Thursday, February 12, 2026

Blog Writing- 10 Points of Pause

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Creating a Blog Post

As most of you know, Darren Rowse is kind of my go-to guy when it comes to blogging and his recent article regarding blog creation hit home. We talk to people every day here on AG that range from pre-blogger to veteran-blogger and what we all have in common is that we’re interested in perfecting our blogging skills. Problogger suggests that when writing, there are 10 points in which you should pause so you can maximize the success of each article you write (not just your site as a whole which is where many blog advisers focus). We encourage you to read Darren’s entire article for awesome blogging guidance! The 10 Points of Pause are excerpted below:


Choosing a Topic - take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers


Your Post’s Title - perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.


The Opening Line - first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.


Your points - a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read - but if the post doesn’t ‘matter’ to them it’ll never get traction


Call to Action - driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.


Adding Depth - before publishing your post - ask yourself how you could add depth to it and make it even more useful and memorable to readers?


Quality Control and Polishing - small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.


Timing of Publishing Your Post - timing can be everything - strategic timing of posts can ensure the right people see it at the right time.


Promotion - having hit publish - don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.


Conversation - often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.


Lani Rosales, Managing Editor & Lead Business Writer
Lani Rosales, Managing Editor & Lead Business Writerhttps://theamericangenius.com/author/lani
Lani was the first hire at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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