In Zillow’s announcement of two new products today here on AGBeat, a few comments over Zillow sales tactics caught our eye…
Tina says, “I like the Zillow’s site. Unlike many RE peeps, I don’t view Zillow as the “enemy”. I think Zillow has captured what the consumer wants as far as information goes. Too many brokerages fail to meet that need. That being said, I despise Zillow’s telemarketing sales strategy aimed at the real estate industry. Zillow is an online business; and, as an agent-customer, I should be able to conduct business with them online, NOT via telephone. Zillow, your constant sales calls are annoying and soooo 1985. Fix it.”
Steve rounds it off with, “I agree with Tina. I got a call from Zillow and because I wasn’t interested in giving them a Pro Account, he said, “I’m sorry, I confused you for someone that wants to increase their business”. Well excuse me, insulting the customer never works. Well Zillow, you are still pulling my 20 listings to your site via IDX. And guess what? I’m still getting calls from buyers surfing your site, without me giving you a DIME! I think I’ll take the Non Premium Service please and you can keep insulting other agents.”
Sara Bonnert with Zillow steps in …
We have a feeling Zillow’s not the only company the real estate industry could complain about…
