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Taco Bell taco licker fired, exposing big challenge for brands

Recently, a Taco Bell employee was fired for an image that went viral, but most missed the main takeaway from this situation: brands need to take action right now.

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Taco Bell taco licker fired, what now?

A young Taco Bell worker posted a prank photo of himself licking a stack of taco shells, ultimately resulting in his being fired as he has confirmed on Reddit. The photo went viral and fans expressed outrage and fear that they would be victimized by being served licked taco shells.

Prior to firing the employee, Taco Bell said in a statement, “Nothing is more important than the safety of our customers and team members, and we have strict food handling procedures and zero tolerance for any violations. When we learned of the situation we immediately contacted the restaurant’s leadership and although we believe it is a prank and the food was not served to customers, we are conducting a full scale investigation and will be taking swift action against those involved.”

The statement alludes to speculation that the shells were probably on their way to the trash anyways, but fans stated outrage nonetheless, with one Facebook user saying it didn’t matter whether they were trash or not, as “he is a representative of Taco Bell while working and in uniform and by doing this and posting it online for the world to see he is ruining the reputation of the company… Who would want to go to a restaurant if there is the possibility that their food is being licked?”

Wes Abdi wrote on Facebook, “I know the person in the photo, not just from work, but from school as well; and I know that he is not dumb enough to lick a stack of taco shells and then serve them to the public,” Wes Abdi wrote. “There is a 99% chance that that stack of Tacos was getting thrown out, as in: getting thrown away, so it’s not as if they were going to be served to anyone… This was obviously done out of humor.”

The underlying problem most have overlooked

People in the service industry have been spitting in food since the dawn of time. They’ve been young, underpaid, smart alecs in many, many cases, so why is anyone surprised at this prank photo? We agree with Abdi that it was clearly a joke and while it is within Taco Bell’s right to fire the kid, they have clearly failed to properly train their employees, as most brands have failed.

They didn’t fail to teach food safety, no, they failed to illustrate the value of their brand, their copyright, and their logo to their team members. The big deal here is not that the kid shot a silly photo, but that he’s in uniform. Anyone under 25 inherently is comfortable in front of a camera and is willing to share every detail of their life publicly through the web, so this type of prank behavior is simply transitioning from the private to the public and will become increasingly more common. So what do brands need to do?

Brands of all size must will look at this clash between common youth culture and corporate culture and overreact. There will be forms to fill out that make all applicants swear they will never take a photo of themselves in uniform or mention the brand name or put on LinkedIn where they work, lest the suffer the consequences.

What brands must do, however, is train on what the logo and brand name mean, and how using words or images that are trademarked can lead to negative attention to the brand and put the reputation of a company and that every employee’s standing at risk. But what would have happened if this kid had taken a picture of himself saving a kitten from a well? He’d be a hero and the brand would be pumped, but young people fail to understand that it isn’t whether attention is positive or negative, but that the brand get the chance to be involved in that message before it is public.

Kids understand social media, but not the professional reputation management portion of it, and why would they? They’ve never used it professionally. So brands, make your trademarks a part of training without threatening, simply help them to understand how taco licking in uniform is bad.

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Business News

Court green lights demoting an employee for physical disabilities

(BUSINESS NEWS) Court rules the Americans with Disability Act doesn’t fully cover employees – but is the law actually open to some interpretation?

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Wrongful termination is a hot topic these days, especially in relation to employees with disabilities. It’s commonly thought that if you have a disability, you’re safe and that no one can fire you for simply being disabled. But did you know that’s actually a myth?

When ex-Sheriffs Deputy Brigid Ford injured herself on the job, she was faced with the hard truth about the law surrounding disabilities.

Ford, who worked 12 years as a Sheriff’s Deputy, was injured when a car ran a red light and ran into her patrol car, smashing her hand. This resulted in constant pain and an inability to use her right hand. She spent the next few months working in alternative, lighter-duty areas of the department. But even after a year, she was unable to return to her initial post.

Because of this, the Sheriff’s department offered her 3 options:

1. She could move to a civilian job, with a cut in pay. This would include any associated accommodations she may need.

2. She could resign.

3. If she didn’t choose either of the above, they claimed she could be terminated.

Ford ended up choosing a demotion, and then elected to sue the department for violating the Americans with Disability Act (ADA). At the end of these proceedings, the court found that the demotion was reasonable.

But is this really the standard application for the law?

Although there are many myths associated with the ADA, the law clearly states that in order to provide reasonable accommodation for an employee, you must go through an “interactive process”, which means there must be some back and forth to accommodate the employee.

In Ford’s case, she was unable to continue her initial job as she was not provided with all the accommodations she requested and therefore, only had enough accommodations to continue with a civilian job.

What’s strange about this situation is that she was provided with a few in-depth provisions that would meet her needs, such as training for her supervisors, extra breaks when needed, so she could deal with her pain, and a more ergonomic work station. However, when she requested a voice-activated software for her computer, which would limit her need to use her right hand, she was denied.

