Are you a victim of marketing myth?
We already know that a sure way to fail in business is to slash your marketing budget. We attacked that myth in this post here on AG so let’s tackle a few more and make sure you haven’t fallen victim to these 5 marketing myths.
MYTH: Invest lots of money. Good marketing does not necessarily come from spending lots of dollars. Any smart businessperson will tell you that you can’t solve all problems by throwing money at them. Cash is just one resource you have to invest. You also have time, energy, and imagination.
MYTH: The most exposure wins. Sure exposure is nice and necessary but it doesn’t always translate into what really matters. Neither does traffic counts, comments, gross sales or commission checks. At the end of the day the only true measure for success are profits – how much you get to keep.
MYTH: Always be closing. I know you’ve run into agents (or other sales folks) that keep pushing for the sale. The key ingredient of a sustainable business is not the individual sale, it’s the relationships built with prospects. Marketing that solely focuses on creating sales will ultimately tire out your prospects. Build relationships – it’s what people buy.
MYTH: Hit them hard. Frequency of repetition often trumps volume. Too often we’ve seen agents spend their entire budget on “the big thing” such as a radio or tv spot, or glossy high-profile ad. Actually, the most effective marketing doesn’t win because it’s high-profile but because it’s consistent.
MYTH: Master one method. While keeping your marketing frequent is important, it’s also important to make sure you’re using multiple channels to reach your market. Use blog posts, social media, direct mail, classifieds, pay-per-click, email and other channels to promote your listing. If you stick to just one method then it’s far easier for your market to ignore or not notice.
What are some other real estate marketing myths out there that need to be debunked?