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What are Starbucks military family stores?

(BUSINESS NEWS) Forget unicorn frappuccinos, Starbucks has just launched something even better.

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Starbucks in the news

If you’ve been online this week reading news or social media, you’ve likely come across legions of posts about Starbucks. While that unicorn frappuccino did look enticing, the latest, coolest, Starbucks news has nothing to do with their brightly colored beverages.

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Instead, it announces the launch of Starbucks’ “military family stores.”

Starbucks newest launch

“Military Family Stores” are staffed primarily by veterans and military spouses as part of Starbucks effort to employ service member and their families nationwide.

So far, 37 of these stores have been launched.

Located near military bases, all of these stores offer the same thing: a warm atmosphere, thick with familiar military feelings (like Starbucks mugs with the logo “Proudly serving those who’ve served”), and support for military groups such as Blue Star Families, Team Red White and Blue, and Tragedy Assistant Programs for Survivors. Many of these stores also offer “Military Mondays;” a collaboration between local veteran service organizations and Starbucks that offers pro bono legal support and other veteran and military spouse services at the company’s stores.

Starbucks stated in their recent press release that they plan to dedicate 100 more military stores across the U.S. over the next five years.

These stores focus on, “helping to create a culture of understanding between military and non-military customers – an important step toward ensuring service men and women experience smooth transitions back into the civilian world.”

Why it matters

More than 453,000 veterans were unemployed in 2016, according to the Bureau of Labor Statistics, many of these veterans are also homeless. Can you imagine serving your country, being discharged, and then having nowhere to go because you have no family, no paycheck, and no idea what you might like to do with the rest of your life?

If your life has been focused on your service and training, deciding what the next step should be can be scary.

While VA hospitals and counseling centers are available to veterans, they are often overcrowded, underfunded, and unable to keep up with the many veterans who need quality care.

A sense of community

Veterans and their families need a place to go for support and comradery. For many veterans, once their service is over, they feel lost because they no longer have that familiar connection to those who have similar experiences and backgrounds. Oftentimes, this can lead to isolation, depression, and the worsening of service and battle-related illnesses and conditions. Starbucks has long been hailed as a favorite hangout for students and businesspeople, so it seems like a logical step for Starbucks to be a preferred spot for veterans to come and connect.

Starbucks is making their “Military Family Stores” about more than just connecting, however.

The company committed to hiring 25,000 veteran and military spouses by 2025 and this seems to be a large stepping stone towards that goal. John Kelly, a Starbucks senior vice president stated to Fox News, “service members and military spouses are the best example of engaged citizens. Long after leaving active duty, they continue to vote, volunteer, and serve their communities at a high rate, serving as the best examples of citizenships. We are honored to serve as a place where these American heroes can continue to impact their community in a positive way.”

Giving back

My favorite part of Starbucks’ new program is the “Adopt a Military Unit” program. Stores participating in this program sponsor military units and send care packages to active duty military while they are deployed. There are so many soldiers that do not have someone to send them packages while they are deployed. Kudos to Starbucks for taking these steps to help provide for our service men and women, not only physically with jobs and care packages, but also with mental and emotional support by giving them a renewed sense of belonging and an outlet to express their experiences with people who will know all too well what they’ve been through – support is one of the best things you can offer anyone, especially someone who’s served.

While this certainly isn’t a magical fix for the struggles many veterans face, it is nice to see such a large corporation making an effort to take care of our veterans who are so frequently forgotten.Click To Tweet

If you or a veteran you know is struggling, please contact the Veteran’s Crisis Line at 1-800-273-8255. You can also chat online to a counselor or send a confidential text message to 838255.

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Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Business News

Why a well-crafted rejection email can save your brand, and your time

(BUSINESS NEWS) Job hunting is exhausting on both sides, and rejection sucks, but crafting a genuine, helpful rejection email can help ease the process for everyone.

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Woman sitting at computer with fingers steepled, awaiting a rejection email or any response from HR at all.

Nobody likes to hear “no” for an answer when applying for jobs. But even fewer people like to be left in the dark, wondering what happened.

On the employer side, taking on a new hire is a time-consuming process. And like a box of chocolates, you never know what you’re going to get when you put out ads for a position. So once you find the right person for the role, it’s tempting to move along without further ado.

Benn Rosales, the CEO and co-founder of American Genius, offers an example of why that is a very bad call.

Imagine a hypothetical candidate for a job opening at Coca Cola – someone who’s particularly interested in the job, because they grew up as a big Coke fan. If they get no response to their application at all, despite being qualified and sending follow-up emails, their personal opinion of the brand is sure to sour.

“Do you know how much effort and dollars advertising and marketing spent to make [them] a fan over all of those years, and this is how it ends?” Rosales explains. This person has come away from their experience thinking “Bleep you, I’ll have tea.”

To avoid this issue, crafting a warm and helpful rejection email is the perfect place to start. If you need inspiration, the hiring consultants at Dover recently compiled a list of 36 top-quality rejection emails, taken from companies that know how to say “no” gracefully: Apple, Facebook, Google, NPR, and more.

