Connect with us

Tech News

YouTube is losing its monopoly as the internet video guys

(TECH NEWS) YouTube no longer has a leg up on other internet video sites and very soon could lose its monopoly.

Published

on

video youtube streaming

Grew up with YouTube

I’m a YouTube junkie. I’ve watched something on YouTube almost every day for the past 3 years and I’m a slow adopter.

bar
YouTube has been around since 2005 and has essentially owned the online content creation space for video makers since it’s inception, but now it has a bit of a problem. It’s vulnerable as hell.

Not the only video site now

With new outlets like Vimeo and Watchable, YouTube isn’t the only place for these creators to go now.

Hell, instead of getting YouTube famous, people are getting famous on smaller platforms like Vine (R.I.P.), SnapChat and Instagram and then taking their short video skills to places like Watchable. One of BuzzFeed’s most popular stars now has a show on Watchable when all of BuzzFeed’s content is on YouTube! If that doesn’t speak volumes, I don’t know what does.

Terms and conditions

In the last few months, YouTube has released a few updates to the terms of use for the “community” and these updates are pissing a lot of people off.

Not necessarily because they are disagreed with (by everyone) but because it seems YouTube has a bit of an information dissemination problem.

A failure to communicate

The communication issues between YouTubers and YouTube started back when YouTube decided to demonetize videos.

The problem was, they had been demonetizing videos for some time and just never told anyone.

If you watch Philip DeFranco’s show from 6 months ago he goes into more detail.

Then 3 months ago, YouTubers ran into an issue with subscriptions.

Some channels, despite have loads of videos were getting marked as spam.

Subscriber numbers were skewed and everyone was pissed.

People brought it to YouTubes attention and after only going through 100 accounts/channels, they found no problem.

Again, if you watch Philip DeFranco’s video, he gives you a bit more context. Essentially in both cases, YouTube responded with a tweet or piss poor video and then refused to give any interviews or more information.

Now that brings us to the current.

YouTube launched a new feature on filtering. You have two choices.

Strict or Not Filtered.

You have to OPT into the Strict but if you do basically any video with “adult language” i.e. sexy talk, cursing etc. is removed from your feed regardless of whether you subscribe to that creators channel or not.

The feature has been out for a few weeks but didn’t really get a lot of coverage until the LGBTQ community notice that many of their videos were getting filtered out.

Even ones covering completely tame content simply because it related to the LGBTQ community. Creators like Tyler Oakley had one of his videos entitled “8 Black LGBTQ+ Trailblazers Who Inspire Me” censored under the strict filter.

Stories from multiple people about their decisions to come out or changes genders are filtered under the strict category despite not being graphic in any way.

DeFranco himself shows that none of his videos would show up if the strict filter were on because of his use of language, but as he points out YouTube gives a very vague reason as to why things are removed under the strict filter.

The problem with this is that YouTube doesn’t tell its creators or the public what is defines as adult.

It doesn’t have content ratings like TV shows and when pressed on the matter, YouTube again sends out vague tweets and refuses interviews.

Playing a dangerous game

So what does YouTube’s inability to accurately inform its creator community and public have to do with it being vulnerable? Everyone knows, you don’t bite the hand that feeds you.

If YouTube cannot learn to treat its users with respect by giving them accurate information before they push out new features, creators will gradually start leaving the platform for platforms that are newer and have less rules and because viewers are invested in the content made by these specific creators and not YouTube itself, they’ll have no reason to stick with YouTube.

Step it up YouTube. You really have no other choice.

#YouTubeTrouble

Pam Garner is a Staff Writer for The American Genius with a bachelor's degree from the University of Texas, currently pursuing her master's degree in graphic and web design. Pam is a multi-disciplined creative who hopes to one day actually finish her book on all of her crazy adventures.

Tech News

Onboarding for customers and employees made easy

(TECH NEWS) Cohere enables live, virtual onboarding at bargain prices to help you better support and guide your users.

Published

on

onboarding made easy

Web development and site design may be straightforward, but that doesn’t mean your customers won’t get turned around when reviewing your products. Onboarding visitors is the simplest solution, but is it the easiest?

According to Cohere–a live, remote onboarding tool–the answer is a resounding yes.

Cohere claims to be able to integrate with your website using “just 2 lines of code”; after completing this integration, you can communicate with, guide, and show your product to any site visitor upon request. You’ll also be able to see what customers are doing in real time rather than relying on metrics, making it easy to catch and convert customers who are on the fence, due to uncertainty or confusion.

There isn’t a screen-share option in Cohere’s package, but what they do include is a “multiplayer” option in which your cursor will appear on a customer’s screen, thus enabling you to guide them to the correct options; you can also scroll and type for your customer, all the while talking them through the process as needed. It’s the kind of onboarding that, in a normal world, would have to take place face-to-face–completely tailored for virtual so you don’t have to.

