Trulia Unveils Snapshots
Today, Trulia unveils Trulia Snapshots, their new alternative browsing model for home buyers checking out listings. Much of the recent research shows that the most important thing to home buyers searching online is pictures and Trulia cuts right to the point and offers a way to surf pictures first and details later. Let’s take a quick tour by looking at (what else?) images of the new map search.
Get to the Point
Buyers can sort homes according to price and time on market- what is now perceived as their two most desired search terms. Trulia keeps it simple and allows a shiny alternative for buyers.
It’s a Match!
Navigation is easy and by hovering over any home image on the map or in the row of images ordered by price or time on market, the matching image will be revealed with a distinct green frame indicating the address and time on market.
Now Gimme Details
If a buyer thinks a picture is sexy, they can click in the row of homes below or in the floating images above and learn the basic details- address, size of home, etc. At the bottom of their potential match is an option to dive even deeper into the details.
Good Ol’ Fashioned Details
After a buyer has clicked for more information, they land back on the good ol’ fashioned Trulia page where they can learn the details of the listing they are interested in and find contact information for the listing agent.
Design
The new platform was designed by the San Francisco based studio, Stamen Design who specializes in mapping and data visualization. They are the creators behind Trulia’s Hindsight, and other major clients include MoveOn.org as well as BMW. We were excited to see that Stamen runs their site on a platform with formatting similar to agentgenius.com’s, so we liked them already and their design of Trulia Snapshots only solidifies our impression.
The Wrap
Trulia has created an incredibly clean, modern, and sexy map search that endeavours to delight internet home seekers’ visually while drawing them ever closer to the home seller. I am confident in predicting that Trulia will enjoy a skyrocketing rate of consumers’ time-on-site which ultimately benefits sellers begging for more creative exposure of their listings.
UPDATE: Mashable covers Trulia Snapshots– very cool.