Here’s a few takeaways from that list to keep in mind when constructing a rejection email of your own…

Include details about their resume to show they were duly considered. This shows candidates that their time, interests, and experience are all valued, particularly with candidates who came close to making the cut or have a lot of future promise.

Keep their information on file, and let them know this rejection only means “not right now.” That way, next time you need to make a hire, you will have a handy list of people to call who you know have an interest in working for you and relevant skills.

Provide some feedback, such as common reasons why applicants may not succeed in your particular application process.

And be nice! A lack of courtesy can ruin a person’s impression of your brand, whether they are a customer or not. Keep in mind, that impression can be blasted on social media as well. If your rejections are alienating, you’re sabotaging your business.

Any good business owner knows how much the details matter.

Incorporating an empathetic rejection process is an often-overlooked opportunity to humanize your business and build a positive relationship with your community, particularly when impersonal online applications have become the norm.

And if nothing else, this simple courtesy will prevent your inbox from filling up with circle-backs and follow-up emails once you’ve made your decision.

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Business News

Are Gen Z more fickle in their shopping, or do brands just need to keep up?

(BUSINESS NEWS) As the world keep changing, brands and businesses have to change along with it. Some say Gen Z is fickle, but others say it is the nature of change.

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Gen Z woman shopping outside on a laptop.

We all know that if you stop adapting to the world around you, you’re going to be left behind. A recently published article decided to point out that the “fickle” Gen Z generation are liable to leave a poor digitally run site and never return. Now of course we’ve got some statistics here… They did do some kind of due diligence.

This generation, whose life has been online from almost day one, puts high stakes on their experiences online. It is how they interact with the world. It’s keyed into their self-worth and their livelihoods, for some. You want to sell online, get your shit together.

They have little to no tolerance for anything untoward. 80% of Gen Zers reported that they are willing to try new brands since the pandemic. Brand loyalty, based on in-person interaction, is almost a thing of the past. When brands are moved from around the world at the touch of your fingertips there’s nothing to stop you. If a company screws up an order, or doesn’t get back to you? Why should you stick with them? When it comes to these issues, 38% of Gen Zers say they only give a brand 1 second chance to fix things. Three-quarters of the surveyed responded saying that they’ll gladly find another retailer if the store is just out of stock.

This study goes even further though and discusses not just those interactions but also the platforms themselves. If a website isn’t easy to navigate, why should I use it? Why should I spend my time when I can flit to another and get exactly what I need instead of getting frustrated? There isn’t a single company in the world that shouldn’t take their webpage development seriously. It’s the new face of their company and brand. How they show that face is what will determine if they are a Rembrandt or a toddlers noodle art.

The new age of online shopping has been blasted into the atmosphere by the pandemic. Online shopping has boosted far and above expected numbers for obvious reasons. When the majority of your populace is told to stay home. What else are they going to do? Brands that have been around for decades have gone out of business because they didn’t change to an online format either. Keep moving forward.

Now as a side note here, as someone who falls only just outside the Gen Z zone the articles description of fickle is pompous. The stories I’ve heard of baby boomers getting waiters fired, or boycotting stores because of a certain shopkeeper are just as fickle and pointed. Nothing has changed in the people, just how they interact with the world. Trying to single out a single generation based on how the world has changed is a shallow view of the world.

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Business News

Chasing Clubhouse success? How the audio chat room trend affects products

(BUSINESS NEWS) It is inevitable that when a new successful trend comes along, other companies will try to make lightning strike twice. Will the audio chat room catch on?

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Smiling woman seated in dark room illuminated by lamp and phone light, participating in audio chat room.

Businesses are always about the hot new thing. People are the always looking for the easiest dollar with the least amount of effort these days. It tends to lead to products that are shoddy and horribly maintained with the least amount of flexibility in pleasing their customers. However, you also have to look at the customer base for this as well. You follow where the money is because that’s where its being spent. It’s like a merry-go-round, constantly chasing the next thing. And the latest of these is the audio chat room.

During the pandemic the entire world saw an eruption of social audio investments. Silicon Valley has gone crazy with this new endeavor. On the 18th of April this year, Clubhouse said it closed on some new funding, which was valued at $4 billion for a live audio app. This thing is still in beta without a single penny of revenue!

The list of other companies who have pursued new audio suites (either through purchase or creation) include:

  • Facebook
  • Spotify
  • Twitter
  • Discord
  • Apple

This whole new audio fad is still in its infancy. These social media and tech giants are all jumping headlong into it with who knows how much forethought. A number of them have their own issues to deal with, but they’ve put things aside to try and grab these audio chat room coattails that are running by. It’s a mix of feelings about the situation honestly. They are trying to survive and keep their customers.

If a competitor creates this new capability and they stay stagnant then they lose customers. If they do this however without dealing with their current issues then they could also lose people. It’s an interesting catch 22 for people out there. Which group do you fall in? Are you antsy for a new toy or are you waiting for one of these lovely sites to fix a problem? It’s another day in capitalism.

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