Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Shhh, here’s a cheat sheet for making Facebook ads

(MARKETING NEWS) The quick little comprehensive cheat sheet to help you start to wrap your head around all the factors that make a Facebook Ad a success or failure.

Facebook Like Button

Tricky ads

Facebook is obviously a major marketing platform, but getting your Facebook Ads just right can be tricky. While Adwords are fairly simple to create, and look the same across different platforms and devices, Facebook Ads look very different when viewed on a PC versus a mobile device, and getting just the right combination of words and text can be challenging.

bar
Kissmetrics has offered a very comprehensive cheat sheet to help you start to wrap your head around all the factors that make a Facebook Ad a success or failure – let’s discuss.

Where will it be?

First, you must consider where the ad will appear. Ads on the desktop news feed are the most easily spotted by the user. They include a large image, a generous section for copy, and an additional text box to describe the link.

Unfortunately, these ads are competitive and expensive.

According to Smith, they are great for generating engagement and conversions, but probably not worth the price if your goal is discovery or raising brand awareness. For those goals, it’s better to create ads for mobile.

Ads on the right sidebar are cheaper and contain smaller pictures and fewer words. They are literally sidelined by the news feed, so they may no jump out at the user – unless they already recognize the brand. As such, right column ads are best for marketing to customers you already have, or at least users who already know your brand. Be sure not to use the same words and image in these smaller ads as you do for your desktop ads – the ad creator will unceremoniously cut your text and crop you picture to get them to fit.

Advertisement. Scroll to continue reading.

Choosing your image

How do you choose the best picture? According to ample market research, people respond strongly to more “authentic” rather than professional images. Facial expressions that convey emotion also perform well, as do bright colors, pictures that clearly and simply demonstrate the product, and pictures with a lot of contrast.

In fact, a study by MDG Advertising found out that customers response more to pictures with “stimulating contrast” than they do to additional text or ratings.

Lastly, make sure that you have a catchy headline, preferably one that is no longer than five or six words. Some nearly guaranteed high-performing headlines include those that explain how your product will solve a customer’s problem, links to lists of tips and tricks, and teasers that reveal a little bit of information, but that tempt the reader to click to learn more.

Check out the full cheat sheet at Kissmetrics.

#FacebookAds

Advertisement. Scroll to continue reading.

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

1 Comment

1 Comment

  1. Pingback: Brands questioning the universally blind dependency on digital advertising - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Tech News

Two powerhouse companies in the social media and delivery space team up to deliver online sold goods right to the buyer's door.

Business Marketing

Facebook announced that they are shutting down their live shopping feature in a move to focus more on Reels on October 1, however, it...

Social Media

New data indicates that influencer marketing is much more lucrative on Instagram and TikTok than Facebook - where will *your* 2023 ad spend go?

Business News

Apparently, Facebook launched a podcast program almost a year ago, but it was short-lived as Zuckerberg pulls the plug 10-months in.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.