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These 6 tech trends are key to your brand keeping up in 2016

There are plenty of technology trends businesses need in order to stay relevant, but these six are the most important as they are the most unique, and revolutionized. Businesses should definitely take notes, and begin strategizing on how they can incorporate these practices.

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Looking ahead to a money-filled year

I’m in line the other day at Starbucks to get my fix, when I notice the woman in the very front holding the line up showing off her watch to the cashier. I, and a bunch of other Starbucks addicts got annoyed with the woman – I mean, who’s insane enough to hold up a group of friends to talk about some watch?

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But soon after, our frustration turns to awe, when we watch her pay for her entire Starbucks order with this watch. I watched first hand as technology bridged the gap between new tech and business processes or, The Apple Watch and Starbucks. Imagine had she attempted to pay, but Starbucks didn’t support the technology yet; that could’ve been a potentially lost customer.

Knowing that makes it critical for businesses to stay up to date and on top of the new tech developments. Some have done an excellent job developing their processes just as quickly as technology develops, while there are still some entities struggling to evolve and stay informed on what’s going on in the tech world. These are the businesses that risk being forgotten or replaced.

But, if they can embrace and incorporate the following six technology trends then they have a chance of keeping their customer base and staying afloat.

Trend #1: Embrace new forms of payment

Easier payments: remember when some businesses didn’t even accept credit cards? Now, such a business would be considered primitive. Especially now that you can walk into businesses like Best Buy, target, and Starbucks to pay for electronics, groceries, paper, egg nog lattes and whatever else you need.

Businesses everywhere are embracing this trend, making payments as simple as a watch swipe, and providing invoices/receipts to your email before you can even blink.

While only 17 percent of consumers say they pay using a smartphone, according to a study by creditcard.com, industry experts still have high hopes for the mobile pay industry. Research firm, Gartner, predicts the industry will be worth $270 billion in transactions by 2017, up from $235 billion in 2014. This is understandable when you consider Google just adopted Softcard, Samsung provides Samsung pay, PayPal has Padiant, and Apple of course offers Apple Pay. Merchants accepting these options are also growing beyond just Starbucks and Best Buy.

That billion dollar prediction, along with the abundance of technologies and merchants investing in the mobile pay industry, makes easier payment a huge upcoming trend.

Trend #2: Security is a must

Security becomes nonnegotiable: remember in October when Experian accidentally exposed the private data of 15 million T mobile users? They aren’t the only ones slacking in the security department. Nearly 5,000 other company data breaches have compromised over 800 million records, including medical histories, Social Security numbers, and bank day; all since 2005.

These massive security breaches keep happening because email is not really that secure, employees mobile devices aren’t really that protected and systems are not always as encrypted as they’d like to believe. White Hat, a security company, released a report back in 2015 that revealed 86% of all websites tested had at least one serious vulnerability (and sometimes more).

With the huge liability breached information presents; businesses are now developing more secure websites, making sure there are no vulnerabilities, no holes, and no chance for customer information (or any information, for that matter) to leak.

Therefore, one of the biggest and latest trends in business right now is making sure all systems are appropriately protected. This has started to happen with better encryption, new cloud solutions, and enterprise mobility management for mobile devices.

Trend #3: Your brand needs to be on mobile

According to a study done by comScore, 11.3% of all Internet users rely on their mobile device to surf the web and that number is only growing.

Because of this we will start to see more click – to – call buttons embedded directly into apps.

Now, when a customer is using a particular app and they have a question, instead of leaving the app to find the customer service number, they can just click a button and be connected directly to a customer service rep. So any troubleshooting questions, user issues, products inquiries, and anything else you use customer service for can be accessed directly from the app.

The best example of this trend can be observed from Amazon Kindle devices that offer its customers what’s called “mayday”. With “mayday”, users can simply click a button for an almost instant connection with a customer service rep,  at anytime of the day. Bank of America has also followed suit, and now offers customers a “teller assist” Option on their ATM machines. This service allows consumers to connect with a bank teller via live video chat if they have any problems at the ATM.

