Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Walmart, trying too hard, wants to stock your fridge for you

(BUSINESS MARKETING) In a surprising marketing twist, Walmart wants access to your home so that they can handle every detail of groceries for you.

walmart stock fridge try

So it goes

In the latest example of a pissing match between two corporate entities, Walmart is attempting to outdo Amazon’s porch-based grocery deliveries—by delivering groceries all the way into your refrigerator.

bar
Thanks, Walmart. That walk from the porch to the fridge was such a friggin’ deal-breaker.

Why on earth…

This is a fantastic example of the phrase “less is more”, as long as the “less” in the equation is “subtlety” and the “more” stands for “patently unnecessary invasion of privacy.”

The idea is that the service is for consumers who don’t have the time (or perhaps the existential drive) to find, load, and then unload their own groceries.

Walmart’s logic is surprisingly coherent.

Additionally, the system itself seems bulletproof from the outside looking in (which, if you didn’t know, is the best kind of bulletproof). Walmart is partnering with a smart lock company called August Home for the “in-fridge delivery” endeavor; employees will be able to open the lock with a one-time use code, and then the door locks behind them as they leave.

Advertisement. Scroll to continue reading.

It’s a surprisingly well-thought-out solution to what appears to be an outright ludicrous idea.

But No

Unfortunately for Walmart, having the best way to approach a ridiculous notion doesn’t make the ridiculous notion any less so.

This practice is risky at best, and entirely asinine in most contexts if we’re being realistic.

Sure, a smart lock with a one-time code keeps employees from accessing your house with a copied key or a known key code, but that doesn’t change the fact that there are strangers inside of your house while you aren’t there.

Even if you had the most comprehensive security camera setup imaginable (August Home provides minimal camera coverage), would you feel entirely comfortable with that?

To further the point, is your time-crunch so debilitatingly massive that you would rather chance having random people putting food in your fridge than just pick up the groceries yourself?

Advertisement. Scroll to continue reading.

Missed Point

In an effort to compete with Amazon’s delivery feature, Walmart clearly decided to play a literal game of “who can objectively do more”—and in doing so, they failed to realize that this is just too much.

That being said, the service is currently being tested in Silicon Valley on a small basis. If it turns out that people do value not shopping over basic privacy, Walmart’s “in-fridge delivery” will potentially roll out on a larger scale.

#WalmartInvasion

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

Robots and AI are on the rise, and workers on are edge about their career future, especially at companies like Amazon.

Business News

Amazon is no stranger to antitrust violations, especially in the state of CA, now for limiting sellers and driving up prices.

Business News

After losing a number of employees in a specific NJ warehouse, Amazon adds AC and fans, but denies claims of deplorable work conditions.

Tech News

With the rise in popularity of TikTok and short-form video content, Amazon is the next company to innovate its own video-heavy feature.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.