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We’re All the Stars of Our Own Movies

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Photo by Laura Bailey


People All Love Their Own Choices

People write a lot about what they think when they blog. And in either the positions that are taken in the posting, or the responses to the post, the passion of the writer’s positions are evident. But passion by itself doesn’t make a position tenable. My Brand is the best. Your Brand is the worst. I love a National Brand. I don’t like National Brands. Big is better. Small is better. I generate all of my own leads. My company generates all of the leads. I do make money from referrals. I don’t make money from referrals. Anyone who doesn’t blog will be extinct in (blank) years. Everyone should blog. All of them are arguments that should be quantified in order to have some validity.

I’m OK With Opinion

Opinions are great. They’re like nostrils, everyone has at least one, most people have at least two. And that’s fine. Your opinion is as important as anyone else’s , more valid then those with less experience, less valid then those with more experience. But they are opinions, one person’s perception of a particular issue in a wide universe.

We live in a place where the free expression of opinions is encouraged. Just don’t try to impose your opinions on me. If you want me to buy into your point of view Convince me!

Doubt Can Be a Good Thing

I like the way my business is structured better then any other structure. I like the size, the brand, the technology, the locations, the culture, and the people. Because these are my choices, I believe they are best for me. I see other people’s choices and they don’t make sense to me, but if they did, they would be my choice, and I would think that it was the best thing in the world. Even so, we constantly work on the business to make it better, because I believe that you cannot achieve perfection, you can only strive for it (with the exception of my wife, who is indeed perfection) But its a mistake to think that our choices are the only choices. Nor is it good to believe that other choices are wrong because they are not our choices. Doubt everything so you question everything and can measure it again and again so you can try to make things better.

Vanilla is not better then chocolate, its different. I am a chocoholic (not recovering, but in an active addiction thank you) and I am married to a wonderful woman who hates chocolate. We are proof that a mixed marriage can work, and that differing points of view don’t have to be right or wrong sometimes, they can be different.

We are all the stars of our own movies. But I think we do better if we remember that there is much to be learned from the successes of others who have made different choices.

Look, my movie still isn’t over, and I don’t know where it will lead, but I do know that I choose to listen to everyone’s story, and take from their choices something I can use. I don’t assume that my path is the right path for everyone, just that it works for me. And always try to remember , that maybe, even the paths that don’t work for us have some valuable lessons for us.

Bill is an unusual blend of Old & New - The CEO Century 21 Advantage Gold (Philadelphia's Largest Century 21 company and BuzzBuilderz (a Social Media Marketing Company), He is a Ninja CEO, blending the Web 1 and 2.0 world together in a fashion that stretches the fabric of the universe. You can follow him on twitter @Billlublin or Facebook or LinkedIn.

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8 Comments

8 Comments

  1. Russell Shaw

    July 7, 2008 at 1:08 pm

    Excellent post, Bill! However, I do think everyone who doesn’t blog will be out of business in less than a year. 🙂 Here is a page that express almost the opposite of everyone has their own viewpoint: https://maddox.xmission.com/

  2. Bill Lublin

    July 7, 2008 at 1:22 pm

    Russell; That page was worth writing the whole Post! 🙂

  3. Brad Nix

    July 7, 2008 at 1:49 pm

    Bill:

    Spot on. I agree that vanilla and chocolate are different and everybody has their own preference and bias. The only problem I have is when chocolate costs me way me more than vanilla without any good reason. Assuming they are both ice cream and they are both made locally, then why the cost difference? Unless, I am just addicted to chocolate, why should I pay more for it? If there is a logical reason, (like everyone values chocolate more and the demand is higher) then I will consider paying more for it. But should I just take the chocolate salesman’s word for it or do some real investigating and thinking on my own?

    I agree with every other word you posted.

  4. Brad Nix

    July 7, 2008 at 2:08 pm

    Oh, I especially enjoyed Russell Shaw’s link – hilarious stuff there!

  5. Jennifer in Louisville

    July 7, 2008 at 2:35 pm

    Exactly my philosophy on things. What works for one person may not necessarily work for another. As an example: Cold calling works for some people. I don’t. I use other means to cultivate leads. Does that mean that cold calling isn’t effective? Nope. It just means its just not something I’m interested in doing.

    To each their own.

  6. Paula Henry

    July 7, 2008 at 3:12 pm

    Bill – I have to disagree – chocolate is better than vanilla! Like you, I am a chocoholic, who has no desire to cure my addiction 🙂

    Now about opinions – we each have our own and what works for you may not work for me; alas, as we cross paths, I will ultimately learn from you, as I will from each person I cross paths with. At least my mind is open to the possibilty.

  7. Bill Lublin

    July 8, 2008 at 1:49 am

    Brad;
    Chocolate is always worth more – just ask Paula 😉
    I agree with you we all owe it to ourselves to see if “the juice is worth the squeeze”. You and I both agree to buy anything , the value has to exceed the cost.

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Business Marketing

What entreprenuers can learn about branding from trendy startups

(BUSINESS MARKETING) What’s the secret of focused startup branding, and how can you apply it to large enterprises?

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A set of wine from Craft Hugo, showing off pleasing branding in labels.

Think of your favorite brand. Is it the product they offer or the branding that you love? Exactly – brand ethos reigns supreme, especially with those trendy, aesthetically-pleasing startups (I never thought Glossier had good makeup, but I’d be lying if I said I didn’t visit their website once or twice a month).

So let’s break it down.

