Facebook marketing in 2013 is unlike years past
If you developed your Facebook marketing strategy in 2009 and haven’t updated it since, a lot has changed and you may be spinning your wheels. Likewise, if the Facebook ninja guru you saw on stage last year that doesn’t even have a Facebook Page told you that you need to create a cover photo as your marketing strategy, they’ve missed about a million other steps that would maximize a return on your time (aka money) invested in your Facebook presence.
Below are slideshow presentations from real Facebook experts like Brian Carter, author of The Like Economy and #1 Best Seller, Facebook Marketing. Also included in the lineup is Marketing Profs’ Ann Handley, Chief Content Officer and legitimate thought leader in the social industry. Enjoy!
Facebook marketing in 2013
Big changes: what is EdgeRank and what is Graph Search?
Facebook metrics and analytics
Building your Facebook strategy
50 branded Facebook cover photos for inspiration
The takeaway
Not only because of the changes Facebook is making (EdgeRank and Graph Search), user behavior is also shifting right before our eyes, so basing strategies on advice absorbed more than a year ago could leave your company in the dark and literally unseen by the masses. Take some time to dig through the slideshows above to make sure your strategy isn’t a waste of time.
