Public Relations

Keep the Social in Social Media Marketing

Social Media is hot! If you're a regular reader of this blog, you probably are familiar with the benefits of permission based marketing and the...

It’s GO Time. Pick A Stick or Choose A Carrot.

The Stick First Place = Cadillac Eldorado.  Second Place = Steak Knives.  Third Place =You're A Dud Dude, You're Fired. The most epic "Stick Style" sales...

The Pinball Principle

In A Hair-On-Fire Hurry? Read It Twitter Style. ! Time For Details?  Read ON. ! Ever watch someone feed quarters to an electric Pin Ball Machine? Colored lights...

Are Online Graphic Designers Okay? [Dear Ginny WTH?]

“Dear Ginny, WTH?” which is like a “Dear Abby” column for real estate objections. If you have a tough client or a marketing problem,...

White Gossip, Cheerleaders and Commission Checks

White Gossip "Gossip is just news running ahead of itself in a red satin dress."  ~Liz Smith We know Black Gossip is mean spirited, pygmy minded and destructive. What about...

Stop, Don’t Throw Me Out

Most homebuyers are in the "looking stage" when they first visit our web-sites. I would guess from my experience that less than 1% are...

Are Newspapers Dead? [Dear Ginny WTH?]

“Dear Ginny, WTH?” which is like a “Dear Abby” column for real estate objections. If you have a tough client or a marketing problem,...

Friends. Faux Friends. Gougers and Moochers.

Friends Are Good Does simply saying I'm your "Friend" make me your "Friend"? Ralph Waldo Emerson said, "What you do speaks so loudly that I cannot hear...