Business Marketing

Change is Good

Published

12 years ago

July 1, 2008

Announcing Change

I would like to announce Miamism Team’s new home – Majestic Properties.

It was time for a change, a change that would compliment not only our business and marketing style, but a change that would benefit each one of our clients individually! Teresa wrote a post last week that reflects what each one of us is looking for in a brokerage company.

What compliments our goals?

Our needs and wants have to do with the fact that most of us that are here are autonomous, technically inclined and on the forefront of technology. Coldwell Banker was good to us and we are the first to admit that, it offered a strong corporate backing that Rick and I were used to with out prior corporate lives as an architect and accountant.

As real estate has changed in the past few years, so has our business plan and marketing strategy. We have learned that this business is not so much about us, but about what we can offer our clients. We still hit the streets the same way as before, but we also blog and are very active in the social networking aspect of the Internet. We customize marketing strategies for our clients and expose ourselves to every new marketing medium available to be able to offer better business.

We found a company that will compliment our style, a flexible brokerage without roadblocks and rigid corporate rules. Majestic Properties is a respected full-service real estate organization that focuses on providing the highest level of service by employing cutting edge resources.

About Majestic

They have an amazing reputation in South Florida, with beautiful high design offices in the Design District and Miami Beach; and in 2006, INC 500 Magazine ranked the company fastest growing, privately held, full-service real estate company in the United States.

Majestic Properties successfully identifies industry trends in residential and commercial markets, incorporates cutting-edge technological tools, hires passionate and dedicated agents and staff and plays a prominent philanthropic role in the community. It boasts an internal Advertising and PR agency, a one-stop marketing shop for Majestic agents and clients. Additionally, Majestic helps customers from all over the world with financing and mortgage, and then there’s an interior design team and furniture showroom. From real estate to marketing to financing to design, Majestic Properties offers it all.

We also have a new Miamism Team member! Karen Alvarez, who, as our buyer’s agent, will compliment our growing business and help us provide even better service.

The next level

Making a change is never easy. It was especially difficult for us because we did not want our customers to be affected in any way. I am looking forward to using all the positive energy we are getting from Agent Genius, Miamism and now Majestic Properties to help our business expand to the next level.

0 Shares

Related Topics:changing brokerages miamism

Up Next

Real Estate Shows Embarks on Video

Don't Miss

There is a Down Side

Ines Hegedus-Garcia

Ines is all Miami, all the time. A Miami Beach Realtor® with Majestic properties, Ines authors Miamism.com, PrimeMiamiBeach.com, and MiamismPix.com and is always on communication's leading edge. She goes out of her way to engage and be engaged, often using Mojitos to keep the mood light and give everything she does a Miami flavor. You can find her goofing off or instigating trouble at Twitter, Flickr, Facebook or LinkedIn.

33 Comments

Jamie Geiger

July 1, 2008 at 12:40 pm

Congrats on all you new changes and your team addition, sound like this is a very exciting time for you and your family.

Reply
Ines

July 1, 2008 at 12:45 pm

Thank you Jamie – it’s an amazing time! no complaints! 😉

Reply
Jason Sandquist

July 1, 2008 at 12:45 pm

Congrats on the new endeavor and keep me posted. Possible thinking of making a switch as well by years end.

Reply
Lani Anglin-Rosales

July 1, 2008 at 12:55 pm

Ines, I know that changing is so much more than just ordering business cards, so I commend your going through this massive stress not just for yourselves but for your clients. You really are an inspiration- JUST DO IT, right? 🙂

Reply
Barry Cunningham

July 1, 2008 at 1:06 pm

Cool! Hope it works out for you neighbor!

Reply
Rudy from Trulia.com

July 1, 2008 at 1:54 pm

That’s Awesome Ines!

Change is good.

Will you be working out of their Lincoln Road office? I hear they have a nice motion sensor video display in the window – hehehehe 🙂

All the best to you and Rick!

Rudy
Social Media Guru at Trulia

Reply
Mack in Atlanta

July 1, 2008 at 2:06 pm

Congratulations Miamism Team. You deserve the best.

