Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

How did this restaurant earn the title “Best Restaurant in the World”?

(BUSINESS NEWS) What does it take to be the absolute best in your industry?

Best of the best

What does it take to be the absolute best in your industry?

bar
You might want to ask Massimo Bottura, the head chef and owner of Modena, Italy’s Osteria Francescana, which was named the best restaurant in the world this year.

How it’s determined

The title is presented by The World’s Fifty Best Restaurants Awards. Like the Oscars, winners are selected by an elite academy of connoisseurs, but rather than movie buffs, these awards draw upon the expertise of international chefs, restauranteurs, food writers, and world-traveling gourmets.

According to their site, “What constitutes ‘best’ is left to the judgement of these trust and well-traveled gourmets. There is no pre-determined checklist of criteria.”

Without knowing the criteria for the award, we can still guess what brought Osteria Francescana to number one, based on the rave reviews: “After two years in the No. 2 spot, Massimo Bottura’s tranquil restaurant in a Modena back street rightly steps up to take the global crown, reflecting the chef’s ongoing creativity, immense skill, undimmed passion and fierce determination to defy the odds.”

Chef Bottura’s secret

It seems that the secret to Bottura’s success has been his daring yet tasteful remix of Italian traditional cooking. Defying the expectations of culinary conservatives, Bottura has built a career in “reinventing, subverting, and improving” classic recipes.

Advertisement. Scroll to continue reading.

For example, the restaurant’s popular Five Ages of Parmigiano Reggiano celebrates Modena’s famous parmesan cheese, but with contemporary twists.

Bottura describes his menu as “Traditional seen from ten miles away.” He says that, in Italy, “You can easily lose yourself into nostalgia. And nostalgia, you don’t avoid, especially in a country with such a deep tradition.” Yet Bottura also draws inspiration from modern music and art. He says “a contemporary Italian chef needs to live in the moment” but “without forgetting the past.”

A lesson for any business

For Bottura, the key to being the best is “Tradition juxtaposed with a dose of irreverence.”

Honoring traditions from the past while reinventing them for the present is a recipe for success for any business.

Osteria Francescana celebrates its twenty-first anniversary this year.

#BestInTheWorld

Advertisement. Scroll to continue reading.

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

(BUSINESS) Now when ordering online through the Google featured snippet, the tech giant is pushing 3rd party apps, costing owners cold-hard cash in fees.

Tech News

(TECHNOLOGY) The Metaverse has been the talk of the town for quite some time now, but how it will affect retail as we know...

Business News

(BUSINESS) After losing 13 people to addiction-related deaths, DV8 Kitchen is a restaurant and bakery staffed 100% by recovering substance users.

Business News

(NEWS) Toys R Us is opening their newest store complete with a 2-story slide and ice cream parlor, as well as an exclusive partnership...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.