You can even use Cohere to stage an actual demo for customers, which accomplishes two things: the ability to pare down your own demo page in favor of live options, and minimizing confusion (and, by extension, faster sales) on the behalf of the customer. It’s a win-win situation that streamlines your website efficiency while potentially increasing your sales.

Naturally, the applications for Cohere are endless. Using this tool for eCommerce or tech support is an obvious choice, but as virtual job interviews and onboarding become more and more prevalent, one could anticipate Cohere becoming the industry example for remote inservice and walkthroughs.

Hands-on help beats written instructions any day, so if companies are able to allocate the HR resources to moderate common Cohere usage, it could be a huge win for those businesses.

For those two lines of code (and a bit more), you’ll pay anywhere from $39 to $129 for the listed packages. Custom pricing is available for larger businesses, so you may have some wiggle room if you’re willing to take a shot at implementing Cohere business-wide.

Continue Reading

Tech News

Smart clothing could be used to track COVID-19

(TECH NEWS) In order to track and limit the spread of COVID-19 smart clothing may be the solution we need to flatten the curve–but at what cost?

Published

on

COVID tracking clothing

When most people hear the phrase “smart clothing”, they probably envision wearables like AR glasses or fitness trackers, but certainly not specially designed fabrics to indicate different variables about the people wearing them–including, potentially, whether or not someone has contracted COVID-19.

According to Politico, that’s exactly what clinical researchers are attempting to create.

The process started with Apple and Fitbit using their respective wearables to attempt to detect COVID-19 symptoms in wearers. This wouldn’t be the first time a tech company got involved with public health in this context; earlier this year, for example, Apple announced a new Watch feature that would call 911 if it detected an abnormal fall. The NBA also attempted to detect outbreaks in players by providing them with Oura Rings–another smart wearable.

While these attempts have yet to achieve widespread success, optimism toward smart clothing–especially things like undershirts–and its ability to report adequately someone’s symptoms, remains high.

The smart clothing industry has existed in the context of monitoring health for quite some time. The aforementioned tech giants have made no secret of integrating health- and wellness-centric features into their devices, and companies like Nanowear have even gone so far as to create undergarments that track things like the wearer’s heart rate.

It’s only fitting that these companies would transition to COVID assessment, containment, and prevention in the shadow of the pandemic, though they aren’t the only ones doing so. Indeed, innovators from all corners of the United States are set to participate in a “rapid testing solutions” competition–the end goal being a cheap, fast, easy-to-use wearable option to help flatten the curve. The “cheap” aspect is perhaps the most difficult; as Politico says, the majority of people have a general understanding of how to use wearable technology.

Perhaps more importantly, the potential for HIPPA violations via data access is high–and, during a period of time in which people are more suspicious of technology companies than ever, vis-a-vis data sharing, privacy could be a significant barrier to the creation, distribution, and use of otherwise crucial smart clothing.

There is no denying that the Coronavirus pandemic has accelerated, among other things, technological advancement in ways unseen by many of us alive today. Only time will tell if smart clothing–life-saving potential and all–becomes part of that trend.

Continue Reading

Tech News

Say goodbye to browser cookies – Google wants to give you ‘trust tokens’

(TECH NEWS) Google plans to do away with third-party cookies in favor of “trust tokens”. The question is, will they gain our trust?

Published

on

Privacy concerns should be at an all-time high with the sheer number of people working from home–something that may have been factored into Google’s recent decision to begin phasing out third-party cookies in their Chrome browser.

In doing so, Chrome would join browsers such as Safari and Firefox–two popular alternatives that have been more proactive about protecting user privacy in the past, according to The Verge.

Cookies, for those who don’t know, are small pieces of information stored on your computer by websites you visit; when third-party cookies are downloaded from these sites, they can track your activity across the internet, thus resulting in unpleasantries like targeted ads and location-based services appearing in your browser.

It’s all a little too accurate to your habits for comfort, so Google is proposing a separate solution: trust tokens.

No, trust tokens are not the newest form of currency on CBS Survivor–they’re “smart” iterations of cookies that will validate your access to a specific website without tracking you once you leave that page. This way, you get to keep your website-specific data–passwords, usernames, and preferences–without having your privacy encroached upon any more than Google already does (admittedly, that doesn’t sound like much of a change, but bear with us).

The real catch for trust tokens is that they don’t actually identify you the way that cookies do, and while some of the side effects of trust tokens may resemble cookie use–e.g., advertisers knowing you clicked on their ad–tokens are a decidedly less personal, more private way to access web content.

Google isn’t just throwing out third-party cookies as a gesture, it seems. Along with the announcement about trust tokens, Google mentioned that they plan to create more transparency around ads–specifically by allowing you to see why you’re seeing a specific ad and from whom and where the ad originated. An extension to help lend additional information about ads is also in the works.

These changes are expected to be implemented within the year. For now, though, you should stick to Firefox or Safari if you’re worried about cookies–you’ll be able to get back to your Chrome tabs soon enough.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!