Co-founder of Red Antler – a company that assists startups in creating successful branding – Emily Heyward believes in a few branding truths.

Firstly, you have to make sure not to market your brand as a single product or experience. Doing so, she says, will pigeonhole you and thus truncate your ability to expand and offer new products and services (she gives MailChimp, known almost exclusively for email marketing, as an example).

What Heyward does say to do is instead market an idea. For example, the brand Casper (one of Antler’s clients) markets itself as a sleep company instead of a mattress company. By doing this, they kept the door open to eventually offer other products, like pillows and bedding.

Heyward states that this “power of focus” is a way to survive – with countless other startups offering the same product or service, you have to position your company as offering something beyond the product. Provide a problem your customer didn’t know they had and offer an innovative solution through your product.

Ever used Slack, the app-based messenger? There were other messengers out there, so focus of Slack’s branding is that regular messaging is boring and that their app makes it more fun. And customers eat it up.

How can this logic apply to mid-to-large enterprises? How can you focus on one specific thing?

Again, placing emphasis on brand over products is essential – what is it about what you offer that makes your customers’ lives better? It’s more cerebral than material. You’re selling a better life.

Another thing to remember is that customers are intrigued by the idea of new experiences, even if the product or service being offered is itself not new. Try not to use dated language that’s colored by a customers’ preexisting feelings. Instead, find an exciting alternative – chat solutions are desperately trying move away from the word “chat”, which can bring to mind an annoying, tedious process, even though that is in fact what they offer.

Broadening the idea of focused brand ethos to a large company can be difficult. By following these tips and tricks from startups, your company can develop a successful brand ethos that extends beyond your best product or service.

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Business Marketing

Spruce up your product images with Glorify (just in time for Black Friday!)

(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.

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Glorify app lets you create beautiful designs for your products.

Glorify, the app that creates high converting, customizable product images for your business, is offering a lifetime deal for $97 this Black Friday. In just a few clicks, you can transform one of Glorify’s sleek templates into personalized, professional-looking content – and now, you don’t have to pay that monthly fee.

Whether your business is in electronics, beauty, or food & drink, Glorify offers a range of looks that will instantly bring your product images to the next level. With countless font styles and the ability to alter icon styles, shadows and other elements, you can access all the perks of having your own designer without the steep price.

In 2019, Glorify was launched – the app was soon voted #2 Product of the Day and nominated for Best Design Tool by Product Hunt. Since then, they have cultivated a 20k+ user base!

Glorify 2.0, which was launched last week, upgrades the experience. The new and improved version of the app is complete overhaul of intuitive UI improvements and extra features, such as:

  • background remover tool
  • templates based on popular product niches and themes
  • design bundles for your website/store, social media
  • annotation tool
  • upload your brand kits and organize your projects under different brands
  • 1 click brand application
  • & much more!

“But the most important aspect of Glorify 2.0, is that it comes with a UI that sets us up for future scalability for all our roadmap features”, said CEO of Glorify Omar Farook, who himself was a professional graphic designer.

Farook’s dream was to provide a low-cost design service for the smaller businesses that couldn’t otherwise afford design services. Looking through reviews of the app, it’s evident that Glorify does just that – it saves the user time and money while helping them to produce top-notch product images for their brand on their own.

Glorify is one of the many new design-based apps that make producing content a breeze for entrepreneurs, such as Canva. As someone who loves design but doesn’t have the patience for Creative Cloud, I personally love this technology. However, Glorify is unique in that it is the only product-driven design app. All you have to do is upload your photo!

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Business Marketing

This new Chipotle location will be fully digital

(BUSINESS NEWS) In the wake of the pandemic and popularity of online delivery, Chipotle is joining the jump to online-only locations, at least to test drive.

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Chipotle exterior, possibly moving to a fully digital restaurant space soon.

A lot of industries have switched to an online-only model in the wake of the pandemic. Most of them have made sense; between abundant delivery options and increased restrictions on workers, moving away from the traditional storefront paradigm isn’t exactly a radical choice. Chipotle making that same decision, however, is a plot twist of a different kind—yet that’s exactly what they’re doing with their first online store.

To be clear, the chain isn’t doing away with their existing locations; they’re just test-driving a “digital” location for the time being. That said, the move to an online platform raises interesting questions about the future of the restaurant industry—if not just Chipotle itself.

The move to an online platform actually makes a lot of sense for businesses like Chipotle. Since the classic Chipotle experience is much less centered on the “dining” aspect than it is on the customizability of food options, putting those same options online and giving folks some room to deliver both decreases Chipotle’s physical footprint and, ostensibly, opens up their services to more people.

It’s also a timely move given the sheer number of people who are sheltering in place. A hands-on burrito assembly line is not the optimal place to be in a pandemic, but there’s no denying the utilitarian appeal of Chipotle’s products. To that end, having another restaurant wherein you have the option to order a hearty meal with everything you like—which is also tailored to your dietary needs—is a crucial step for consumers.

Chipotle’s CTO, Curt Garner, says he is hoping this online alternative will offer a “frictionless” experience for diners.

As a part of that frictionless experience, consumers will be able to order in several different mediums. Chipotle’s website and their mobile app are the preferred choices, while services like GrubHub will also be available should you choose to order through a third-party. The idea is simple: To bring Chipotle to you with as little fuss as possible.

For now, Chipotle is committing to the single digital location to see how consumer demand pans out. Should the model prove successful, they plan to move forward with implementing additional digital locations nationwide.

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