Using virtual staging in real estate
Although a common practice in commercial real estate, virtual staging to show the potential of a property or piece of land is less common in residential real estate as some question the ethics of presenting a property in any other way than its current state. It’s tricky, but if marketed properly and clearly marked as a rendering, virtual staging for interiors and exteriors can be extremely helpful.
Edobavirtual.com Principal Designer Gary Robertson told us, “We’ve developed a new technology that actually improves the positives, while eliminating the cons: Virtual Property Design (VPD), a specialized virtual technology that creates amazingly realistic photos of a property showing different design and architectural concepts in place.”
Not just for vacant listings
Their software is used for more than virtually staging a vacant home and is used to depict remodels or help clients envision what a lot would look like with a home or what a home would look like with a different facade, claiming the technology allows clients to “take a serious look – or second look – at a property.”
Buyers on a budget
Given the rise in short sales and foreclosures, this is a unique tool for agents specializing in working with buyers seeking discounts- now instead of just verbally describing the potential of a listing that is less than appealing in its current state, agents can actually show some options that could motivate a buyer to get off of the fence. Some personalities have better imaginations than others, and the first impression of an ugly home could be repaired with some simple tools like virtual staging technology.
