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Make your website memorable with subtle, moving images

Without having to know anything about technology, you can make your website stand out with some imagery that is modern and animated – no clip art graphics allowed.

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Standing out in a crowd

Do you remember opening any website in 1997 and seeing obnoxious animated gifs on the sidebar with dancing clip art stick figures, or poorly animated spinning graphics in elementary colors? They’re the reason so many cringe at the idea of any animated gifs, which are images that play in a continuous loop without having to hit a play button.

They’ve come a long way and are now being used in advertising in a more beautiful, subtle way in the form of high quality photographic images combined to create subtle, moving images that catch the eye when you visit a site (called a “cinemagraph”), but they are no longer designed to overwhelm and look like an annoying car auction with police lights flashing, rather slight movements as illustrations or as a gorgeous attention grabber.

We’ve shared with you two free and simple methods to create your own animated gifs without having to use Photoshop or a professional photographer, and we’ve highlighted Cinemagr.am, an iPhone app that creates stunning cinemagraphs right on your smartphone that can be used on your website or blog.

We wrote this spring, “Imagine using a cinemagr.am photo on your blog or website with a very subtle picture of water moving in a pool or trees in the breeze for a real estate listing, or perhaps a customer playing with her hair in your bookstore. Without being obnoxious like animated GIFs, cinemagraphs can capture attention in an extremely beautiful way. While sites like Pinterest and Facebook do not support animation in any image, your website does and it is a simple (and more importantly), new way to stand out. Subtle beauty is so in this year!”

Below are some images created with the cinemagr.am app to give you an idea of how subtle, moving images are already being used:

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Inspiration gallery

The fashion world has taken to animated images to illustrate makeup methods, or to highlight movement in new designs on the catwalk, but there are fantastic business uses as well. Below are some blogs that use animated images and cinemagraphs to showcase the beauty of their craft or to simply capture the eye (and it works):

SpoonForkBacon.com is one of our favorite sites that actively implements animated images, which makes almost everything a trillion times more appealing (true story):

  1. Apple thyme cake
  2. Butternut squash pie
  3. Gin tonics
  4. Book giveaway
  5. Black pepper scones

From Me To You is known as a pioneer in the cinemagraph world, having started the trend of extremely high quality moving images, setting the standard for the fashion industry:

  1. Young love
  2. He loves me, he loves me not
  3. Riding in cars with boys
  4. Perfect time of year
  5. Kiss me in Paris

TodayAndTomorrow.net has used animated gifs on their blog for over a year, making their content stand out:

  1. Perpentual energy wasting machine
  2. iPhone oil paintings
  3. Asobi
  4. Abstract images
  5. Moving vase

Barbarian Group has used animated images to illustrate their team in a unique way and has peppered animation in other blog posts as well:

  1. The Barbarian Bunch
  2. Department of Transportation

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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5 Comments

5 Comments

  1. AgentGenius

    December 3, 2012 at 12:41 pm

    OOH! Let us know if/when you actually use it for your blog! We’d love to see some simple cinemagraphs in real estate – a moving tree, a flapping flag, etc. 🙂

  2. AgentGenius

    December 6, 2012 at 1:15 pm

    did you do it through the app? (I know it’s a dumb question, but we have to start somewhere) 🙂

  3. Michelle Silverman

    December 8, 2012 at 11:46 am

    I figure it out! The picture must be taken with the app! It’s very cool!

  4. Pingback: Cinemagraphs will be a new Facebook ad format option: yay or nay? - AGBeat

  5. Pingback: Giffiti adds animated gifs to your pics so you can rule social media - The American Genius

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Business Marketing

Bite-sized retail: Macy’s plans to move out of malls

(BUSINESS MARKETING) While Macy’s shares have recently climbed, the department store chain is making a change in regards to big retail shopping malls.

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Macy's retail storefront, which may look different as they scale to smaller stores.

I was recently listening to a podcast on Barstool Sports, and was surprised to hear that their presenting sponsor was Macy’s. This struck me as odd considering the demographic for the show is women in their twenties to thirties, and Macy’s typically doesn’t cater to that crowd. Furthermore, department retail stores are becoming a bit antiquated as is.

The sponsorship made more sense once I learned that Macy’s is restructuring their operation, and now allowing their brand to go the way of the ghost. They feel that while malls will remain in operation, only the best (AKA the malls with the most foot traffic) will stand the test of changes in the shopping experience.

As we’ve seen a gigantic rise this year in online shopping, stores like Macy’s and JC Penney are working hard to keep themselves afloat. There is so much changing in brick and mortar retail that major shifts need to be made.

So, what is Macy’s proposing to do?

The upscale department store chain is going to be testing smaller stores in locations outside of major shopping malls. Bloomingdale’s stores will be doing the same. “We continue to believe that the best malls in the country will thrive,” CEO Jeff Gennette told CNBC analysts. “However, we also know that Macy’s and Bloomingdale’s have high potential [off]-mall and in smaller formats.”

While the pandemic assuredly plays a role in this, the need for change came even before the hit in March. Macy’s had announced in February their plans to close 125 stores in the next three years. This is in conjunction with Macy’s expansion of Macy’s Backstage, which offers more affordable options.