Initially this embedded communication technology was reserved for large corporations that could afford it. However, new companies are starting to develop embedded communication at more affordable and accessible prices.

Trend #4: Smart devices and the Internet of Things

Rolls-Royce, along with other aircraft manufacturers have begun building aircraft with sensors embedded within them.

These sensors take the guesswork and time out of physically searching a plane for malfunctions.

They can detect if anything has started to break down and gives aircrafts the ability to avoid possible accidents and fatalities by sending these updates directly to the ground station.

This kind of real-time update from the actual device is becoming more popular as technology develops. Now, inventory can self-report on its levels, trucks can self-track, and products can notify the company when there’s a problem.

In order to stay relevant, businesses should figure out how to take advantage of these real-time update devices, and see how they can incorporate them into their current technology infrastructure.

Trend #5: Employees with wearables

What about the employees who receive these real-time updates from the aforementioned devices? How do they receive the information? It certainly wouldn’t be right if they were receiving these updates on a basic, technologically ancient computer. No, instead businesses are testing out wearables to receive the data, so employees can have real-time access to real-time updates. Some companies use them for inventory updates while others use them internally for employee interaction; the options for wearables within a business setting are endless.

If a businesses values accurate feedback and real-time updates, complying with this trend is critical.

They need to start figuring out which wearable device is best for them, how to incorporate it, and the best way to synchronize it with their existing software.

Trend #6: Keep it in the cloud

Business clouds allow seamless and constant connectivity and can be seen functioning in about 93% of existing business, according to a cloud survey conducted by Right Scale. The 7% who haven’t adapted are expected to incorporate this trend no later than this year – or else they risk being left behind.

There are plenty of other technology trends businesses need in order to stay relevant, however these six are the most important as they are the most unique, and revolutionized. Businesses should definitely take notes, and begin strategizing on how they can incorporate these practices.

#DontGetLeftIn2015

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

Business News

Debunking ridiculous remote work myths (and some serious survival tips)

(BUSINESS) People new to remote work (or sending their teams home) are still nervous and have no concept of what really happens when people work from home. We’ll debunk that.

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With an entire nation (or planet) moving to a remote workforce in the midst of a global pandemic, we’re hearing some pretty wild misunderstandings of what remote work is, and how it functions effectively. Bosses are scrambling to buy up spying tech for some good ol’ hamfisted enforcement.

For those of us who have been remote for ages, it’s fascinating to watch the transition. And also offensive. People tweeting about getting to take naps and not wear pants. That’s not remote work, that’s just you being unsupervised like a child for five minutes, KEVIN.

I was chatting with my buddy Michael Pascuzzi about remote work (full disclosure, he’s a Moderator in our Remote Digital Jobs group) and despite cracking many jokes, we realized there is a lot of noise to cut through.

In the spirit of offering meat for you in these hungry times, Michael offered to put his thoughts on paper. And why should you listen to him? It’s because he has worked for several tech companies, both startups and enterprises including TrackingPoint, 3DR, and H.P. He currently works remotely for Crayon, a Norwegian Digital Transformation, and Cloud Services company. He holds an M.B.A. in Digital Media Management from St. Edward’s University and a B.A. in Art History from the University of Connecticut. He’s also wonderfully weird. And a remote worker.


In his own words below:

So you’re working remotely now. Cool.

At first, it feels.. strange. But, as you get into it, you’ll get comfortable with your routine.

I’m sure you have a preconceived notion of remote workers. You probably thought this type of work was just for Unabombers and nomads. Maybe you don’t think you have a real job any longer because you’re doing it in your Underoos.

While, yes, working from home does allow you the option to work in your underwear, you still probably shouldn’t. There’s a lot to working from home and getting work done. You’re going to get a crash course in the coming weeks. I’m going to give you a leg up on your peers by telling you what you really need to know and what nobody else is telling you about remote work.

