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2016 trends

Stay ahead of the curve with these design trends for 2016

January 15, 2016
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2016 trends

The best way to turn cold leads into warm leads

A quick google search of web design over the past couple of years, will reveal just how ever-changing and evolving it truly is. And even though it continues to change, one thing remains the same; it’s importance.

Design is the first thing your audience notices, perceives and thinks about, and should be everything they expect when they arrive. But how do you know what they expect? That is entirely dependent on the current industry influences, including different techniques, styles and syntax. Thus, it is essential to stay updated on design trends, to make sure you are delivering industry relevant content. So, with 2015 on it’s way out, what better time to introduce the Top 6 Design Trends for 2016.

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Flat design

The minimalist interface that has been around for years, will stay around in the upcoming year. With it’s focus on simple elements, and easier streamlined interface across various devices, its no wonder this remains a favorite for us. Every year there are new ways to tweak this design, but the fundamental function of this design will remain the same: simplicity.

Background and fullscreen videos

As internet becomes faster and more accessible, designers are finding ways to incorporate content heavy videos, without distracting the reader too much. And because viusals have proven to be so influential, definitely expect to see more organizations using these high quality videos to promote their brand.

Mobile apps

Surpise! Surpise! Ok, not really; users on IOS and Android phones are using one app or another 86% of the time they are using their phone. So there’s no wonder apps have been so popular, and why organizations will continue to take advantage of that statistic.

Look out for the development of more apps, yes it’s possible, as organizations use them to feed us relevant content.

Responsive design

Because we are in a digital age, responsiveness across devices has definitely become a standard over the years.

Just imagine how displeased you are when you can’t view a webpage from your phone. Design leaders know this, and will continue to use responsive design to create seamless, and uninterrupted experiences.

Correct typography

Remember when the factory fonts in Word, were enough to excite us? Well it seems we are way beyond that today, with what seems like a million different typefaces to choose from. As everything else in the design world continues to develop, typography is no different.

Anticipate cool font parings, captivating typographies, and varying yet cohesive styles as we move into the new year.

Increased minimalism

One would assume, in such a frivolous world, that we’d appreciate all the extra’s, but such is the contrary in the design world.

As everything around us becomes more complicated, we seek comfort in minimalist designs without frivolities. So in 2016, we will actually start to travel back in time, stripping away all of the complicated luxuries, and appreciating the essentials.

#2016DesignTrends

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

2 Comments

  1. Hi
    I have so benefited reading this post, I agree with you about responsive design and flat design. thanks for sharing this

  2. I have not benefited from this post. It reads like filler material.
    There’s literally nothing ‘new’ or engaging about it. It’s like listing things that are obvious.

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