Reply
Jennifer in Louisville

July 1, 2008 at 2:41 pm

While I’m not familiar with the Majestic brand (they aren’t anywhere around in our area), I’m glad to hear that you were keeping an eye out for making a change in improvements. While a lot of persons view the relatively soft national real estate market as a time to cut costs/services, I think that now is the time to lay the seeds for establishing dominant control of market share when the market turns positive again.

Reply
Eric Blackwell

July 1, 2008 at 2:52 pm

Hey Ines;

Very cool! Best of everything in your new digs…

Eric

Reply
Jeff Turner Says Congratulations!

July 1, 2008 at 3:01 pm

Ines… Congratulations on the move and your new team member!!

Reply
Ines

July 1, 2008 at 3:09 pm

Jason – I will surely keep you posted, it was not easy to do (still not easy with the transitionless move), and congrats on the Inman TIX!!

Lani – it’s been really stressful and our customers should not even feel it – you know I will write about the process when I clear my mind – thanks!

Barry – I have absolutely no doubts! And the energy is amazing! thank you.

Rudy – we are actually going to be working from the Design District Office (down the street from Michaels), but will visit the Lincoln Road office often.

Hey Mack! thank you! It’s comments like yours that keep us going.

Jennifer – you hit an important point. With Majestic, we will have the support we need to take over market share….which is one of our goals.

Eric – and very cool digs at that! The owner of Majestic (Jeff Morr) is hands on, with a great design mind and a visionary – we are psyched!

Reply
Ines

July 1, 2008 at 3:11 pm

Hey Jeff – you are always sneaking in there – thank you! and Congrats to you on that awesome video feature. Your product is superior and all of us that use it know it!

Reply
Ines

July 1, 2008 at 3:30 pm

Damn Lani – you already changed my profile! Holy Cow! THAT’s what I call being efficient! 😉

Reply
Mark Eibner

July 1, 2008 at 6:12 pm

we’re at it again Change is Good: Getting out of the feed reader and commenting on this.. https://tinyurl.com/6yyudf

Reply
Holly White

July 1, 2008 at 5:00 pm

Congrats on the move Ines! I agree that it takes alot of nerve to make a huge change like that. Kudos to you!! I hope it’s better than you ever imagined.

Reply
The Harriman Team

July 1, 2008 at 5:16 pm

Congrats Rick & Ines! Pat and I have been thru this change ourselves twice before so we can relate to what you’re going thru. We wish you all the best and best of luck to Karen, too!

Pat & Wayne Harriman

Reply
Matthew Rathbun

July 1, 2008 at 6:42 pm

I love to see that good folks are growing. God speed!

Reply
Ines

July 1, 2008 at 7:20 pm

Holly, that’s very sweet of you – no better wishes than that!

Hey Pay and Wayne – I think the one that will need the most luck is Karen! 😉

Reply
Bill Lublin

July 1, 2008 at 8:36 pm

No matter where you go, you guys carry your success with you. Best wishes for a smooth transition. May the move provide you with everything you hope for and more. Congratulations and Best Wishes fromyou rfriend in the frozen North (alraight its 90 degrees here today but still its Philly!)

Reply
Ines

July 1, 2008 at 8:47 pm

Bill – the support has been unbelievable – just with the encouragement from the blogosphere I know we will surpass our own expectations (which are tough ones) – stay wam in the “frozen North” 😀

Reply
Paula Henry

July 1, 2008 at 9:14 pm

Ines – Congratulations! I, too have been considering a change, so know the thought and time which dominates such a decision. Best to you!

Reply
Ines

July 1, 2008 at 9:25 pm

Paula – timing is crucial to making a change – procrastinating about the change is easy to do – I will confess that Rick and I butted heads a couple of times but finally came to a consensus and here we are – no regrets and not even going to look back.

I am grateful that our Office Manager is a great person and was not at all antagonistic. We understand she needs to follow CB Protocol and expect her to do her job.

Reply
Andy Kaufman

July 1, 2008 at 11:30 pm

Hey Ines, congrats on the evolution of your business!!

