Don’t get left in the past
Just as styles of clothes come and go, website styles can date your business. How can you tell if your design is stuck in the past? Here are seven things that TNW wants you to consider about your design style:
Keeping up with design trends
1. Sans serif or not? With 4K on the horizon, serif types are coming back into vogue. A serif typeface is one with small lines attached to the end of a letter.
Sans serif typefaces, those without those small lines, were introduced for readability on mobile devices which used to have much lower resolution.
2. Are you constantly changing colors to keep up with trends? Although the “best” color for marketing changes annually, it’s not really about what color you use. It’s about consistent design with color saturation.
3. Where do you work? Sitting at a desk waiting for inspiration is a thing of the past. Get out in the world and work on your tablet to enhance your ideas and take pictures to bring more elements into your design.
4. What’s your perspective? Look through your social media account and look for variety in your photos and posts. Find a new angle for photos and text to give more interesting content.
5. Are you using trends to brand your company? Coloring books may be the hot ticket item in 2016, but where will they be in 2017 when the population moves on to the next thing?
Use trends in marketing, but not for branding.
6. What’s your design style? Flat design is a trend that is going by the wayside. Get one step ahead by using elements to add depth to your site.
7. Do your templates look like templates? Word Press is great for small businesses, but when you use one of the templates without any customization, you look like you don’t know what you’re doing.
Spend a few dollars and get some help implementing your own images and graphics to fully adapt your site.
An updated website is a necessity
TNW assumes that your site has already been on the cutting edge. I’m seeing a number of small businesses who don’t have much content about their business.
Having a website is vital in today’s economy, and even if you’re the only one in your community that provides your service or product, you cannot expect to stay on top by just having a minimal website.
Make it a part of your marketing strategy to update your site weekly and keep your customers engaged.
