Amazon Dash buttons coming to a freezer or dryer near you
In case you missed it, Amazon has introduced a new product to Prime members: the Amazon Dash button. This magic little button is intended to prevent those last minute trips to the store by allowing you to press a button when you’re running low on a product.
When you press the button, Amazon receives a signal to send you what you need, before you run out completely. While this Jetsons-esque technology is certainly cool, it speaks on a deeper level to our “instant gratification” culture.
Certainly pressing a button and getting your favorite products is awesome, but what happened waiting and actually making a trip to the store? It works by connecting the button to your home Wi-Fi network through your Amazon phone app, then allow you to select the product you want to reorder with the Dash Button.
Once connected, a single press automatically places your order. Amazon sends an order alert to your phone, so you can cancel if you change your mind. This certainly ups the e-commerce gain for other companies.
Some things to consider
Some things to consider if you’re thinking of upping your e-commerce game:
First, consider there’s not price point displayed when you re-order. Sure, you get an alert on your phone afterwards, but when you initially press the button, you do not know what you’re paying. The couponer in me shivers, but doesn’t this say something in and of itself about instant gratification: “no matter the cost, I want it now.”
Also, the novelty of the button encourages people to reorder and reorder frequently. The button is branded with a single company, meaning user of the button will become loyal to one particular business whether they like it or not. This could also pave the way for new brands to join the Dash family.
Other “buttons” could become available
With the introduction of the Dash Replenishment Service, it opens the possibility for other smart devices to become “buttons” through the available API.
This means that any smart device could instantly have an “order more” functionality. And if more devices gain this capability other companies may implement the same type of reorder abilities giving more consumers the “instant gratification” they do obviously desire.
Could novelty become mainstream reality?
While the Amazon Dash Button emerged as a novelty, it has the potential to open the doors for even greater developments. As our culture shift towards delighting in instant gratification, it becomes even more important for companies to adapt and move towards “smart” appliances having the ability to do anything, like knowing when to buy more detergent, without human involvement.
Supreme Court okays trademarking for ‘generic’ name URLs
(BUSINESS NEWS) Generic name trademarks have helped to stave off monopolies of broad products and services, but the Supreme Court just ruled that generic company names like Booking.com, can now be trademarked.
For years, The United States Patent and Trademark Office has denied rights to names termed as “generic.” This was previously used to prevent generic terms from monopolizing a section of the market. It has prevented many companies from doing that as well.
However, as we move into the 21st century we begin to see things that may not be so cut and dry. As usual life gets messy and things are far more grey than they previously have been.
Recently, the US Supreme Court ruled that website names are eligible for a change to the previous trademark rules. The website that pushed for this privilege first, Booking.com that is owned by Booking Holdings Inc., argued that they needed this ruling to stop consumers from following copycats down a rabbit hole and away from their business.
The decision, heavily weighted at 8-1, gives Booking.com, nationwide legal protection against competing companies trademarks.
A remark released later by Justice Ruth Bader Ginsburg and the Supreme Court states, “We have no cause to deny Booking.com the same benefits Congress accorded other marks qualifying as nongeneric.” An argument quoted from the decision continues as since, “‘Booking.com’ is not a generic name to consumers, it is not generic.”
This stance, taken by the majority, exemplifies a firm position on the rights of the individual companies’ abilities to identify themselves as they see fit.
The lone dissenting vote coming from Justice Stephen Breyer who argued that he fears that this decision “will lead to a proliferation of ‘generic.com’ marks, granting their owners a monopoly over a zone of useful, easy-to-remember domains.”
Honestly, if you can’t come up with your own domain that either incorporates, but doesn’t copy, or gets your point across without being too generic, you may need to hire a PR person.
This move forward from the Supreme Court opens up a lot of possibilities for people to be creative with their businesses. If generic and simple names will be the norm, then people will have to think outside the box in the future. Bring on the challenges.
New company beats Amazon with next morning delivery?
(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.
What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?
Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!
Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.
Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!
Google plans to pay publishers for content (a little too late)?
(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.
I mean…could you get any greedier Google? (Chandler Bings voice).
After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.
WHAT A LOAD OF BS.
According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!
Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.
SO WHAT THE HELL IS GOING ON?
Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?
Women-owned businesses make up 42% of all businesses – heck yeah!
Supreme Court okays trademarking for ‘generic’ name URLs
How to increase website engagement
Study finds 1,000 phrases that accidentally activate smart speakers
Idea: Color-coded face masks as the new social contract to combat COVID-19
HEROES Act could increase unemployment stimulus benefits, add return to work bonus
LinkedIn: New retargeting options expand your marketing efforts
A closer look at the HEROES act, and who stands to benefit the most
The future of quantum computing is “Azure” bright and you can try it
The Apple Watch isn’t just a way to ignore calls, it could save your life
Anti-surveillance mask – creepy, ingenious, or potentially illegal?
Amy’s Ice Cream founder on Austin’s business risks and rewards #WhyAustin
Turns out a lot of people are in between introverted and extroverted
P. Terry’s founder on the booming economy in Austin #WhyAustin
Ladies and gentlemen, the U.S. National Anthem
Our Great Partners
news neatly in your inbox
Subscribe to our mailing list for news sent straight to your email inbox.
Thank you for subscribing.
Oh boy... Something went wrong.
Opinion Editorials1 week ago
Managing bipolar disorder and what I wish my employers understood
Politics2 weeks ago
The White House pushes for $450 per week return to work bonus
Business News2 weeks ago
How well-meaning diversity and inclusion hiring practices could backfire
Business Marketing2 weeks ago
Can small businesses keep up as more big box brands offer $15/hr pay?
Tech News2 weeks ago
Data Dividend Project wants you paid for companies to use your data
Social Media1 week ago
Well established Pinterest has a new competitor, Google Keen
Business Marketing2 weeks ago
Apple doesn’t push product placement. What can you learn from them?
Opinion Editorials3 days ago
What to do when you can’t find your passion and you’re feeling lost