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Main Street shopping is dying, retailers struggle to keep up with Amazon

(NEWS) As popularity in online shopping increases, the need for brick and mortar stores is rapidly declining.

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online shopping impulse spend

Good ol’ Main Street

Back in the day you could buy everything you needed on Main Street. Then Main Street was swapped out for malls and shopping centers and then those for Super Targets/Walmarts.

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Now Amazon (and a few others, but mostly Amazon) has come in and scooped up all of the foot traffic that used to go to those stores.

Brick and mortar break down

Brick and mortar is on the way out (honestly, it’s been on the way out) and Amazon just keeps picking up steam (at least 152 million active accounts)! Malls used to be filled with wandering teens and busy shoppers.

Who wants to go out to a store and buy something you don’t immediately need when it can be delivered to your doorstep in 48 hour’s time?

Timeliness is next to godliness

I think we all know the answer. Online is cheaper, faster, and more convenient. We don’t have to deal with parking or going to a store, only for them to not have the item we are looking to purchase.

Online, there are no crowds, no annoying sales people bugging us every five seconds when, in today’s culture, we know what we want, when we want it and how to get it, without anyone’s help.

Clicking a button or two and getting exactly what we want is the dream experience and it’s no longer a dream!

Amazon has got it goin’ on

According to a ReadyCloud.com article from February 2016, Amazon has 183 million products! What local store can say that?! With all of their goods they could stock 1290 Walmart Super Centers.

The number of monthly visitors to Amazon could fill 80 Mall of Americas or 60 Disney Lands.

And to further set themselves apart Amazon created this little thing you might have heard of, “Prime,” back in 2005 that offers two days guaranteed shipping!

A little bit of everyone is using Amazon

Nineteen percent of Millennials, 16 percent of Gen X-ers and 11 percent of Baby Boomers have a prime account and the number of Prime accounts (which comes with guaranteed two-day shipping) has increased 35 percent since 2015. Now, in 29 cities, those who have prime accounts can get items within an hour. In 1000 additional cities, Prime account holders can get same day shipping!

It’s pretty damn hard to compete with that and companies like Macy’s, JCPenny, and many others aren’t.

Several retail chains are closing storefronts left and right and while some try to salvage business by moving online, others are just dying out.

Moving past main street

As much as I like to romanticize Main Street and the role it has played in America’s history, it’s just not a sustainable concept. Just ask Wet Seal, J. Crew, Nine West, True Religion, and Payless (all of whom are on the chopping block). Macy’s has been dubbed a high credit risk this years by Moody’s which means they’re also in trouble, and Claire’s has a huge payment coming up on their $1.79B in bond debt and most doubt they’ll be able to make it, so they’re also in line for serious troubles.

The bottom line is that people want the cheapest and easiest shopping experience possible.Click To Tweet

In today’s society, easy shopping comes by a click of the mouse and a ring of the doorbell – not driving, walking, talking, searching and still maybe not finding what we are looking for. We already have zombie malls that are vacated and sometimes revitalized as schools, but most are just becoming dilapidated, abandoned lots – will this happen to brick and mortars small and large?

Whether it is Amazon or merely shopping on a company’s site instead at their store front, online is in and sadly, Main Street is out.

#ByeByeBrickAndMortar

Pam Garner is a Staff Writer for The American Genius with a bachelor's degree from the University of Texas, currently pursuing her master's degree in graphic and web design. Pam is a multi-disciplined creative who hopes to one day actually finish her book on all of her crazy adventures.

Business News

You should apply to be on a board – why and how

(BUSINESS NEWS) What do you need to think about and explore if you want to apply for a Board of Directors? Here’s a quick rundown of what, why, and when.

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board of directors

What?
What does a Board of Directors do? Investopedia explains “A board of directors (B of D) is an elected group of individuals that represent shareholders. The board is a governing body that typically meets at regular intervals to set policies for corporate management and oversight. Every public company must have a board of directors. Some private and nonprofit organizations also have a board of directors.”

Why?
It is time to have a diverse representation of thoughts, values and insights from intelligently minded people that can give you the intel you need to move forward – as they don’t have quite the same vested interests as you.

We have become the nation that works like a machine. Day in and day out we are consumed by our work (and have easy access to it with our smartphones). We do volunteer and participate in extra-curricular activities, but it’s possible that many of us have never understood or considered joining a Board of Directors. There’s a new wave of Gen Xers and Millennials that have plenty of years of life and work experience + insights that this might be the time to resurrect (or invigorate) interest.

Harvard Business Review shared a great article about identifying the FIVE key areas you would want to consider growing your knowledge if you want to join a board:

1. Financial – You need to be able to speak in numbers.
2. Strategic – You want to be able to speak to how to be strategic even if you know the numbers.
3. Relational – This is where communication is key – understanding what you want to share with others and what they are sharing with you. This is very different than being on the Operational side of things.
4. Role – You must be able to be clear and add value in your time allotted – and know where you especially add value from your skills, experiences and strengths.
5. Cultural – You must contribute the feeling that Executives can come forward to seek advice even if things aren’t going well and create that culture of collaboration.

As Charlotte Valeur, a Danish-born former investment banker who has chaired three international companies and now leads the UK’s Institute of Directors, says, “We need to help new participants from under-represented groups to develop the confidence of working on boards and to come to know that” – while boardroom capital does take effort to build – “this is not rocket science.

