Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Amazon’s video shopping channel died. Amazon had a video shopping channel?

(BUSINESS NEWS) Amazon tried, and epically failed, to launch a home shopping channel. Stick with what you know, Amazon.

privacy tech quit ban passwords brand marketing indeed aloe channel co-browsing CodeBigly targeted marketing

Amazon HSN

Amazon’s attempt to bring home shopping television into the 21st century was a bust.

Oh, you didn’t know Amazon had a home shopping channel? Well, neither did very many other people.

Amazon did what?

While the live streaming online show, Style Code Live, had thousands of followers on Instagram, Facebook, and Twitter, these numbers paled in comparison to the numbers of fans that should have been drawn in by popular celebrity guests like Sarah Jessica Parker, Meghan Trainor, Nicole Richie, Kourtney Kardashian, and Kelly Osbourne.

The show began last March, and was suddenly canceled just last week on May 26.

All of the Amazon accounts associated with the show have been closed. The show had been hosted by former MTV video jockey Lyndsey Rodrigues, former Miss USA and ABC host Rachel Smith, and Ariana Grande’s less-famous brother, Frankie Grande.

While Amazon told the show’s Facebook fans that “there is more to come” the company has yet to reveal any plans indicating that they’ll revive the shopping show.

Advertisement. Scroll to continue reading.

What went wrong?

Amazon isn’t telling us much, but given that the show’s remaining YouTube channel isn’t generating much activity or engagement, it’s likely that the investment simply wasn’t worth it. Hosting a live show five days per week is costly, even before factoring in big-name hosts and fees for celebrity appearances.

Amazon was banking on a star-studded show to draw in audiences, but they never generated enough engagement to make the experiment profitable.

Perhaps television shopping isn’t particularly relevant to the Millennial generation. Celebrity influencers may be able to get the attention of Millennial customers, but they can’t convince today’s young consumers to purchase products in a way that feels unfamiliar to them.

Take notes

Meanwhile, QVC brings in about $8 billion per year.

Even if Amazon could match QVC’s success, it would still only represent a sliver of the retail giant’s multi-billion-dollar revenue.


Advertisement. Scroll to continue reading.

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

1 Comment

1 Comment

  1. Pingback: Facebook quietly shut down Lifestage. Wait, what's Lifestage? - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.




Business News

It’s been almost 2 years since the FTC nabbed Amazon for keeping $62 million dollars in driver tips, and now they are in the...

Business News

Shopping online has transitioned from typical websites to social media. With the rise of TikTok and Instagram, Amazon looks to capitalize.

Social Media

Brands left and right have been jumping off of the Twitter titanic before it fully sinks, but it looks like Apple and Amazon are...

Business News

Robots and AI are on the rise, and workers on are edge about their career future, especially at companies like Amazon.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.