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Top 10 ways your brand’s app can thrive in the iOS app ecosystem

(Tech News) With mobile app use on the rise, is your brand jumping in? Here are 10 ways to make sure your iOS app thrives.

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Your app and Apple’s App Store: Top 10 dos and don’ts

No matter the size of your brand, you may be considering creating or relaunching an app for Apple’s operating system to meet your consumers where they are. You know technology is important, and that app use continues to rise, in fact, Audiobooks CEO Sanjay Singhal points out that as of 2014, 86 percent of time spent on a smartphone is devoted to app use as mobile web browsing continues to fall.

Singhal notes, “Looking to cash in on the historically high popularity of apps, many companies are developing and launching apps with the hope of gaining valuable real estate on their customers’ screens and driving revenue.”

But there’s a catch – there are over a million apps already in Apple’s App Store, with over 75 million downloads, and Singhal opines that the competition for consumer mind share is fierce.

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Singhal offers the following tips to best position your app for success, in his own words:

1. DO make sure users can find your app.

Your app can’t make a splash if users don’t know about it, so create a keyword strategy that lets users easily find your app in the App Store or via search engines. Craft a compelling description of your app, highlighting the value it delivers to users so they’ll wonder how they ever lived without it.

2. DO link directly to your app in your Google AdWords campaign.

Google AdWords are a great way to reach millions of potential users, but it’s important to make sure you take full advantage of available site links. Add a link that takes users directly to your app download page. Make it as easy as possible for people to access your app.

3. DO use enticing screen shots.

Keep in mind that your app download page has to sell your app to potential users. It’s a marketing document, so you’ll need to position your app as fun and relevant to the user’s everyday life. Compelling screen shots that highlight the value your app delivers are essential to completing the sale.

4. DO update your app regularly and minimize permissions.

Keep your app fresh with regular updates, which drive additional downloads. The App Store doesn’t like stale apps, and updates indicate continuous improvement. Updates also offer an opportunity for users who had previously rated your app lower to leave a new higher rating and better review. Also make sure you require the bare minimum of permissions for the app. Asking users to share their personal data can scare them off and reduce downloads.

5. DO promote your app outside the App Store.

Some users will find your app via ad campaigns and searches, but you can expand your pool of potential downloaders with a robust promotion campaign. Place your app in directories. Generate buzz via blogs and online news websites. Issue press releases. The more people hear about your app, the better its chances of success.

6. Do minimize clicks with a direct path to the App Store.

When promoting your app on blogs, on your site, at online news outlets, in press releases and via other digital pathways, make sure you always include a clear path to the App Store download page. It’s never a good idea to make potential users search for a download opportunity – they might find a competitor’s app first.

7. DON’T use pay-per-download and pay-per-review app promotion schemes.

The App Store favors apps that generate organic growth and frowns on those that use paid download and review techniques. It’s widely known that App Store rankings include factors other than the number of downloads, and developers who pursue a pay-per-install strategy may find that their app lags in rankings or is rejected outright.

8. DON’T rush a release.

In the run-up to a launch, issues inevitably crop up in the development cycle that may affect the deadline. It’s important to stay on track, but it’s even more crucial to get the app functionality just right before releasing it. If you need more time to tweak your app, take it. It’s easier to push back a deadline than to deal with disgruntled users.

9. DON’T make users jump through hoops to gain functionalities.

Some apps lock up functionalities until a user performs a specific action or gains access via incentives. Incentive-based downloads and functionalities were a popular idea a few years ago, but the strategy has waned for a simple reason: it doesn’t work.

10. DON’T ignore negative reviews from users.

If a user leaves a negative review for your app, look at it as an opportunity to improve. It’s important to stay connected to your user base and to continuously improve your app. Carefully evaluate critiques, and if they have some validity, make the necessary changes.

“Apps are a terrific way to gain customer mind share and extend your product reach to wherever users go with their mobile devices,” Singhal concludes, “But the app market is a highly competitive space. By following these tips, you can dramatically improve your chances of success.”

The American Genius (AG) is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Tech News

How to buy Internet of Things gifts this year with security in mind

(TECHNOLOGY) Internet of Things devices are neat, but they also pose a significant security risk if not properly implemented. Here’s how to buy IoT gifts that won’t ruin your friend’s Xbox Live.

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As smart technology becomes more and more relevant, the issue of cybersecurity increases in pertinence as well. If you plan on picking up smart home (Internet of Things) gifts for your family and friends this year, Next Advisor offers a few security tips to keep in mind:

Firstly, the difference between “always on” items and selectively on appliances is huge, as smart home “always on” items pose a much more significant security risk than a device that can be disabled with the press of a button. Things like smart lights, thermostats, speakers, and so on—while popular—are best left to your recipient’s discretion.

