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Bloomin’ brands no longer blooming, restaurants closing quickly

(BUSINESS) Several restaurants under the Bloomin’ Brands name are set to close, are you ready to be less bloomin’?

bloomin' brands

Bloomin’ Brands set to close multiple restaurants

The news has been riddled with details of several companies shutting down, laying off, or consolidating due to underperformance and lack of profit. The latest announcement among these has come from Bloomin’ Brands.

If the name doesn’t sound familiar, it might be because Bloomin’ Brands is the parent company for several other, more familiar brands such as, Outback Steakhouse, Carrabba’s Italian Grill, and Bonefish Grill.

Why are they closing so many restaurants?

The parent company stated in an investor call, they have decided to close 43 underperforming restaurants. While they have yet to announce the exact locations of these restaurants one thing is clear: more and more businesses seem to be experiencing the pain of their consumers’ disinterest in dining out.

This announcement could also be due, in part, to their fourth quarter earnings report (for 2016) which showed a loss of $4.3 million.

Losses were unfortunately shown across the board; Outback Steakhouse saw a 4.8 percent decrease; Carrabba’s decreased 2.3 percent and Bonefish Grill was down 1.9 percent.

Does the data backup their decision?

The Wall Street Journal reported, that over-saturation of the restaurant arena, plus the choice that many younger consumers are making to not eat out, have led to a rather rapid decline in restaurant expansion and profits.

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Even with the wider variety of choices at their disposal, there simply aren’t enough people dining out to sustain all the restaurants.

CEO of Bloomin’ Brands, Liz Smith, seemed to echo this sentiment, stating, “Although 2016 was a challenging year for both Bloomin’ Brands and the industry, we made real progress on our strategy to reallocate spending away from discounting toward investments to strengthen brand health, ” which seems a bit odd, given they are closing 43 stores, but there may be a reason for this.

But wait, are there bigger plans in store?

According to Pittsburgh’s WTAE, this announcement could also be in preparation for their new delivery service. [clickToTweet tweet=”Bloomin’ Brands plans to begin delivery service at approximately 115 of their restaurants this year.” quote=”Bloomin’ Brands plans to begin delivery service at approximately 115 of their restaurants this year.”] CEO Smith, also stated, “we are pleased with how our brands are performing so far in 2017, particularly at Outback where we believe our investments are beginning to gain traction.”

Hopefully, this means these restaurant will be around for a while, even if some locations may be faced with closings.


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Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

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  1. Pingback: Joe's Crab Shack is one of several restaurants about to bite the dust - The American Genius

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