Online buying behavior
In the past, online adults have been more likely to not only own but use a PC or laptop rather than mobile devices; but with the recent boom in mobile popularity adults have joined the wave and are now just as likely to own and use a smartphone. This new statistic may not seem like a huge deal, but its impact on online shopping behaviors makes it pretty important for anyone whose business depends on adult consumers.
Increase in mobile revenue
Up from 20 points in 2012 according to globalwindex, 46% of internet users utilize mobile devices for online commerce.
By region, 29% of North American users purchased via a mobile in the last month, 36% in Latin America, 27% in Europe, 32% in Middle East and Africa, and 58% in Asia Pacific.
Getting on that mobile game
So what does this mean for you? If you have an online commerce business, this can mean several things. One, it means your target market has the potential to span out and include mobile users across the world in various regions.
With 58% of the Asia-Pacific purchasing a product online via mobile in just the last month, it’s almost silly not to include them and other areas in your target if feasible for the business plan.
Time for restrategizing
It may also signify an appropriate time to re-strategize, and make sure your business plan includes captivating mobile marketing and advertising.
If your current mobile advertising isn’t as polished as you’d like it to be, or maybe you just haven’t had enough time to dedicate to it, this is an excellent time, with the 20% increase of mobile buyers, to refocus and re-plan.
Update your checkout experience
Lastly, it may also mean an updated and responsive e-commerce experience for your consumers. If your check out process is outdated, slow, or too complicated for users to maneuver, now is definitely the time to change. Consumers value convenience and if your page or e-commerce site doesn’t provide that, they will just go to your competition instead.
They won’t have to look far either, so don’t give them a reason to.
Get ready for the windfall
Overall, the increase in mobile ownership is a good thing for businesses who embrace the change, as it could mean potential opportunity to increase consumers. So if your online business isn’t ready for all the mobile users coming it’s way, I’d suggest brainstorming now on how to integrate.
Happy planning!
