AG Pro gives you sharp insights, compelling stories, and weekly mind fuel without the fluff. Think of it as your brain’s secret weapon – and our way to keep doing what we do best: cutting the BS and giving you INDEPENDENT real talk that moves the needle.
Janie Coffey
Janie has been in the development, construction and real estate industries for over 20 years. She began her career in commerical construction and has slowly worked into all of the related industries and added residential properties to her resume 7 years ago. She is currently the co-owner of sister companies, Papillon Real Estate and Papillon ReDevelopment (a construction and project management firm). Janie blogs for The Coral Gables Story. In her "free" time, she is a graduate student of Atlantic History with a focus on the history of business and technology. She is a lover of geo-anything. She loves the story.
Housing News
Disclosing ghosts and the departed- deeper meanings
As a historian, I have been trained to look for the deeper social meanings behind laws, customs and traditions. Â With Halloween upon us, a...
Opinion Editorials
Is agent-centric branding a good thing or a bad thing?
I write this post not from a position of authority, but from one of inquisitiveness. Â There is A LOT of branding going on in...
Coaching
Do you operate as a professional or as a public servant?
People often go into real estate because they are people persons (does that work, grammatically speaking?) Â They like people, they have the gift of...
Housing News
Are you the Ricky Roma or the Elle Woods of real estate sales?
I have come to realize there is a divide, a great divide among real estate agent personas. Â One side sees real estate as a...
Housing News
Minimum commission policies: good or bad business?
With so many bargain basement deals available to buyers, some brokers are implementing a "minimum commission policy". Â They ask buyers to sign an agreement...
Social Media
Using a #Tweetchat to highlight your local market knowledge
Sharing local real estate statistics, data and informed insights on your local real estate market is something that can really set you apart as...
Realtors
Motivational selling – finding the pleasure and pain
Sigmund Freud coined the term "The Pleasure-Pain Principal" which is as simple as it sounds. Â We are biologically programmed to seek pleasure and avoid...
Business Marketing
It’s my way or the highway. What about the consumer’s way?
As technology has grown in real estate, a line has been drawn in the sand between many agents. Â Some believe that technology, including social...