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5 ways to improve your online sales strategy

Online sales are increasingly important in today’s economy, from mittens to Mercedes, so hear what one expert has to say about improving YOUR sales.

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online sales

online sales

Boost your online sales

Whether you’re selling boots or houses, your online sales strategy has room for improvement, even if you’re Nordstrom. Times change and consumers’ expectations shift, and keeping up is a challenge for everyone.

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We dug into the mind of Steve Weber, President and CEO of nChannel, the leading provider of multichannel management software that simplifies selling for retailers. He has over two decades of software industryexperience, and is a 13-year veteran in the retail space. He is the former VP of eMarketplace Outsourcing Services for Sterling Commerce, a division of IBM. More recently, he was named Microsoft Partner of the Year for Dynamics Retail and awarded Microsoft Retail Independent Software Vendor (ISV) of the year.

He offers unique insight into online sales, offering his top five tips in his own words below:

“For today’s retailers,” Weber notes, ” online sales aren’t what they used to be – it is imperative that sellers deliver a smart, intuitive process that engages customers and keeps them coming back for more.”

“Luckily, there are some simple improvements that can make a world of difference,” he adds. Below are his actionable tips you should pay close attention to.

1. Create an Endless Aisle

Give the impression that you carry infinite inventory, in other words, an “Endless Aisle.” Of course, no one literally carries infinite inventory, but with drop shipping (outsourcing fulfillment for some or all of your orders to your suppliers) implemented, it’s possible to avoid ever having a customer see that “out of stock” message. With an endless aisle the customer experience is improved on by way your inventory management and supply chain teams.

2. Show Real-Time Product Availability

Customers want product availability information instantly. Weekly, daily, or even hourly updates don’t offer enough accuracy. Being able to reflect inventory status in real-time improves the customer experience and keeps users informed every step of the way – helping to better manage expectations about product availability and timing.

3. Communicate About Orders

To keep customers happy (and wanting to shop with you again), give them accurate and up-to-date order information. This means centralizing order data across all systems. This empowers the support, sales, eCommerce, and store management teams to give customers accurate updates about their pending orders. It also allows for smooth handling of changes or cancellations, the ability to split orders for individual item fulfillment, and close tracking of order status. Customers want to know the details of how their order is progressing.

4. Merchandise Smarter

Make information about each product comprehensive and easily searchable. Helping customers navigate products with a variety of criteria ensures they can find what they need and you can more easily manage inventory. Multichannel management platforms, like the one nChannel delivers, can help retailers organize products by region, brand, season, promotion, etc. to simplify updates and merchandising. It can also perform bulk updates to help sellers manage pricing and promotions, as well as enable them to search keyproduct data more easily.

5. Treat B2B Customers Like Retail Customers

When you sell products to other business (wholesalers and manufacturers, for example), they should get the same experience as a shopper. B2B expect the same integrated, multichannel experience. Anticipate B2B-specific challenges, like credit account management, customer-specific pricing, and complex account management teams and be sure the right processes and technology are in place to properly support their needs.

The takeaway

Retailers and shoppers alike need their online shopping experience to be easy and efficient, so taking steps to lay a stronger foundation for your overall online sales strategy, will in-turn improve your online sales.

#OnlineSales

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Business Marketing

A personalized daily digital marketing checklist

(MARKETING NEWS) For all businesses, it is not only essential to develop an digital marketing strategy, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit. This app can help.

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clearpath digital marketing

There is no doubt that starting your own business can be overwhelming. Along with promoting your business at events, meetings and in person, digital marketing strategies play a key role in the success of a company. For all businesses, it is not only essential to develop an online presence, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit.

Simply creating a website and Facebook page for your business is not enough. However, software tools can help simplify digital marketing. ClearPath is a tool that organizes and creates tasks to optimize your online marketing. By creating to-do lists for you based on your online marketing strategy, you can focus on the areas of marketing that improve your business, all the while receiving useful tips and advice.

Using ClearPath is pretty straightforward and only requires one prerequisite. Before beginning, you must have a website.

If you are already lost, don’t panic. ClearPath can help you develop an online presence. Once your website is linked up, you get to choose the marketing channels that you would like to focus on. These include Search Engine Optimization (SEO), email, social, content, analytics, local, pay-per-click (PPC) and Conversion Rate Optimization (CRO). Again, if you are lost, ClearPath is there to help you strategize.

After ClearPath analyzes your site, they start sending you customized tasks based they believe can improve your online marketing.

As you finish each task, you can simply check it off and it will disappear. New tasks will appear each day, and some may even repeat as they need to be updated.

Whether you are well-versed in digital marketing or not, staying updated with the newest ways to optimize your business online is a constant struggle. Tools like ClearPath give people a place to start. Although I don’t think it can supplement an active and experienced digital marketer, it is a tool that can help small businesses that cannot afford to add to their team yet. At the end of the day, it aims to save you time. And since time is money, your business will hopefully be more profitable.

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Business Marketing

Simple logo creation tools perfect for any freelancer

(MARKETING) You already know that even if you’re a solo writer, or lone developer, you need a brand in today’s online world. If you’re on a budget, check out these logo creation tools!

