The downside
The downside of having an internet presence with some reach is the assorted sales people and other weirdos who call or write. They mostly call because they don’t get the internet thing yet.
Yesterday as I was getting my hair cut I got to argue with someone trying to sell me some kind of SEO. (Search engine optimization) I must have been in a good mood, or maybe bored, because I actually answered the phone.
She informed me that my web site . . not sure which one she meant, think I have 6 of them now, comes up on page two of Google. I informed her that it also comes up number one on page one of Google, and probably shows up in 48,000 other places too. (I just checked and it does) She argued with me. I gave her the name of the site and the search term. She continued to argue with me. . . as if I don’t know where I stand in every search engine . .
Which search was that?
It seems that she used a search where I don’t come up number 1. I guess it would be hard to come up number one in every conceivable search term a person could use in Google to find information about St. Paul Real Estate. I get a lot of advice on which search terms I need to come up number 1 in by people who make money by selling stuff to people like me.
I get plenty of traffic on my sites, and my very best clients come to me through the long tail searches. The kind of business that I am looking for is pretty specific, it is a niche. I am happy to share blogging secrets with others except for the one thing, the keywords that drive my business. I consider that to be proprietary. The traffic that comes to me from the term “St. Paul Real Estate” is traffic, and nice to have but not the kind of traffic that drives my business. Terms like “Twin Cities” and “Minneapolis” are not needed to drive my business.
Overcoming objections
She was a well trained sales person. She went on to “overcome objections”. She asked me who does my text links. I told her that I don’t pay for any kind of links. Not something that she wanted to hear.
She went on to ask me if I get tired of doing it all myself. I told her that I don’t and that it is kind of a game. I enjoy the challenge. She went back to the notion that I come up on page two under some search that she was unable to explain to me. I told her that it really doesn’t matter to me because the people that I want to do business with are finding me.
Keep this in mind
In the end she actually hung up on me. It made me smile. When these people call there are a few things to keep in mind:
• Do they know which term will bring you business?
• Do they know which terms people use when they search for real estate services or homes for sale?
• What does being “number 1 in Google” really mean?
• How will being number one help your business?
My blog may look random, but it is not. There is a system to what I am doing and it works. The other sites get traffic from the blog or in one case I have a site that brings traffic to the blog.
She will call back when her company comes up with a script to overcome my objections to spending money on keywords that will not help my business. . . . and the irony of her using a telephone to sell internet marketing/SEO was not lost on me. . . maybe they will figure out how to come up number #1, for re-pros searching for SEO help.