When?
NOW! The time is now for all of us to get involved in helping to create a brighter future for organizations and businesses that we care about (including if they are our own business – you may want to create a Board of Directors).

The Harvard Business Review gave great explanations of the need to diversify those that have been on the Boards to continue to strive to better represent our population as a whole. Are you ready to take on this challenge? We need you.

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Business News

Everyone should have an interview escape plan

(BUSINESS NEWS) A job interview should be a place to ask about qualifications but sometimes things can go south – here’s how to escape when they do.

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interview from hell

“So, why did you move from Utah to Austin?” the interviewer asked over the phone.

The question felt a little out of place in the job interview, but I gave my standard answer about wanting a fresh scene. I’d just graduated college and was looking to break into the Austin market. But the interviewer wasn’t done.

“But why Austin?” he insisted, “There can’t be that many Mormons here.”

My stomach curled. This was a job interview – I’d expected to discuss my qualifications for the position and express my interest in the company. Instead, I began to answer more and more invasive questions about my personal life and religion. The whole ordeal left me very uncomfortable, but because I was young and desperate, I put up with it. In fact, I even went back for a second interview!

At the time, I thought I had to put up with that sort of treatment. Only recently have I realized that the interview was extremely unprofessional and it wasn’t something I should have felt obligated to endure.

And I’m not the only one with a bad interview story. Slate ran an article sharing others’ terrible experiences, which ranged from having their purse inspected to being trapped in a 45 minute presentation! No doubt, this is just the tip of the iceberg when it comes to mistreatment by potential employers.

So, why do we put up with it?

Well, sometimes people just don’t know better. Maybe, like I was, they’re young or inexperienced. In these cases, these sorts of situations seem like they could just be the norm. There’s also the obvious power dynamic: you might need a job, but the potential employers probably don’t need you.

While there might be times you have to grit your teeth and bear it, it’s also worth remembering that a bad interview scenario often means bad working conditions later on down the line. After all, if your employers don’t respect you during the interview stage, it’s likely the disrespect will continue when you’re hired.

Once you’ve identified an interview is bad news, though, how do you walk out? Politely. As tempting as it is to make a scene, you probably don’t want to go burning bridges. Instead, excuse yourself by thanking your interviewers, wishing them well and asserting that you have realized the business wouldn’t be a good fit.

Your time, as well as your comfort, are important! If your gut is telling you something is wrong, it probably is. It isn’t easy, but if a job interview is crossing the line, you’re well within your rights to leave. Better to cut your losses early.

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Business News

Australia vs Facebook: A conflict of news distribution

(BUSINESS NEWS) Following a contentious battle for news aggregation, Australia works to find agreement with Facebook.

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News open on laptop, which Australia argues Facebook is taking away from.

Australia has been locked in a legal war against technology giants Google and Facebook with regard to how news content can be consumed by either entity’s platforms.

At its core, the law states that news content being posted on social media is – in effect – stealing away the ability for news outlets to monetize their delivery and aggregate systems. A news organization may see their content shared on Facebook, which means users no longer have to visit their site to access that information. This harms the ability for news production companies – especially smaller ones – from being able to maintain revenue and profit, while also giving power to corporations such as Facebook by allowing them to capitalize on their substantial infrastructure.

This is a complex subject that can be viewed from a number of angles, but it essentially asks the question of who should be in control of information on a potentially global scale, and how the ability to share such data should be handled when it passes through a variety of mediums and avenues. Put shortly: Australia thinks royalties should be paid to those who supply the news.

Australia has maintained that under the proposed laws, corporations must reach content distribution deals in order to allow news to be spread through – as one example – posts on Facebook. In retaliation, Facebook completely removed the ability for users to post news articles and stories. This in turn led to a proliferation of false and misleading information to fill the void, magnifying the considerable confusion that Australian citizens were confronted with once the change had been made.

“In just a few days, we saw the damage that taking news out can cause,” said Sree Sreenivasan, a professor at the Stony Brook School of Communication and Journalism. “Misinformation and disinformation, already a problem on the platform, rushed to fill the vacuum.”

Facebook’s stance is that it provides value to the publishers because shared news content will drive users to their sites, thereby allowing them to provide advertising and thus leading to revenue.

Australia has been working on this bill since last year, and has said that it is meant to equalize the potential imbalance of content and who can display and benefit from it. This is meant to try and create conditions between publishers and the large technology platforms so that there is a clearer understanding of how payment should be done in exchange for news and information.

Google was initially defiant (threatening to go as far as to shut off their service entirely), but began to make deals recently in order to restore its own access. Facebook has been the strongest holdout, and has shown that it can leverage its considerable audience and reach to force a more amenable deal. Australia has since provided some amendments to give Facebook time to seek similar deals obtained by Google.

One large portion of the law is that Australia is reserving the right to allow final arbitration, which it says would allow a mediator to set prices if no deal could be reached. This might be considered the strongest piece of the law, as it means that Facebook cannot freely exercise its considerable weight with impunity. Facebook’s position is that this allows government interference between private companies.

In the last week – with the new agreements on the table – it’s difficult to say who blinked first. There is also the question of how this might have a ripple effect through the tech industry and between governments who might try to follow suit.

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