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What are Starbucks military family stores?

(BUSINESS NEWS) Forget unicorn frappuccinos, Starbucks has just launched something even better.

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Starbucks in the news

If you’ve been online this week reading news or social media, you’ve likely come across legions of posts about Starbucks. While that unicorn frappuccino did look enticing, the latest, coolest, Starbucks news has nothing to do with their brightly colored beverages.

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Instead, it announces the launch of Starbucks’ “military family stores.”

Starbucks newest launch

“Military Family Stores” are staffed primarily by veterans and military spouses as part of Starbucks effort to employ service member and their families nationwide.

So far, 37 of these stores have been launched.

Located near military bases, all of these stores offer the same thing: a warm atmosphere, thick with familiar military feelings (like Starbucks mugs with the logo “Proudly serving those who’ve served”), and support for military groups such as Blue Star Families, Team Red White and Blue, and Tragedy Assistant Programs for Survivors. Many of these stores also offer “Military Mondays;” a collaboration between local veteran service organizations and Starbucks that offers pro bono legal support and other veteran and military spouse services at the company’s stores.

Starbucks stated in their recent press release that they plan to dedicate 100 more military stores across the U.S. over the next five years.

These stores focus on, “helping to create a culture of understanding between military and non-military customers – an important step toward ensuring service men and women experience smooth transitions back into the civilian world.”

Why it matters

More than 453,000 veterans were unemployed in 2016, according to the Bureau of Labor Statistics, many of these veterans are also homeless. Can you imagine serving your country, being discharged, and then having nowhere to go because you have no family, no paycheck, and no idea what you might like to do with the rest of your life?

If your life has been focused on your service and training, deciding what the next step should be can be scary.

While VA hospitals and counseling centers are available to veterans, they are often overcrowded, underfunded, and unable to keep up with the many veterans who need quality care.

A sense of community

Veterans and their families need a place to go for support and comradery. For many veterans, once their service is over, they feel lost because they no longer have that familiar connection to those who have similar experiences and backgrounds. Oftentimes, this can lead to isolation, depression, and the worsening of service and battle-related illnesses and conditions. Starbucks has long been hailed as a favorite hangout for students and businesspeople, so it seems like a logical step for Starbucks to be a preferred spot for veterans to come and connect.

Starbucks is making their “Military Family Stores” about more than just connecting, however.

The company committed to hiring 25,000 veteran and military spouses by 2025 and this seems to be a large stepping stone towards that goal. John Kelly, a Starbucks senior vice president stated to Fox News, “service members and military spouses are the best example of engaged citizens. Long after leaving active duty, they continue to vote, volunteer, and serve their communities at a high rate, serving as the best examples of citizenships. We are honored to serve as a place where these American heroes can continue to impact their community in a positive way.”

Giving back

My favorite part of Starbucks’ new program is the “Adopt a Military Unit” program. Stores participating in this program sponsor military units and send care packages to active duty military while they are deployed. There are so many soldiers that do not have someone to send them packages while they are deployed. Kudos to Starbucks for taking these steps to help provide for our service men and women, not only physically with jobs and care packages, but also with mental and emotional support by giving them a renewed sense of belonging and an outlet to express their experiences with people who will know all too well what they’ve been through – support is one of the best things you can offer anyone, especially someone who’s served.

While this certainly isn’t a magical fix for the struggles many veterans face, it is nice to see such a large corporation making an effort to take care of our veterans who are so frequently forgotten.Click To Tweet

If you or a veteran you know is struggling, please contact the Veteran’s Crisis Line at 1-800-273-8255. You can also chat online to a counselor or send a confidential text message to 838255.

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Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Business News

Is insecurity the root of overworking in today’s workforce?

(CAREER) Why are professionals who “made it” in their field still chronically overworked? Why are people still glorifying a lack of sleep in the name of the hustle?!

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So you got that job you wanted after prepping for months, and everything seems cool and good… but you’re working way more hours than scheduled. Skipping lunch, coming in early and staying late, and picking up any project that comes your way. You’re overworked.

Getting the job was supposed to be a mark of success in itself, but now, work is your life and everyone is wondering how you can be working so much if you’re already successful.

In an article for Harvard Business Review, Laura Empson delves into what drives employees to overwork themselves. Empson is a professor of Management of Professional Service firms at the University of London, and has spend the last 25 years researching business practices.

Her recently published book Leading Professionals: Power, Politics and Prima Donnas, focuses on business organizational theory and behavior, based on 500 interviews with senior professionals in the world’s largest organizations.

Over the course of her research, Empson encountered numerous reports of people in white-collar positions pushing themselves to work exhausting hours. Decades ago, those with white-collar jobs in law firms, accountancy firms, and management consultancies worked towards senior management positions to gain partnership.

Once partnership was reached, all the hard work paid off in the form of autonomy and flexibility with scheduling and projects. Now, even entry-level employees are working overextended hours.

An HR director interviewed by Empson noted, “The rest of the firm sees the senior people working these hours and emulates them.” There’s a drive to mirror upper management, even at the cost of health.

Empson’s research indicates insecurity is the root of this behavior. Insecurity about when work is really done, how management will perceive employees, and what counts as hard work. Intangible knowledge work provokes insecurity since there’s rarely ever a way to tell when this work is complete.