I’m looking forward to hearing all about it when you’re out here in a few short weeks 🙂

Reply
Ines

July 1, 2008 at 11:39 pm

Andy – I like the way that sounds, “The evolution of our business” – I will certainly share….stay tunned.

Reply
Jonathan Dalton

July 2, 2008 at 8:37 pm

Good luck with the change, Ines … as long as it doesn’t change the mooooo-jiiiii-tooooooos!

Reply
ines

July 2, 2008 at 8:51 pm

Jonathan – you and gotbob are worried about the mojitos!! They now have a Majestic Kick! 😉

Reply
Ken Smith

July 2, 2008 at 8:57 pm

That is exciting news. Make sure to report back after a few months about how things are going. Sure there are more then a few agents reading this that can’t imagine leaving their National Name brokerage. Hope stories like yours will help empower others to take control of their business.

Reply
Matt Fagioli

July 2, 2008 at 9:37 pm

Hi Ines,

It’s great to see the trend in action. More and more savvy agents will be leaving the big box brokers and find great partnership in the innovative new 2.0 brokerages.

I wish I had met you before your change. Maybe you’d be “MiamiDwellings” by now!

See you at SF Connect.

Matt Fagioli

Reply
Jonathan Dalton

July 2, 2008 at 11:18 pm

Great minds think alike, Ines!

Reply
Jay Thompson

July 3, 2008 at 12:13 am

Very cool Ines. Rock on!

Reply
ines

July 3, 2008 at 7:47 am

Ken – I will definitely do that! You are right, leaving a big National Name is never easy and most people don’t even know what their independent contractor agreement reads and what the repercussions can be.

Matt – just checked out diamond dwellings and you definitely have a cool concept going on there. I’ve always had clear objectives in my mind and we are now working on making those a reality – nice to know that there are similar minds in the blogosphere.

Jonathan – you betcha! 🙂 especially when it comes down to mojitos.

Jay – 😀

Reply

Business Marketing

What entreprenuers can learn about branding from trendy startups

(BUSINESS MARKETING) What’s the secret of focused startup branding, and how can you apply it to large enterprises?

Published

5 days ago

November 30, 2020

Anais Dersimonian, Staff Writer

A set of wine from Craft Hugo, showing off pleasing branding in labels.

Think of your favorite brand. Is it the product they offer or the branding that you love? Exactly – brand ethos reigns supreme, especially with those trendy, aesthetically-pleasing startups (I never thought Glossier had good makeup, but I’d be lying if I said I didn’t visit their website once or twice a month).

So let’s break it down.

Co-founder of Red Antler – a company that assists startups in creating successful branding – Emily Heyward believes in a few branding truths.

Firstly, you have to make sure not to market your brand as a single product or experience. Doing so, she says, will pigeonhole you and thus truncate your ability to expand and offer new products and services (she gives MailChimp, known almost exclusively for email marketing, as an example).

What Heyward does say to do is instead market an idea. For example, the brand Casper (one of Antler’s clients) markets itself as a sleep company instead of a mattress company. By doing this, they kept the door open to eventually offer other products, like pillows and bedding.

Heyward states that this “power of focus” is a way to survive – with countless other startups offering the same product or service, you have to position your company as offering something beyond the product. Provide a problem your customer didn’t know they had and offer an innovative solution through your product.

Ever used Slack, the app-based messenger? There were other messengers out there, so focus of Slack’s branding is that regular messaging is boring and that their app makes it more fun. And customers eat it up.

How can this logic apply to mid-to-large enterprises? How can you focus on one specific thing?

Again, placing emphasis on brand over products is essential – what is it about what you offer that makes your customers’ lives better? It’s more cerebral than material. You’re selling a better life.

Another thing to remember is that customers are intrigued by the idea of new experiences, even if the product or service being offered is itself not new. Try not to use dated language that’s colored by a customers’ preexisting feelings. Instead, find an exciting alternative – chat solutions are desperately trying move away from the word “chat”, which can bring to mind an annoying, tedious process, even though that is in fact what they offer.

