Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Red Robin culture serves as positive example for any business

A Red Robin employee’s recent act of kindness grabbed headlines, but kindness is so integral to the company’s culture that they don’t see why it merits the attention, making the company stand out as a shining example.

red robin

red robin

Red Robin exudes a positive culture

Recently on, a North Carolina Red Robin became the focus of attention as an expectant mother’s meal was comped, with a note wishing her good luck.

The store manager explains to the blog author that it’s not actually a big deal or rare occurrence, that it is part of the company’s culture, as they often perform “Unbridled Acts,” or acts of kindness, which is encouraged company-wide.

red robin receipt

“Treating our guests in a way that’s special and unlike anything they’ll experience at other restaurants helps us stand apart in a world where there are many options for dining out,” the manager tells Consumerist. “Our goal is to create lasting memories for the individuals and families who visit our restaurants.”

He says it’s easy to make someone’s day special and that “If our guests know we welcome their feedback, I think they’ll talk with us and speak up even if it’s to say they had a positive and satisfying experience with us, and hopefully also to say they’ll be back again soon.”

Red Robin mployees actually wear the core mission on their sleeves, making their culture evident:

Advertisement. Scroll to continue reading.

red robin

Red Robin culture and your business

All businesses have a core mission statement and values that the founders abide by, but down the chain, it is common for employees to not know the mission, nor is it common for it to be so common that a headline grabber illustrated above would be part of the culture and not really a big deal internally.

Random acts of kindness is not a marketing ploy, it should be a way of doing business. Maybe for your business, it isn’t giving someone a free product or not charging for your services, perhaps it is going above and beyond to make sure someone is comfortable, or gets something earlier than they expected.

The idea is not just to have a mission statement, but to live by it, and make sure every single employee not only knows it and embraces it, but that at all levels, team members are empowered to execute the company’s values so they don’t ring hollow as most in modern culture do.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

1 Comment

1 Comment

  1. JoeLoomer

    January 14, 2013 at 9:44 am

    Love this! We have a “Pay it Forward Friday” in our brokerage – a day when we strive to go do something nice, pay for someone’s meal (without their knowledge) or otherwise just perform an act of random kindness. It is contagious!

    Navy Chief, Navy Pride

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Entrepreneur

A look at how the Chinese concept of humility does much in the way of securing customer loyalty in contrast to how the West...

Opinion Editorials

While it may sound counter-intuitive, one of the greatest ways to start standing out from the crowd is to actually reduce your friend count...

Business Entrepreneur

High performing employees are often an easy hiring decision, and Ivy league hires seem like a no-brainer, but their competitive nature can rub other...

Business News

Culture affects every aspect of business, particularly when dealing with affairs abroad or with international clients, but there are ways to mitigate blunders.


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.