Colleagues turn into competitors, and suddenly working outside of your regular hours becomes seen as normal if you want to keep up with the competition. You want to stand out from the crowd, so staying late a few days a week starts to feel normal.

This can turn into a slippery slope, and when being overworked feels like the norm, you may not notice taking on even more extra hours and responsibilities to feel like you’re contributing efficiently to the company.

During her research, Empson found that some recruiters admitted to hiring “insecure overachievers” for their firms.

Insecure overachievers are incredibly ambitious and motivated, but driven by feelings of inadequacy. Financial insecurity and disproportionately tying self-worth to productivity are just a few contributing factors to their self-doubt.

As a result, these kind of people are amazingly self-disciplined, and likely to pursue elite positions with professional organizations. Fear of being exposed as inadequate drives insecure employees to work long hours to prove themselves

Even upper level management is subject to this same insecurity.

Organizational pressures can make even the most established leader overwork themselves.

Empson notes, “Working hard can be rewarding and exhilarating. But consider how you are living. Recognize when you are driving yourself and your staff too hard, and learn how to help yourself and your colleagues to step back from the brink.“

Analyze your organization’s conscious and unconscious messaging about achievement, and make sure you’re setting and enforcing realistic expectations for your team.

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Business News

The most common buzzwords (still) used in job descriptions

(BUSINESS) Employers are trying their best to attract really high quality talent, but the buzzwords that continue to plague the process are lame, annoying, and often insulting.

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It’s that time of year again. Year-in-review lists abound and Indeed.com is no exception. The website for employers and potential employees has taken a look back at the year in job descriptions and released its list of the weirdest job titles used in online listings.

They found the usual suspects — yes, sadly rockstar and hero still make the cut — but a few other keywords skyrocketed up the charts in 2018.

Indeed recognized seven top-performing buzzwords in its research: genius, guru, hero, ninja, superhero, rockstar, and wizard. Among these Top 7, some were up over previous years, while others’ popularity seems to be fading.

Employers really loved referencing masked assassins in their descriptions this year, resulting in a 90 percent year-over-year jump for ninja, and a 140 percent increase for the term since Indeed began tracking these stats in 2015.

Wizards and heroes didn’t fare as well. Job titles containing “wizard” were down 17 percent from 2017 and use of the word “hero” was down a whopping 44 percent since last year. Superhero ended the year up over 2017 (19 percent), but is still down by 55 percent since 2015.

So which states are touting these weird (some might say annoying) titles the most? The answers aren’t too surprising. California tops the list for ninja, genius, rockstar, wizard, and guru. Texas, whose capital is Austin, aka Silicon Hills, loves using hero, superhero, guru, rockstar, and ninja. Populous states New York and Florida make the list for using several of the buzzwords — no surprise there. But a few smaller states snuck into the Top 4, including Ohio (No. 1 “superhero” user) and Utah (No. 4 on the “rockstar” and “wizard” lists).

While many companies like to use these so-called creative terms to convey a sense of a hip and cool company culture, does using these “fun” titles actually find the best candidates? According to Indeed, the answer might be “not exactly.” Job seekers aren’t necessarily searching for terms like ninja or guru, so they might not even find the job they would be the perfect fit for. And truth be told, many experienced job seekers are turned off by these weird titles and might not even apply to the job in the first place.

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Business News

Half of the jobs Amazon will offer at their new headquarters won’t be tech

(BUSINESS NEWS) As Amazon begins laying solid plans to start hiring, some are upset that half of the new jobs won’t be tech jobs – let’s discuss why.

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As 2019 gears up, one of the biggest tech stories of 2018 will carry into this year, and that’s Amazon HQ. Amazon’s two new headquarters in Crystal City, Virginia and Long Island City, New York have promised about 50,000 new jobs coming in 2019 according to Engadget and the Wall Street Journal.

The catch? Only half of those jobs will be in tech. Some are upset about this, so we’ll explain:

Naturally, a behemoth like Amazon has many moving parts and these two facilities will require different roles to keep the company functioning. An estimated 25,000 jobs will be in support roles like administration, marketing, finance, maintenance, and human resources. For the cities they’ll occupy, this means there will be more than one way to find employment besides tech or IT.

It’s undeniable that Amazon’s $5 billion investment will vastly change these two communities. Employment opportunities can bring growth for residents, however it will depend upon the company’s ability to hire local. Likewise, Amazon’s presence will draw city transplants, a tactic that historically raises property values and living costs (looking at you, Seattle).

Crystal City is expected to see a huge influx in traffic and housing, according to The Washington Post. Although the state has promised to allocate resources into transportation, and Amazon assures a slow growth at first, thousands of workers will need accommodation.

For Long Island City, a community who’s already transforming from industrial yards to a blooming arts neighborhood, we will likely see its gentrification reach new heights. LIC is set to become the digital-lifestyle relative across the river from its cousin, Manhattan.

In any case, residents can hope to take advantage of the varying positions that will need filling in 2019.

However, everyone should brace for change as this corporate beast gradually awakens.

Whatever the new headquarters will bring, we can expect it to be, in typical Amazon fashion, bold and flashy.

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