Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing – New World-Wide Business Directory

Another Business Directory

It’s not often that you hear me getting exited about a new web directory and although I have not seen results yet, I wanted to share.  They do say that the early adopters usually get the best results… let’s try it out.

It’s started with a message from a Miami Tweet and friend, @ChristineMAdolf (who works for Brownbook) that read:

@Scobleizer’s interview with Brownbook founders @marc_lyne and @daveingram: I’m happy to be a part of this!

Custom Profile

So… curious as I am, I went to check out Scoble’s interview of the founders of and ended up filling a custom profile:

Advertisement. Scroll to continue reading.

The process was easy, painless, customizable, easy on the eyes and on my non-techie brain – doesn’t get better than that. (actually, it does…..let’s hope for results now).

What makes this directory different?

So here’s why I’m excited about this particular directory.  First, their aim is to go world-wide.  Second, it’s inexpensive.  Third, for those of us that do a lot of foreign national business, it’s a way to get our foot out there in Europe which can lead to more business locally and more exposure.  Fourth, the founders are on Twitter!! (hands on an working it!).  Fifth, they have killer accents!

Here’s what Marc Lyne, one of the co-founders of Brownbook, wrote for our Agent Genius readers:

We created Brownbook because we saw the need for a global business directory that would be more flexible and affordable for businesses than traditional directories, one that was built by us all. Realtors often work independently and finding new ways to reach potential clients, and to connect with them online, is an important part of their online marketing strategy. Realtors can use Brownbook, not only to offer their own services, but also to have online testimonials that would help them increase the confidence of their potential customers. For a nominal annual fee (less than a round of coffees), we provide a set of innovative tools that enable realtors to customize their listing by changing the layout and adding their logo, videos, pictures, a detailed business description, external widgets and re-using Brownbook features, like their reviews, as Bidgets (Business Widgets) on other websites.


I do always have questions when I test new systems – one obviously will deal with how successful the directory will become.  A business directory is only as powerful as the information provided and how that information is delivered and communicated.

The skeptic in me also wonders how reviews will go, knowing that there are malicious people out there who go out of their way to be mean. The actual input of information and “claiming” of a business is an interesting concept, but there has to be monitoring – also to be seen.

But all in all, I’m impressed and I like what I see.  It’s another notch in my “look where we expose our business” log.

Advertisement. Scroll to continue reading.

Go take a look and tell me what you think.  I already asked Dave Ingram (co-founder) about metrics to be able to measure actual results and he said it was in the plan. It seems to be that they are covering all their bases and are open to feedback.

Written By

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors,, and and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.



  1. Ann Cummings

    December 16, 2008 at 7:43 am

    Hmm, sounds like it has some good potential – will go check it out!

  2. Ines Hegedus-Garcia

    December 16, 2008 at 1:00 pm

    Hey Ann – one thing is for sure, it can’t hurt!! 🙂

  3. Indiemark

    December 16, 2008 at 4:46 pm

    I submitted a new listing today. I’ll let you know my findings.

  4. Ines Hegedus-Garcia

    December 16, 2008 at 4:59 pm

    Thanks Scott, I will have to come back as well and report.

  5. Bob

    December 17, 2008 at 9:43 am

    It comes down to how well they get it out there. The target market of directories is almost always the business, as opposed to the consumer. The part question that applies to every directory is how will people know about it that aren’t directly solicited by the directory, and will people use this instead of just googling it. is an example that comes to mind.

  6. Bob

    December 17, 2008 at 9:44 am

    should have read “the two part question”

    I wish there was a preview option for posting.

  7. Ines Hegedus-Garcia

    December 17, 2008 at 10:08 am

    Bob – what makes it interesting is that the founders did consider that same question – how to actually get the consumer to participate. It would be interesting to see if their whole money scheme works and how they do get the word out there.

    They have done an amazing job at reaching out to the businesses – I hope they are creative enough to reach out to the consumer so we can all benefit.

  8. Ines Hegedus-Garcia

    December 21, 2008 at 11:39 am

    Brownbook was named top 30 innovators to watch for in 2009 by Outsell

  9. Rathna

    December 23, 2008 at 2:53 am

    This sounds very interesting!I feel this might have got good potential for the users to benefit. I will have a look at it,for sure.

  10. Ines

    December 23, 2008 at 9:29 am

    Rathna – make sure you come back and check in with us and tell us how you like or dislike it.

  11. Troy Edwards

    September 9, 2015 at 6:39 am

    Can anyone help me remove a listing in brownbook?

  12. Fred Franks

    November 12, 2015 at 8:35 pm

    Troy, go to the contact page and send them and email, support can assist you in removing your listing

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.




The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.