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4 ways to take advantage of modern manufacturing trends

(BUSINESS MARKETING) Big companies are in a bit of a bind currently with ongoing trade issues and environmental impact, so wouldn’t local manufacturers be the way to go?

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manufacturers inspection

A lot of trends are impacting the world economy and the manufacturing sector in 2020. We don’t always get to choose our circumstances, but we do choose how we react to them.

The following is a rundown of the four biggest trends affecting manufacturers today. Knowing how to meet these challenges — and when a problem is an opportunity in disguise — could be the key to survival in increasingly competitive markets.

Here’s how companies can weather ongoing and future changes and come out the other side stronger than ever.

1. Domestic Sourcing and Manufacturing

Multiple reasons exist for why domestic sourcing and manufacturing are trending right now in the United States. One is the environment — shorter supply chains lead to smaller carbon footprints. Another is ongoing trade tensions making international freight more complicated than it needs to be.
To figure out if switching to domestic sourcing of materials and local manufacturing makes sense, businesses have some questions to ask themselves. Domestic production is making a comeback because of higher buyer control and potentially lower costs. However, determining real-world ROI is more complicated. It requires an understanding of factors such as:

  • How large is a typical run for your company? Overseas manufacturers often require larger batches. This process, in turn, requires the storage of more inventory than you might want.
  • Is the product light or heavy? Transporting cumbersome items over a distance is more resource- and labor-intensive than shipping smaller ones.
  • How much collaboration do you require with your suppliers and manufacturing partners? Speaking the same language and having the option to visit a factory are major advantages.

2. Additive Manufacturing (3D Printing)

Additive manufacturing has the potential to change the game for small and large companies completely. The ability to quickly prototype new product designs or fabricate replacement parts in-house is exceptionally enticing for manufacturers. However, these are just a hint of the advantages.

Research points to a potential 41 to 74% energy savings for 3D printing compared to traditional large-scale manufacturing techniques, such as injection molding. Manufacturers that incorporate 3D printing into their operations may also reduce waste and improve productivity and efficiency.

Not every company produces the types of consumer goods for which 3D printers are best suited. Several questions should come up before adopting additive manufacturing, including whether 3D printing-based “manufacturing-as-a-service” is a better way forward.

Is the part highly complex? Does it require post-processing? Current 3D printers don’t always play well with highly convoluted shapes and may require post-processing that would occur in CNC machining anyway. How much assembly is required? It may be tempting to 3D-print one consolidated part instead of assembling five separately machined ones. However, 3D printing large pieces can be much more expensive than manufacturing them separately and assembling after.

Is the company not yet ready to purchase a 3D printer? Manufacturing-as-a-service could be the path forward for many companies that lack capital but not creative vision. Rolls-Royce was one of the first to offer industrial services on a per-use basis, but 3D printing is revolutionizing the concept thanks to collaboration tools, such as the easy exchange of digital blueprints.

3. The Industrial Internet of Things

The Industrial Internet of Things, or IIoT, is bringing smart manufacturing to the masses. Smart manufacturing refers to networks of digital and physical systems that make industrial data available anywhere and anytime it’s needed.

Many examples exist of how the IIoT delivers value to manufacturers. These instances include gathering equipment data in real-time to spot trouble and avoid downtime, tool monitoring to maximize product quality and consistency and the means to track and reduce energy usage across a facility or supply chain.

Choosing and implementing the right connected equipment and IIoT products isn’t always straightforward. It requires close attention to factors. Compatibility and interference, for instance, bring new connected devices onto the factory floor and require input from engineers who understand how different devices connect as well as how they can interfere with one another. LCD screens are standard in human-machine interfaces, but choosing low-quality components can introduce interference and other unpredictable behavior.

Physical and cybersecurity is also a point of concern. Not every IoT vendor takes safety seriously. Connected factory equipment requires new levels of training and vigilance. Physical assets should have reliable access controls to avoid purposeful or accidental tampering. Plus, all data transmitted off-site should be encrypted first.

4. The Skilled Labor Shortage

Estimates claim that around 2.4 million skilled and semi-skilled manufacturing positions could remain unfilled by 2028. This trend will continue to impact companies throughout the coming years if they don’t figure out how to turn the situation to their advantage.

If manufacturers find their way back to the apprenticeship model and other forms of onsite training, they can attract not just potential talent, but engaged expertise. Studies show that workers are likelier to stay with companies that invest in their development.

Manufacturers can also set themselves apart from the competition in the eyes of job-seekers by working closely with universities and trade schools. This strategy could open the door to students earning credits and degrees onsite instead of in classrooms. Jim Nelson, a VP at the Illinois Manufacturers’ Association, says, “Every job should have a pathway to a bachelor’s degree. But not every job starts there.”

Plus, smart automation on the factory floor can pick up the slack during downturns in talent availability without displacing existing workers. Robotic inspections outperform human inspectors while allowing management to lift employees into more rewarding, more challenging, less repetitive positions.

Manufacturing in Flux in the Wake of New Trends

More than ever, success in manufacturing requires a careful balance of humanity, culture and technology. Companies with the right approach can benefit from these positive trends and learn to see the less-favorable ones as opportunities for reinvention.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

Business Marketing

How a Facebook boycott ended up benefitting Snapchat and Pinterest

(MARKETING) Businesses are pulling ad spends from Facebook following “Stop Hate for Profit” social media campaign, and Snapchat and Pinterest are profiting from it.

