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5 habits of highly successful bloggers

(MARKETING) With blogging one of the staples of any marketer’s toolbox, what are the keys to success in today’s business environment?

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Learning from others’ successes

Love it or hate it, blogging is a necessary part of thriving in today’s marketplace. As an entrepreneur, it’s virtually impossible to grow you personal brand and be seen without continually producing high quality content that resonates with a very specific group of people or followers.

While it’s important to leverage your own unique talents and hone in on your personal proclivities, you can learn a lot by studying what other successful entrepreneurs are doing in the “blogosphere.”

1. Quality over frequency

Are you the type of blogger who sets a rigid content calendar with specific guidelines regarding how many posts you’ll publish per day, week, and month? Well, you can stop stressing out about the volume of posts you publish.

There’s a difference between posting a lot of content and publishing valuable content. If you’re focused on producing one blog post per day at all costs, then you probably aren’t crafting compelling content that adds value to your brand. Effective bloggers spend more time focusing on the quality of their content and less time worrying about the frequency of their posts.

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2. In-depth topics

While posting for the sake of frequency is something that should be avoided, don’t confuse this concept with the idea of subject matter exhaustion. Once you pick your topic, niche, or expertise, it’s important that you dive in and keep swimming

“You can never write too much about any topic: mistakes, losing passion, gaining passion, what you’ve learned over the years, interviews with people who have similar experience,” says Tim Sykes, successful penny stock trader and blogger. The more you write about a topic, the more you’ll be seen as an expert in that category.

3. Long-form posts

In blogging, there are two polar forces working against one another. On the one hand, you need to keep your writing clear and concise – free of fluff words or filler content. On the other hand, it’s a known fact that long form content is more effective than short-form posts.

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According to one study, posts that are longer than 1,500 words garner significantly more social shares than posts that fall under this word count. Other experts believe 3,000 and even 5,000-word posts are ideal. Much of this is speculation, but the moral of the story is that high quality, long form content is preferred over shallow 500-word posts.

4. Personal writing

People want to read content that’s personal in nature. That’s why an entrepreneur’s blog about struggles and failures is much more enticing than a corporate blog about success. People would much rather read personal antidotes than hypothetical theories and postulations.

If you want to be a successful blogger, it’s important that you adopt a very personal writing style. It’ll make your blog more genuine and enticing – and therefore, more shareable.

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5. Persistence above all else

It takes a long time to build a successful blog from the ground up. For months, it’ll feel like you’re writing for a non-existent audience – and you probably are! However, you’ll eventually break through the noise.

“Time is on your side,” says copywriter Annabel Candy. “To get to the top takes consistency, hard work, serious study, and lots of persistence. Successful bloggers don’t give up.” Are you willing to stay the course?

Are you an effective blogger?

As you can see, highly effective bloggers are very calculated. While there’s no single formula for success, there are plenty of proven tactics for enjoying healthy returns. Make sure you’re staying up to date with today’s best practices, as opposed to yesterday’s outdated methods.

By modernizing your approach, you’re more likely to experience the results you desire.

#blogging

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Larry Alton is an independent business consultant specializing in social media trends, business, and entrepreneurship. When he's not consulting, glued to a headset, he's working on one of his many business projects. Follow him on Twitter and LinkedIn.

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