Tuesday, March 31, 2026

Who in the heck is Larry and why are you paying commenters

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Welcome to 2010 and the aftermath of the blog explosion. It doesn’t surprise me in the least that snake oil salesmen are selling SEO for real estate, blogging for real estate professionals, and copywriters’ copy. I guess what does surprise me is how much money real estate practitioners seem to blow on hiring people to comment ridiculous comments for them.

You can always tell when there’s been a blogging seminar in middle America, because suddenly, the bad advice makes its way into the AgentGenius community, namely in the form of non-English speakers commenting in place of a lazy agent on the hunt for dofollow comment links. I’ve batted down 10 this week alone compared to last week, and the week before had a total of zero. It comes in waves of stupidity, but it has been worse lately.

Leave it to real estate pros to buy ridiculous SEO packages only to be flushed down the spam toilet.  What gives? Seriously, at least hire an assistant to do it. Someone that can actually address the topic at hand, call the writer by name, or even engage the other commenters. Rather, what we get is someone from a foreign country attempting to talk about local real estate in Boise, Idaho yet it comes out as Boise, California and how enriching the Boise, California article was for them, yet they link back to some Texas real estate brokerage. Broken English, misspelled words, poorly tailored comments are worth your money? If so, just mail us the check and we’ll flush it for you. This will save us all a lot of time.

Wake up, do it yourself, or don’t do it at all, because the editors’ temptation is to approve the comment and allow your brokerage to look illiterate and foolish.

We’ll apply your next comment for Larry as soon as we find him…

Ben Rosales, Founder & Publisher
Ben Rosales, Founder & Publisherhttps://theamericangenius.com
Ben Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.

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