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Phone in hand open to social media, coffee held in other hand.

In June, the “Stop Hate for Profit” campaign demanded social media companies be held accountable for hate speech on their platforms and prioritize people over profit. As part of the campaign, advertisers were called to boycott Facebook in July. More than 1,000 businesses, nonprofits, and other consumers supported the movement.

But, did this movement actually do any damage to Facebook, and who, if any, benefited from their missing revenue profits?

According to The Information, “what was likely crumbs falling from the table for Facebook appears to have been a feast for its smaller rivals, Snap and Pinterest.” They reported that data from Mediaocean, an ad-tech firm, showed Snap reaped the biggest benefit of the 2 social media platforms during the ad pause. Snapchat’s app saw advertisers spending more than double from July through September compared to the same time last year. And, although not as drastic, Pinterest also saw an increase of 40% in ad sales.

As a result, Facebook said its year-over-year ad revenue growth was only up 10 percent during the first 3 weeks of July. But, the company expects its ad revenue to continue that growth rate in Q3. And, some people think that Facebook is benefitting from the boycott. Claudia Page, senior vice president, product and operations at Vivendi-owned video platform Dailymotion said, “All the boycott did was open the marketplace so SMBs could spend more heavily. It freed-up inventory.”

Even CNBC reported that Wedbush analysts said in a note that Facebook will see “minimal financial impact from the boycotts.” They said about $100 million of “near term revenue is at risk.” And for Facebook, this represents less than 1% of the growth in Q3. However, despite what analysts say, there is still a chance for both Snapchat and Pinterest to hold their ground.

Yesterday, Snap reported their surprising Q3 results. Compared to the prior year, Snap’s revenue increased to $679 million, up 52% from 2019. Its net loss decreased from $227 million to $200 million compared to last year. Daily active users increased 18% year-over-year to 249 million. Also, Snap’s stock price soared more than 22% in after-hours trading. Take that Facebook!

In a prepared statement, Chief Business Officer Jeremi Gorman said, “As brands and other organizations used this period of uncertainty as an opportunity to evaluate their advertising spend, we saw many brands look to align their marketing efforts with platforms who share their corporate values.” As in, hint, hint, Facebook’s summer boycott did positively affect their amazing Q3 results.

So, Snapchat and Pinterest have benefited from the #StopHateForProfit campaign. Snapchat’s results show promising optimism that maybe Pinterest might fare as well. But, of course, Facebook doesn’t think they will benefit much longer. Back in July, CEO Mark Zuckerberg told his employees, “[his] guess is that all these advertisers will be back on the platform soon enough.”

Facebook isn’t worried, but I guess we will see soon enough. Pinterest is set to report its Q3 results on October 28th and Facebook on the 29th.

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Business Marketing

Cooler temps mean restaurants have to get creative to survive

(BUSINESS MARKETING) In the midst of a pandemic and with winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.

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Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

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Business Marketing

Healthcare during pandemic goes virtual, looks to stay that way

(BUSINESS NEWS) Employment-based health insurance has already been through the ringer with COVID-19, but company healthcare options are adapting for long term.

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Stethoscope with laptop, showing healthcare going virtual.

Changes in employment-based health insurance may end up costing employers more, but will provide crucial benefits to workers responding to the healthcare challenges presented by the COVID-19 pandemic.

According to a recent survey by the Business Group on Health, a member-driven advocacy organization that helps large employers navigate providing health insurance to their employees, businesses will increase access to telehealth, mental health resources, and on-site clinics in the upcoming year.

Besides the obvious impacts of the coronavirus itself, the effects of the COVID-19 pandemic have also rippled out to affect other aspects of public health and how we engage with medical care. With so many people staying home to reduce their in-person contacts, there has been a significant increase in the use of telehealth services such as virtual doctor’s visits. According to the survey from Business Group on Health, whose members include 74 Fortune 100 companies, more than half of large employers will offer more options for virtual healthcare in the upcoming year than in the past.

The pandemic, resulting economic fallout, and dramatic changes to our lives have inevitably exacerbated peoples’ anxieties and feelings of hopelessness. As we move into cold weather, with no end in sight to the need to socially distance, this promises to be a particularly dreary, lonely winter. Mental health support will be more necessary than ever. In 2019, 73% of large employers provided virtual mental health services. That number will increase to 91% next year, with 45% of large employers also expanding their mental health care provider networks, making it easier for employees to find the right the therapist or other mental health service provider, and making it easier to access those services from home, virtually.

In addition, there will be a 20% increase in employers offering virtual emotional well-being services. Altogether, 9 out of 10 of the employers surveyed will provide online mental health resources, which, besides virtual appointments, could also include apps, webinars, and educational videos.

There has also been a slight increase the availability of on-site clinics that provide coronavirus testing and other basic health services. This also included an expansion of resources for prenatal care, weight management, and chronic health problems such as diabetes and cardiovascular disease.

These improvement won’t come free of charge. While deductibles will remain about the same, premiums and out-of-pocket costs will increase about 5%. In most cases, employers will handle these costs, rather than passing them on to employees.

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