Gennette also stated that while those original plans are still in place, Macy’s has been closely monitoring the competition in the event that they need to adjust the store closure timeline. At the end of the second quarter, Macy’s had 771 stores, including Bloomingdale’s and Bluemercury.

Last week, Macy’s shares climbed 3 percent, after the retailer reported a more narrow loss than originally expected, along with stronger sales due to an uptick in their online business. So they’re already doing well in that regard. But will smaller stores be the change they need to survive?

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Business Marketing

Why you must nix MLM experience from your resume

(BUSINESS MARKETING) MLMs prey on people without much choice, but once you try to switch to something more stable, don’t use the MLM as experience.

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Discussing including MLM experience on a resume.

MLM experience… Is it worth keeping on your resume?

Are you or someone you know looking for a job after a stint in an MLM? Well, first off, congratulations for pursuing a real job that will provide a steady salary! But I also know that transition can be hard. The job market is already tight and if you don’t have much other work experience on your resume, is it worth trying to leverage your MLM experience?

The short answer? Heck no.

As Ask the Manager puts it, there’s a “strong stigma against [MLMs],” meaning your work experience might very well put a bad taste in the mouth of anyone looking through resumes. And looking past the sketchy products many offer, when nearly half of people in MLMs lose money and another quarter barely break even, it sure doesn’t paint you in a good light to be involved.

(Not to mention, many who do turn a profit only do so by recruiting more people, not actually by selling many products.)

“But I wouldn’t say I worked for an MLM,” you or your friend might say, “I was a small business owner!”

It’s a common selling point for MLMs, that often throw around pseudo-feminist feel good slang like “Boss Babe” or a “Momtrepreneur,” to tell women joining that they’re now business women! Except, as you might have guessed, that’s not actually the case, unless by “Boss Babe” you mean “Babe Who Goes Bankrupt or Tries to Bankrupt Her Friends.”

A more accurate title for the job you did at an MLM would be Sales Rep, because you have no stake in the creation of the product, or setting the prices, or any of the myriad of tasks that a real entrepreneur has to face.

Okay, that doesn’t sound nearly as impressive as “small business owner.” And I know it’s tempting to talk up your experience on a resume, but that can fall apart pretty quickly if you can’t actually speak to actual entrepreneur experience. It makes you look like you don’t know what you’re talking about…which is also not a good look for the job hunt.

That said… Depending on your situation, it might be difficult to leave any potential work experience off your resume. I get it. MLMs often target people who don’t have options for other work opportunities – and it’s possible you’re one of the unlucky ones who doesn’t have much else to put on paper.

In this case, you’ll want to do it carefully. Use the sales representative title (or something similar) and, if you’re like the roughly 50% of people who lose money from MLMs, highlight your soft skills. Did you do cold calls? Tailor events to the people who would be attending? Get creative, just make sure to do it within reason.

It’s not ideal to use your MLM experience on a resume, but sometimes desperate times call for desperate measures. Still, congratulations to you, or anyone you know, who has decided to pursue something that will actually help pay the bills.

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Business Marketing

This smart card manages employee spending with ease

(BUSINESS MARKETING) Clever credit cards make it easier for companies to set spending policies and help alleviate expense problems for both them and their employees.

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Spendesk showing off its company credit cards.

Company credit cards are a wonderful solution to managing business expenses. They work almost exactly like debit cards, which we all know how to use, am I right? It is the twenty-first century after all. Simply swipe, dip, or tap, and a transaction is complete.

However, keeping up with invoices and receipts is a nightmare. I know I’ve had my fair share of hunting down wrinkled pieces of paper after organizing work events. Filling out endless expense reports is tedious. Plus, the back and forth communication with the finance team to justify purchases can cause a headache on both ends.

Company credit cards make it easier for companies to keep track of who’s spending money and how much. However, they aren’t able to see final numbers until expense reports are submitted. This makes monitoring spending a challenge. Also, reviewing all the paperwork to reimburse employees is time-consuming.

But Spendesk is here to combat those downsides! This all-in-one corporate expense and spend management service provides a promising alternative to internal management. The French startup “combines spend approvals, company cards, and automated accounting into one refreshingly easy spend management solution.”

Their clever company cards are what companies and employees have all been waiting for! With increasing remote workforces, this new form of payment comes at just the right moment to help companies simplify their expenditures.

These smart cards remove limitations regular company cards have today. Spendesk’s employee debit cards offer companies options to monitor budgets, customize settings, and set specific authorizations. For instance, companies can set predefined budgets and spending category limitations on flights, hotels, restaurants, etc. Then they don’t have to worry about an employee taking advantage of their card by booking a first-class flight or eating at a high-end steakhouse.

All transactions are tracked in real time so finance and accounting can see purchases right as they happen. Increasing visibility is important, especially when your employee is working remotely.

And for employees, this new form of payment is more convenient and easier on the pocket. “These are smart employee company cards with built-in spending policies. Employees can pay for business expenses when they need to without ever having to spend their own money,” the company demonstrated in a company video.

Not having to dip into your checking account is a plus in my book! And for remote employees who just need to make a single purchase, Spendesk has single-use virtual debit cards, too.

Now, that’s a smart card!

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