert crowd no longer safe but can be experienced virtually.

Nothing beats the experience of seeing your favorite artist live – except maybe that moment when you look next to you to see that others are feeling the music just as much as you are. Musical communities are a truly special bond that aren’t location specific. Perhaps that’s why fan engagement platforms, such as Patreon and Memberful, are so successful in cultivating online fanbases.

An app in the fandom world that has been making cutting-edge headway in the COVID-19 concert-less era is Nashville-based With the Band. The fan engagement platform, which connects artists with fans and fans with each other, has found itself in a pivotal position – how can they expand engagement to fill the growing needs during quarantine?

Before COVID, the app was used primarily to empower music fans and artists to create and participate in fan projects and meet ups. Perhaps the most notable example of a With the Band moment was September of 2019, where fans organized for 16,000 signs to be distributed at a Jonas Brothers concert in Nashville.

Since COVID-19, however, the platform has had to adjust to a live concert-less world. How are they doing? Pretty good in my opinion

With the Band has a new (and exciting!) feature called Fan Crews, which is a modern day, virtual version of a fan club that even Dr. Fauci could get behind.

With Fan Crews, artists will be able to engage with their fan bases (and monetize their brand) through:

  • Posting
  • Private messaging
  • Virtual meet & greets
  • Live streams (the modern-day concert?)
  • Exclusive content
  • Special giveaways
  • & much more

The most helpful feature of Fan Crews is that artists and artists teams will have access to an analytic dashboard, where they can see data pertaining to their fan base – all at a zero start-up cost to the artist!

Founder and CEO Sarah Beth Perry – a boyband fangirl – began the With the Band venture from her dorm room in 2017. Now, just three short years and a global pandemic later With the Band has grown in size and scale, and just might be the best thing to happen to fandom since everything went virtual.

Coronavirus has threatened the music industry from all angles – live concerts must abide by CDC guidelines, which means decreased profit for everyone. Fan meet ups and events have had to go mostly digital, putting the onus on tech features that allow for online fan engagement. Artists are losing money during this time, and fans are not able to engage with the artists and each other in the capacity they crave.

If the COVID-induced crumbling live concert industry is a call, With the Band’s Fan Crews is one hell of a response. I’m excited to see what artists and fans do with their new, full-integrated platform.

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Tech News

What is “Among Us”? The meme sensation two years in the making

(TECH NEWS) When a game has invaded even the most focused of social media feeds, we have to figure out what it’s all about. Enter Among Us.

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Among Us game cover, the latest game meme sensation.

If you’ve been seeing bean-shaped characters pop up in memes, on Twitch, or even on Facebook saying words like “Impostor” or “Red is sus”, you’re not alone.

Among Us, an online multiplayer social deduction game has taken the online world by storm as of late. Originally released back in 2018, the game gained a massive surge in popularity during the COVID-19 lockdown. According to Sensor Tower’s data, the game passed 100 million downloads on the IOS App Store and Google Play in Q3 of 2020 alone. While the game is free to play on mobile, users can also play on PC for a small fee of $4.99. As it stands, Among Us is currently the third-most played game on Steam, with a solid chance it breaks into the top spot in the next few months.

Haven’t played the game? Well, let’s cover the basics so you understand the endless number of memes coming your way.

The game is played with 4 to 10 people, all of whom are placed together on a single map. Depending on the game settings, 1 to 3 of these people will be randomly assigned as Impostors, whose goal is to kill a certain number of non-Impostors without getting voted off of the map. The rest of the users will be designated as Crewmates, who can win the game by either completing a set number of assigned tasks in the form of minigames or by voting the Impostors off of the map. Impostors gain the advantage of being able to use portions of the map (like vents) that Crewmates cannot, as well as being assigned fake tasks so it can appear that they are a Crewmate. Impostors can also sabotage areas of the map that will require Crewmates to complete an additional task within an allotted time, with failure to do so resulting in an Impostor team win.

Impostors will be able to move across the map and kill other players they are next too, turning those players into Ghosts who will still need to complete their tasks for the Crewmates to win. When a player finds a dead body, they can report it, which essentially allows for a time-based discussion and the option to vote for someone to be kicked off of the map. Each player can also use one “emergency meeting”, which can call for a discussion and vote at any time. Since players are allotted a cone of vision that allows them to only see other players within a certain distance, the game relies a lot on convincing other users you are not an Imposter.

Among Us was inspired by the party game Mafia, proving that a few adjustments to a classic concept can pay dividends. Due to the mostly chat-based dialogue, memes have popped up of Crewmates accusing people of being suspicious by saying they are “sus” based on their actions. There has also been a rise in memes highlighting a group of people saying someone must be an Impostor and voting them off, only to view the “X was not the Impostor” dialogue from the game.

Hopefully, this helps you understand some of the bean shape images you’ve been seeing recently. With the game rising rapidly on streaming platforms over the summer, it’s unlikely the wave of memes and references to the game will end anytime soon. If you still don’t understand it, then I recommend you take the plunge and play the game—after all, it’s free on mobile.

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