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logo creation

Freelancing is a major part of the landscape nowadays. In that capacity, you’re running your own one-person business. As such, you need to brand that business. You know that, but let’s discuss the actionables.

I don’t know about you, but when I hear the word “branding”, I immediately envision logos (which is super convenient because it brings me to my next point). You should absolutely have a logo as a freelancer, even if it’s simply just your name in a rad – but professional – font.

This will be useful on your website, social media, on invoices and beyond. You can even pop that bad boy into your email signature!

Ideally, you should hire a graphic designer that knows what they’re doing – you’ll get the best results. But if your budget is zero dollars, don’t you dare ask a professional for free work.

Instead, if you want to develop a logo for your personal freelancing brand on the cheap, check out five of our favorites below and see what works for you. The best part? These all have some free components.

  1. Picfont: Let me start with personal experience. My freelance logo (which is the cover photo of my Twitter), is literally just my name in a script-like font, and was made using Picfont. You can upload a blank background (or pick from fun royalty-free backgrounds) and choose from a variety of font options. Pick what you like, shape it out, download, and use. Easy
  2. Looka (formerly Logojoy) is also a great, easy-to-use online logo maker. You simply type in your company name/your name and go through a process of selecting colors and styles that you like. Looka then generates a selection of logos based on your choices. For an example, I created the logo for The Tidbit using Looka.
  3. Online Logo Maker: a wonderfully self-explanatory name. This logo maker is almost like a combination of Picfont and Logojoy. You can play around with different fonts, colors, and symbols to make a logo that fits you. This option also features high-quality Vector files.
  4. Canva is a great option because you can design a multitude of material (including flyers, presentations, graphs, etc.) If you’re planning to build a full-on portfolio with supplemental materials in addition to a logo, Canva may be your best bet as you can design everything to have a similar look – which is incredibly important for branding.
  5. DesignEvo: Their website describes it best, “DesignEvo is a free online logo maker with 8,000+ templates that anyone can use to bring to life a compelling, unique logo in minutes.” They have a drag and drop interface and hundreds of fonts.

Take some time to test drive these sites, play around with different logo types, and see which one gels best with you and your freelancing-self. Happy branding!

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Business Marketing

How to use offline marketing to your advantage in a digital world

(BUSINESS) We often become obsessed with new marketing strategies, favoring the internet over some traditional methods that continue to drive traffic timelessly.

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offline marketing open sign for small business

Everywhere you look, people want to talk about digital marketing. In fact, if you don’t have a digital marketing strategy in today’s business world, you’re not going to last long. But just because digital marketing is popular, don’t assume that offline marketing no longer yields value.

When used together, these strategies can produce significant returns.

“Some people will argue that traditional marketing is dead, but there are several benefits to including offline advertising in your overall marketing campaign,” sales expert Larry Myler admits. “Combining both offline and online campaigns can help boost your brand’s visibility, and help it stand out amongst competitors who may be busy flooding the digital space.”

How do you use offline marketing in a manner that’s both cost-effective and high in exposure? While your business will dictate how you should proceed, here are a few offline marketing methods that still return considerable value in today’s marketplace.

1. Yard signs

When most people think about yard signs, their minds immediately go to political signs that you see posted everywhere during campaign season. However, yard signs have a lot more utility and value beyond campaigning. They’re actually an extremely cost-effective form of offline advertising.

The great thing about yard signs is that you can print your own custom designs for just dollars and, when properly stored, they last for years. They’re also free to place, assuming you have access to property where it’s legal to advertise. This makes them a practical addition to a low-budget marketing campaign.

2. Billboards

The fact that you notice billboards when driving down an interstate or highway is a testament to the reality that other people are also being exposed to these valuable advertisements. If you’ve never considered implementing billboards into your marketing strategy, now’s a good time to think about it.

With billboard advertising, you have to be really careful with design, structure, and execution. “Considering we’re on the move when we read billboards, we don’t have a lot of time to take them in. Six seconds has been touted as the industry average for reading a billboard,” copywriter Paul Suggett explains. “So, around six words is all you should use to get the message across.”

3. Promotional giveaways

It’s the tangible nature of physical marketing that makes it so valuable. Yard signs and billboards are great, but make sure you’re also taking advantage of promotional giveaways as a way of getting something into the hands of your customers.

Promotional giveaways, no matter how simple, generally produce a healthy return on investment. They increase brand awareness and recall, while giving customers positive associations with your brand. (Who doesn’t love getting something for free?)

4. Local event sponsorships

One aspect of offline marketing businesses frequently forget about is local event sponsorships. These sponsorships are usually cost-effective and tend to offer great returns in terms of audience engagement.

Local event sponsorships can usually be found simply by checking the calendar of events in your city. Any time there’s a public event, farmer’s market, parade, sporting event, concert, or fundraiser, there’s an opportunity for you to get your name out there. Look for events where you feel like your target audience is most likely to attend.

Offline marketing is anything but dead.

If your goal is to stand out in a crowded marketplace where all your competitors are investing heavily in social media, SEO, PPC advertising, and blogging, then it’s certainly worth supplementing your existing digital strategy with traditional offline marketing methods that reach your audience at multiple touchpoints.

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