Business Marketing

Nearly half of users buy things on mobile – is your brand optimized?

mobile

With the recent boom in mobile popularity, consumers are armed with little buying machines in their pockets. And they’ve got money to spend.

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Online buying behavior

In the past, online adults have been more likely to not only own but use a PC or laptop rather than mobile devices; but with the recent boom in mobile popularity adults have joined the wave and are now just as likely to own and use a smartphone. This new statistic may not seem like a huge deal, but its impact on online shopping behaviors makes it pretty important for anyone whose business depends on adult consumers.

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Increase in mobile revenue

Up from 20 points in 2012 according to globalwindex, 46% of internet users utilize mobile devices for online commerce.

By region, 29% of North American users purchased via a mobile in the last month, 36% in Latin America, 27% in Europe, 32% in Middle East and Africa, and 58% in Asia Pacific.

Getting on that mobile game

So what does this mean for you? If you have an online commerce business, this can mean several things. One, it means your target market has the potential to span out and include mobile users across the world in various regions.

With 58% of the Asia-Pacific purchasing a product online via mobile in just the last month, it’s almost silly not to include them and other areas in your target if feasible for the business plan.

Time for restrategizing

It may also signify an appropriate time to re-strategize, and make sure your business plan includes captivating mobile marketing and advertising.

If your current mobile advertising isn’t as polished as you’d like it to be, or maybe you just haven’t had enough time to dedicate to it, this is an excellent time, with the 20% increase of mobile buyers, to refocus and re-plan.

Update your checkout experience

Lastly, it may also mean an updated and responsive e-commerce experience for your consumers. If your check out process is outdated, slow, or too complicated for users to maneuver, now is definitely the time to change. Consumers value convenience and if your page or e-commerce site doesn’t provide that, they will just go to your competition instead.

They won’t have to look far either, so don’t give them a reason to.

Get ready for the windfall

Overall, the increase in mobile ownership is a good thing for businesses who embrace the change, as it could mean potential opportunity to increase consumers. So if your online business isn’t ready for all the mobile users coming it’s way, I’d suggest brainstorming now on how to integrate.

Happy planning!

#MobileShopping

1 Comment

1 Comment

  1. Sophia Briggs

    March 31, 2016 at 5:16 am

    Hey Lauren!
    Couldn’t agree more with you! The global smartphone userbase is expected to touch 6.1 billion by 2020 and that’s why understanding micro-moments experiences on smartphones gives an edge over competition for marketers! Google advises marketers to follow 3 essential strategies to benefit from the micro moments user’s experience, ‘every moment’ – Be there, Be useful and Be quick! One convenient way businesses can reap the benefits is by opting for a CIM solution that will not just provide easy access and authentication for customers keeping a track of their digital identities to provide for valuable customer insights on the user.
    Sophia Briggs

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