The following is a cheat sheet to getting ahead of your peers – and maybe make a case for you to continue in this lifestyle after the pandemic has subsided.

1. Working remotely doesn’t mean playtime

Right now, you’re roughly one week into your new working arrangement. You’ve got your table, your computer, and your whole set up. You’re also taking advantage of:
– The creature comforts of home
– Nobody looking over your shoulder

Irish coffees for breakfast, no pants-wearing, and naps during lunch are all available to you now that you work from home. And let’s not forget about #WhiteClawWednesdays!

These are all terrible ideas.

Here’s why:

If you come to a phone/video meeting drunk, we’ll know. If you’re on a video call with bedhead and a wrinkled shirt, we’ll assume you’re unprofessional. White Claw Wednesdays are probably okay in moderation, but taking a shot every time Karen says something annoying on a conference call is a bad idea!

Working from home should be an enjoyable and comfortable experience, but it shouldn’t be fun. It’s still work; and work sucks.

2. Working remotely should give you a better work/life balance:

Initially, you’ll find it hard for you and for your employer to separate your work hours from your life hours. Staying working only during your work hours is VITAL to keeping your sanity. Microsoft Office 365 has a tool that measures your wellbeing in “My Analytics.” Below is a picture of my wellbeing for this month. It’s not good.

digital accounting of wellbeing

The leadership team and managers at my company stress wellbeing. We take that chart seriously, and failing to have quiet days doesn’t make you look like a hard worker. Hard workers get shit done 8-5.

3. Working remotely also doesn’t mean firing the nanny

Working remotely doesn’t equal additional family time. Your work hours are your work hours. The pandemic quarantine doesn’t leave a whole lot of options for families to coexist without overlapping.

And it’s okay to occasionally have a “coworker.” But, you need to create your own private workspace within the hustle and bustle of homeschooling going on around you.

Here are a few more best practices you won’t read anywhere else:

You’ll need to learn to distance yourself from “work” when no longer at your “office.” This means powering down at the end of the day. Having a work/life balance when you work from home tends to swing in the opposite direction than you probably assumed; work can take over your life.

  • You’re going to have to turn off mobile notifications 100% of the time. It’s a pandemic, you’re not traveling; you don’t need them on – ever.
  • Turn off your computer at the end of the day. It’s good for your computer, and it’s fantastic for your mental health.
  • If your manager needs to reach you or you need to contact a direct report, just follow the wise words of Kim Possible: Call me, beep me if you wanna reach me.
  • You must wear pants. (FYI guys, dark leggings look like real pants and are super comfortable) Get ready for your day as if it were a regular office. Take a shower, shave, comb your hair, eat breakfast in the kitchen, wear jewelry. Look like you give a damn.

  • You must turn on your camera for video calls (and please don’t take your laptop into the bathroom. no field trips). Nonverbal communication accounts for 93% of all communication. We need to see your face, your posture, your eyerolls.
  • All of your calls should be video calls. You’ll find you’ll miss humans if you do not see them daily.
  • Clean the room (or at least directly behind you). We shouldn’t see laundry and quarantine snacks in the background. We absolutely should never HEAR you opening a bag of chips.
  • Close your door. Kitchen, office, bedroom… whatever you’re using needs to be YOUR space. It’s your office. Your clubhouse. Only one Homer allowed.

And for the love of all that isn’t COVID, please wear pants.

More resources:

I’m on a team at Crayon that freely consults on working remotely and cloud technology. This isn’t a sales pitch. If you have questions or need productivity tips, you can always email my team directly at contact.us@crayon.com.

Meanwhile, here are some additional resources to dig into:

  1. 20 tips for working from home
  2. Guide to engaging a distributed workforce
  3. Top 15 tips to effectively manage remote employees
  4. How to make working from home work for you

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Will House Democrats pass the new Senate stimulus package?

