This week, Trulia unveils numerous new features from a news feed to GPS integration. Here are the cliff notes of Mashable’s writeup:
Perpetually Updating News Feed
“Trulia has adopted the news feed format for additional localized personalization features on its homepages. Visit Trulia’s main home page and you’ll see tailored news feed updates based on your geographic location. Upon launch, this news feed will be localized on a city level, but as Trulia aggregates more information to be included in this news feed and continues to build out this feature, it will move into specific neighborhood and zip code localization levels as well.”
Trulia + iPhones = Love
“Trulia mobile has also been upgraded to include a new iPhone app, which takes advantage of its map and image-viewing capabilities and offers a new way in which to access the news feed features Trulia is also rolling out in this release.”
Trulia on the Road
“Trulia has also teamed up with Dash Navigation to provide mobile access through its GPS Global Positioning System -enabled navigation device, giving you yet another way to both search for and drive to homes in a particular area.”
What Now?
Trulia has also added blogs for any user to their bevy of new services. Will this help keep their traffic elevated after the public relations hit they’ve recently taken regarding their SEO practices? Will all the bells and whistles prove that they’re in this game to stay or are they just bells and whistles? Will a buyer care if Trulia is on their GPS or that agents have a blog? Will sellers be impressed that the real estate community has a new option to promote their homes that encourages users to subscribe to news feeds and keep buyers coming around? Will the fact that the news feed gets smarter each time a user engages it help Trulia continue to outpace their competitors? What do you think about the Trulia news?
Regardless of the ugly things other blogs have said about Trulia, they deserve a great deal of credit for refusing to remain stagnant and by creating a more vibrant offering.
