Consider this …
A real estate agent (lets’ call her Ronella Isabella Fontaine) hears from a fellow office-mate that blogging is the way of the future and decides to start a blog. So, Ronella starts a real estate blog. She posts a few market reports and a couple posts about buying and selling a home in her area.
After 3 months, Ms. Fontaine gets bored and has no interest in maintaining her blog any longer. However, she still wants to be a part of the “way of the future” and has a partial understanding of how blogging could benefit her business. So, instead of writing her own posts, she hires a couple people to write posts FOR her and her blog.
Does this defeat the whole (or part of) the purpose of blogging?
See, I think that an important facet of real estate blogging is allowing the public (the home buying and selling and investing consumers) to get an “inside” look at who YOU are … not only as a real estate agent, but a as a HUMAN. And personally, I LOVE to write blog posts. My blog is me.
But, as anyone who has ever met me would confirm, I am not LIKE many other people out there.
However, most real estate agents are in the business of real estate because they like people/negotiating/seeing their faces on bus benches/wearing polyester/having unpredictable income/whatever. Rarely do people (like Ronella) think,
“Wow. I love writing about real estate stuff and engaging an online audience, maybe I should become a real estate agent.”
So if people, like Ronella, get bored of blogging or do not “have time” to blog for themselves but still want the “benefits” that blogging can bring to the real estate business … is hiring a writer okay?
I am not talking about a guest-blogger or a co-blogger. I am talking about a ghost-writer … someone who writes posts for you, instead of you. If this IS okay, then I want to know…