This is because “always on” (also known as “Internet of Things”, or IoT) devices are often ill-suited to the degree of connectivity that they must sustain. Due to security shortcuts or weak coding, it’s relatively easy for an attacker to use your Internet-connected refrigerator or thermostat to take down your whole network. As such, traditional devices that can be enabled and disabled at will have a distinct security edge in this area.

When in doubt, go the gift card route; that way, your intended recipient will be able to purchase whatever smart item they want without you having to worry about compromising their safety.

If you do decide to buy Internet of Things gifts this year, it’s important to invest in strong, secure options. The easiest way to ensure that the device that you’re buying is sufficient is by looking at the manufacturer: was the device produced by Google, Intel, Apple, or another household tech name, or are you considering a company that you’ve never heard of?

A less security-based issue lies in the quality of the products, as third-party devices tend to fail faster and achieve less support than ones from large tech companies. When in doubt, go with the devil you know.

The other main thing to keep in mind is the face security of the item itself.

If the IoT item has a password and regular update support, it’s a much more secure item than any device lacking either of those features (to say nothing of both). Make sure that you know the answers to these questions before investing in any IoT device this holiday season, or just avoid them altogether.

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Tech News

Chatbot recruits qualified candidates, schedules interviews

(TECH NEWS) No chatbot can replace humans, but like this one, there is great potential to streamline paper pushing.

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When I was younger, the coolest technology at the time was AOL Instant Messenger (AIM). Us teens and tweens would sit at our desk tops for hours, having pointless conversations with the same people we had seen all day long at school.

Every once in a while, the stars would un-align and there would be no buddies to talk to. This is when we would get desperate and strike up a conversation with SmarterChild, an AIM chatbot.

For us millennials, this was our first introduction to a chatbot, which is now a concept that has taken on a (virtual) life of its own. They now exist on many different websites, particularly ones with customer service, and are designed to have, basically, all of the answers.

Now as we get ready to jump into 2018, we see that this technology has advanced enough to the point where there are chatbots that serve as pre-recruiting tools for employers. One of these chatbots can be found on Applyr.

“Applyr is designed to be the most human recruitment tool. Our recruiter chatbots ‘sit’ on a company’s careers page and engage with, pre-select, and schedule interviews with candidates,” according to developers.

“This represents a radical improvement in the candidate experience, whilst saving the hiring company and the recruiter huge amounts of time. The more interactions Applyr chatbots engage in, the more our platform learns from the data it measures. Which further serves to improve recruiting processes.”

These recruiter chatbots are designed to help employers weed through candidates without consuming their precious time. The bots are customizable and scalable solution to your recruitment overload. Applyr states that they bring the power of Artificial Intelligence to the top of your recruitment funnel.

It is a fully comprehensive solution for global recruitment teams that includes: ATS integration, low-risk and GDPR compliance, security and confidentiality, international and multilingual capabilities, simple integration, and equal opportunities.

Applyr chatbots find qualified candidates through use of the AI-powered software. It then auto schedules the first interview and provides detailed analytics.

This way, more time can be spent on the interview itself and less time on arranging it. Applyr is no replacement for a human, but it can certainly speed up the process of getting to the best candidate.

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Tech News

The new best time of day to post on Facebook

(TECHNOLOGY) There has long been a “universal” sweet spot for when to post on Facebook, so what is it now?

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The best time to post on Facebook is a hotly contested topic, with some experts claiming to have the end-all-be-all answer while others admit that it isn’t an exact science.

While the best time to post for your demographic will ultimately depend on that demographic’s habits, regional location, and more, AI machine learning may ultimately provide the answer that you’ve been looking for.

To assume that there’s a universal “best time” to post on Facebook is a bit contrived, given the dynamic nature of people and their various nuances; however, there is almost certainly a best time for you to post to your followers. This time will depend on a myriad of different factors, which is why you shouldn’t have to calculate it yourself.

There are plenty of social media analysis tools available, one of the popular options is Socialbakers which offers a comprehensive suite that you can try for 14 days to see if it even works for you. The idea is that the suite will analyze your posts’ traffic, giving you a day-by-day report on when is the best time for you to post to your audience.

This dynamic approach allows you to target specifically the most active section of your audience without having to guess or account for outliers (e.g., holidays) by giving you an exact (often down to the minute) time at which your posts should go out for your selected day. The suite also learns as it is used, meaning that your posting hours will only improve in accuracy with time.

While experts are still throwing out best posting time estimates like between 1:00 and 4:00 on weekdays, the fact remains that the optimal posting solution for you most likely doesn’t always fall during this vanilla time frame—and even if it does, the exact time will always net more views and engagement than tossing a post into the void of the Internet during a three-hour window.

The bottom line is this: your social media game may be fine, but knowing the exact time of day on which to post – a luxury afforded only by an AI suite – is the only way to post reliably during your audience’s sweet spot.

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