The court stated that if there had been a lateral position available, with no decrease in pay, and Ford was qualified for the job, the ADA would have protected Ford a bit better, favoring this option over demotion.

Nevertheless, with the rise of documented disabilities in America, the lines the ADA draws for employees and employers-alike continue to seem blurred. Just like many other laws, the act seems to be open to some interpretation, but at the end of the day, when something like this is brought to the court system, American citizens are truly at the mercy of our court’s Judges and how they translate the laws.

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Business News

Amazon creates new tool for doctors, but does it actually help patients?

(BUSINESS NEWS) Amazon offers tool for doctors to add recorded conversations to your medical file, are they overstepping their bounds as an online seller?

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On December 2, 2019, Amazon announced the release of its new service for Amazon Transcribe, a medical speech support service. This machine learning service will be able to take out the “middleman” and transcribe medical jargon from physicians in real time to patient charts, claims Amazon.

The release of Amazon Transcribe Medical adds to the company’s muscle bulking stage with its other investments as it prepares to get further into the medical arena. Recently released services like Alexa’s medication management (which allows people to request prescription refills & medication reminders through Alexa) and Amazon Care (Amazon’s own healthcare service for employees) are a few points adding to Amazon’s overall medical category weight. And let’s not forget how Amazon is also testing out the use of Alexa within a hospital context too.

However with further developments with technology into the medical field, it also brings more questions about how harmful this type of technology can be or how helpful it is overall.

Privacy
All throughout the world there are more and more issues of security as newer and advanced technologies are peaking. It is almost as if people aren’t thinking enough of how information can be used negatively, did Amazon think about that? For example, say some extremists dislike a women getting an abortion through legal means and then leek her private information to the world or take their own actions to “solve” it.

What Happens Afterward
We all know that companies like Facebook or Google stores and records our information from every click and video watched, but what will happen once Amazon starts this with medical information? How will Amazon plan on acting with this stored information that physicians will be creating on our behalf? Amazon has yet to say how they plan on deleting this transcribed information afterwards or how they will use this information in the future.

More People Cared For
Who am I to say what will not be beneficial for any doctor that might spend hours trying to fill out all of their charts accurately after their excruciating shift? Maybe this is the type of change that is needed to turn the more time consuming tasks that require the most accuracy for consistent patient care. Thus, leading to doctors being able to manage more people coming through the door, and an overall healthier world.

Medical Breakthroughs
If given consent, maybe having this data transcribed within one place can create better medical breakthroughs for the future. It could allow for easier transfer of data and for easier mapping of different patterns of symptoms that would take long to diagnose. Maybe this could be the 1st step into revolutionizing the procedures of the healthcare industry with more advancements to come for the betterment of the world. Who knows?

It is not hard to see the good intentions that Amazon has and how they are trying to make the world easier to live in. It is honorable, and what this writer is asking more business do. But as the famous quote says “ the road to hell is paved with good intentions”.

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Business News

TrueDialog left millions of your texts unsecured, when will they learn?

(BUSINESS NEWS) TrueDialog has left millions of text messages unsecured, these include university finance, job alerts, business marketing, and account data

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Another day, another data breach. Tens of millions of people were potentially exposed because messages and personal information stored in a database of Austin-based company, TrueDialog, were left unprotected. According to researchers the database was left on the internet without a password and none of the data was encrypted.

Noam Rotem and Ran Locar, a research team at vpnMentor, discovered the breach on Nov. 19, 2019.

“This was a huge discovery, with a massive amount of private data exposed, including tens of millions of SMS text messages,” the research team said on the vpnMentor website. “Aside from private text messages, our team discovered millions of account usernames and passwords, PII data of TrueDialog users and their customers, and much more.”

TrueDialog says it is the leading SMS provider for mass text messaging, SMS marketing and personalized two-way SMS texting, according to its website. The company has been in business 10 years and provides its clients, mostly businesses and higher education organizations, with the ability to send bulk emails to clients and students.

Among the information left unprotected were messages about university finance applications, job alerts, marketing messages from businesses with discount codes, usernames and passwords, TechCrunch reported after examining a portion of the data.

The database was taken offline after TrueDialog was contacted regarding the exposure. Chief Executive John Wright didn’t return TechCrunch’s requests for comment. He did not acknowledge the security lapse to TechCrunch. The researchers at vpnMentor offered assistance to help with the security breach, but TrueDialog officials did not respond.

TrueDialog works with over 990 cell phone operators and reaches more than 5 billion subscribers around the world.

Along with its clients and their customers being left exposed, TrueDialog was also left exposed. Rotem and Locar said the breach has potentially exposed tens of millions of people in multiple ways.

Among the information the pair found were phone numbers (recipients and users), email addresses, message content, full names, and TrueDialog account information.

“It’s rare for one database to contain such a huge volume of information that’s also incredibly varied,” they said.

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