How many times have you said this or heard it at a conference or in a course, “I’m too busy to blog,” “I get writer’s block,” “I’m a terrible writer,” “I’m extremely lazy” (my favorite) or any variation of these? We’ve all said it or heard it and one of the industry’s bright minds has spent a massive amount of effort grooming his product into the perfect solution.
Bring the Blog is like the AP of blogs- the content is written in a professional manner regarding real estate and mortgage news and can be copied and pasted into your own blog, imported directly to your blog or you can use one of the blog templates that comes *with* the Bring the Blog service. This is how your local newspaper, magazines and national news media function- they all draw from the Associated Press articles and reproduce them, sometimes adding their own analysis (like on television), other times republishing the article on local news venues (like in local papers).
Why You’ll Love Bring The Blog
- Bring The Blog is an awesome supplement to your existing articles.
- Because of Bring The Blog’s integration into existing websites, the product offers turnkey marketing perfect for your database.
- Bring The Blog only costs us a little over a dollar a day. That’s what it costs me to eat Peanut Butter M&Ms every morning!!
- SEO customization options and site statistics are provided.
- New users’ sites are populated with ALL articles written by Bring The Blog in the past, not just those going forward. It’s a great way to populate a new site!
- The articles are well written and consumer-centric.
- The interface is non-threatening, extremely intuitive and simple so all levels of bloggers can access the backend easily.
- Bring The Blog sites are fully customizable (add footers, side widgets (postlets, meebo), market stats, etc.)
- Users can opt-in to daily tips via email which are all useful coaching tips ranging from how to use the service to how to promote your blog.
- You can attribute writing to yourself, to Bring The Blog or a combination thereof and you can enable or disable comments on the Bring The Blog sites.
- Users can hide posts they don’t wish to publish.
- Q&As are always on the sidebar of the backend, answering questions you didn’t even know you had!
- You can opt in to having a newsletter style email sent to your entire database with the week’s top articles from your Bring The Blog blog.
Check Out The Back End
No, not that back end! C’mon, stay focused here:
Check out the Front End
Overcoming Objections
- “Blogging is supposed to be about YOU as an AGENT, not somebody else’s words”.
Blogging is about getting more business. It’s marketing. - “If you don’t have time to blog, you shouldn’t be blogging.”
If you don’t have time to blog, you should be using Bring the Blog. Every agent has to be giving their clients information they can use based on what’s happening in the market TODAY. This is a clear case of where doing NOTHING is worse than doing something, even if it’s third-party content. If you’re not educating your clients, somebody else will earn that relationship. - “I don’t want the same blog as everyone else.”
Tweak, modify, and customize then. Bring the Blog is a head-start for your daily post. - “I don’t want to use Bring the Blog’s Web site — I want more customization.”
Each member’s license entitles them to re-publish and alter the content in any way they want. Many choose to publish it on their own third-party blogs. - “What will happen when a buyer reads an agent’s blog and realizes that he didn’t write that blog post, or has no idea what he’s talking about?”
The agent should not misrepresent himself on his blog, or anywhere else. But many of Bring the Blog’s members tell us that they enjoy the morning posts because it educates them and gives them talking points for the day. - “As a broker, I love this idea.”
Of course you do — your agents are spending more time away from their laptops and you’ve just eliminated a whole bunch of liability issues because Bring The Blog is not overly opining. Bring the Blog reports and interprets news that your agents’ clients need to know. - “Duplicate content is terrible in search engines.”
Bring the Blog members can personalize and customize their sites to reduce duplicate content, and before Labor Day, they’ll be introducing a new blog post algorithm that makes each post inherently unique. If duplicate content is a major concern of yours, it won’t be a concern starting in 8 weeks.
Dan Green has been publishing Bring the Blog for real estate and mortgage professionals since December 2006 and the product draws rave reviews from members. Many AG readers teach courses to beginner bloggers and we anticipate that Bring The Blog will be recommended as a great supplemental tool. AG readers and writers go on vacation or get burned out on local blogs (or hyper local blogs) which is where Bring The Blog also comes in handy.
