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VSCO Cam sets a new standard with newly launched animated GIFs

It is said that a picture is worth a thousand words, but how do you stand out in today’s media saturated world? VSCO cam has an idea.

smartphone photography

Why is their Instagram better than yours? VSCO Cam

It is said that a picture is worth a thousand words, but in today’s media saturated world it is difficult to take photographs that stand out from the crowd. Artists, entrepreneurs, and businesspeople who tell their stories online face intense competition in the pursuit of followers or potential customers. Thankfully, VSCO comes to the rescue. The company that once developed preset filters for Adobe and Apple introduced a smartphone camera app that helps the clumsiest photobug shoot like a pro.

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VSCO Cam is available for iOS or Android in the iTunes and Google Play Stores. The app is versatile enough to satisfy a seasoned photographer with 15 editing tools, but its 12 preset filters make it simple enough for beginners to use. Effective use of the app requires a free VSCO account where photos are uploaded and saved for easy sharing to social media. Most users find the VSCO Cam to be a huge improvement over their standard smartphone camera. VSCO is easier to use when taking pictures and far more versatile and user friendly during the editing process.

VSCO rolls out DSCO

VSCO just upped their game with the introduction of a sister app called DSCO (pronounced disco, of course). This app creates GIF animations that can be filtered and edited in a fashion similar to the JPEG photos on the original VSCO Cam. A quick perusal of social network sites proves the popularity of these two or three second long moving and repeating images. The user-friendliness of DSCO and its association with the already popular VSCO Cam is sure to make it the premier app for adding GIFs to blogs, business websites, and promotional material.

Market smarter

Individuals and businesses that track the likes, shares, and comments on social media or websites know that word pics, photos, and GIFs get more traction than even the best-written traditional text. Wordsmiths may bemoan this reality, but people who want their brand, product, or service to get noticed must adapt. VSCO makes this adapting easy. In fact, users quickly begin to enjoy the artistry of photo editing and find the challenge of making photos that really pop a fun way to market.

VSCO has quickly become an indispensible asset for making great visual imagery. Now with the addition of DSCO to their app family, the people who helped make Photoshop amaze and impress are equipping the phone in every back pocket to do the same.

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Written By

Stephen St. John is a writer and speaker with a background in business, education, and non-profit ministry. He earned his Bachelor's Degree in Organizational Management and Master's Degree in Theological and Ministerial Studies. Alongside his wife and seven kids, Stephen has lived and worked in North America, Africa, and Asia.

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