Broadening the idea of focused brand ethos to a large company can be difficult. By following these tips and tricks from startups, your company can develop a successful brand ethos that extends beyond your best product or service.

Business Marketing

Spruce up your product images with Glorify (just in time for Black Friday!)

(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.

Published

2 weeks ago

November 23, 2020

Anais Dersimonian, Staff Writer

Glorify app lets you create beautiful designs for your products.

Glorify, the app that creates high converting, customizable product images for your business, is offering a lifetime deal for $97 this Black Friday. In just a few clicks, you can transform one of Glorify’s sleek templates into personalized, professional-looking content – and now, you don’t have to pay that monthly fee.

Whether your business is in electronics, beauty, or food & drink, Glorify offers a range of looks that will instantly bring your product images to the next level. With countless font styles and the ability to alter icon styles, shadows and other elements, you can access all the perks of having your own designer without the steep price.

In 2019, Glorify was launched – the app was soon voted #2 Product of the Day and nominated for Best Design Tool by Product Hunt. Since then, they have cultivated a 20k+ user base!

Glorify 2.0, which was launched last week, upgrades the experience. The new and improved version of the app is complete overhaul of intuitive UI improvements and extra features, such as:

background remover tool
templates based on popular product niches and themes
design bundles for your website/store, social media
annotation tool
upload your brand kits and organize your projects under different brands
1 click brand application
& much more!

“But the most important aspect of Glorify 2.0, is that it comes with a UI that sets us up for future scalability for all our roadmap features”, said CEO of Glorify Omar Farook, who himself was a professional graphic designer.

Farook’s dream was to provide a low-cost design service for the smaller businesses that couldn’t otherwise afford design services. Looking through reviews of the app, it’s evident that Glorify does just that – it saves the user time and money while helping them to produce top-notch product images for their brand on their own.

Glorify is one of the many new design-based apps that make producing content a breeze for entrepreneurs, such as Canva. As someone who loves design but doesn’t have the patience for Creative Cloud, I personally love this technology. However, Glorify is unique in that it is the only product-driven design app. All you have to do is upload your photo!

Business Marketing

This new Chipotle location will be fully digital

(BUSINESS NEWS) In the wake of the pandemic and popularity of online delivery, Chipotle is joining the jump to online-only locations, at least to test drive.

Published

3 weeks ago

November 16, 2020

Jack Lloyd, Staff Writer

Chipotle exterior, possibly moving to a fully digital restaurant space soon.

A lot of industries have switched to an online-only model in the wake of the pandemic. Most of them have made sense; between abundant delivery options and increased restrictions on workers, moving away from the traditional storefront paradigm isn’t exactly a radical choice. Chipotle making that same decision, however, is a plot twist of a different kind—yet that’s exactly what they’re doing with their first online store.

To be clear, the chain isn’t doing away with their existing locations; they’re just test-driving a “digital” location for the time being. That said, the move to an online platform raises interesting questions about the future of the restaurant industry—if not just Chipotle itself.

The move to an online platform actually makes a lot of sense for businesses like Chipotle. Since the classic Chipotle experience is much less centered on the “dining” aspect than it is on the customizability of food options, putting those same options online and giving folks some room to deliver both decreases Chipotle’s physical footprint and, ostensibly, opens up their services to more people.

It’s also a timely move given the sheer number of people who are sheltering in place. A hands-on burrito assembly line is not the optimal place to be in a pandemic, but there’s no denying the utilitarian appeal of Chipotle’s products. To that end, having another restaurant wherein you have the option to order a hearty meal with everything you like—which is also tailored to your dietary needs—is a crucial step for consumers.

Chipotle’s CTO, Curt Garner, says he is hoping this online alternative will offer a “frictionless” experience for diners.

As a part of that frictionless experience, consumers will be able to order in several different mediums. Chipotle’s website and their mobile app are the preferred choices, while services like GrubHub will also be available should you choose to order through a third-party. The idea is simple: To bring Chipotle to you with as little fuss as possible.

For now, Chipotle is committing to the single digital location to see how consumer demand pans out. Should the model prove successful, they plan to move forward with implementing additional digital locations nationwide.