(BUSINESS NEWS) A new stimulus package for the COVID-19 pandemic has come from the senate, the question now is will the House Democrats accept and pass it?

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Congress can’t seem to agree about COVID-19 relief. Yesterday, the Senate and the White House came to an agreement on a $2 trillion economic stimulus package. The Democrats are now the hold-up. House Speaker Nancy Pelosi has publicly stated that the House will be reviewing the bill, but there is no commitment as to whether the bill will pass or not. The Hill reported that some House Democrats are concerned that they have not provided any input.

What’s in the measure?

According to CBS News, the actual text of the measure hasn’t been released, but they did get information from Minority Leader Chuck Schumer about some of the contents:

• Expanded unemployment benefits to boost the maximum benefit and to give laid-off workers full pay for four months
• Direct payments to individuals making less than $99,000
• $130 billion for hospitals
• $367 billion in loans for small business
• $150 billion for state and local governments
• $500 billion for large businesses
• Creates an oversight board to govern large loans
• Prohibitions to prevent President Trump and family from getting federal relief

Will the measure pass?

Pelosi has said that this measure is a big improvement over the Republican’s first proposal. It seems as if she is working hard to move the measure through the House, but given the current state of politics, it’s hard to believe that anything will be done without some debate. Many Democrats have pushed for a food stamp increase, which is not in the current measure. However, the Democrats did win on the oversight board that protects the employees of the companies who are getting loans. Money for states was another Democrat victory in the current measure.

If the bill can pass the House unanimously, lawmakers won’t have to vote on the floor. If the House can’t agree, the House will need to reconvene and amend the Senate measure or pass their own measure. Under the COVID-19 travel restrictions and quarantine issues, it might be difficult to get anything done quickly. The urgency is real, but so is the responsibility. The Democrats want the money to do what Congress intends, not for CEO compensation or stock buyouts.

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MLMs under investigation for claiming they have a COVID-19 miracle cure

(BUSINESS NEWS) Guys, there is currently no cure for COVID-19 and it’s definitely not being sold by your friend in an MLM or whatever their company calls themselves.

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It should go without saying that essential oils are NOT a cure for COVID-19, but unfortunately, the MLMs are at it again. Yes, that’s right, there are people trying to market their oils, pills…etc. as a way to stave off the pandemic that is currently upon us. So before we go any further, may I remind y’all that there is no miracle cure to treat or prevent the virus.

Do not use MLM products as a replacement for the actions laid out by the Center for Disease Control and Prevention (CDC), like social distancing and vigorous hand washing.

Don’t get me wrong, if you or your friends or relatives want to use MLM products on top of the advice given by doctors and scientists, go ahead. But advertising that these products can cure a disease that’s currently spreading across the world isn’t just irresponsible, it’s dangerous. Even if you don’t catch it, you’re still at risk of spreading the virus.

As of right now, the FTC is investigating seven companies over COVID-19 related claims, but you should be suspicious of anyone claiming they have something that will help. Do your homework. Sources like the CDC and WHO (World Health Organization) are great places to start if you’re unsure about information that you see on social media or hear from a friend. Disinformation is everywhere, so it’s vital to keep track of sources.

If you do stumble across a friend or family member trying to slip in MLM sales during this global crisis, be civil in your rebuttals. Many people join MLMs because they’ve been struggling to make money elsewhere. MLMs are notorious for targeting immigrants and stay-at-home moms. With COVID-19 bringing a slew of job loss, financial circumstances for many are more precarious than ever, which could very well put pressure on people in MLMs.

In short: MLM corporations that advertise a miracle cure? I didn’t think these companies could be more evil, but I was wrong. Your friend on Facebook touting their essential oil as a miracle cure? Definitely not great, but there might be more going on than meets the eye, so be honest with them, but also be kind.

It’s no magic cure, but a drop of kindness could go a long way right now.

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