Connect with us

Business News

Taco Bell taco licker fired, exposing big challenge for brands

Recently, a Taco Bell employee was fired for an image that went viral, but most missed the main takeaway from this situation: brands need to take action right now.

Published

on

taco-bell-taco-licker

Taco Bell taco licker fired, what now?

A young Taco Bell worker posted a prank photo of himself licking a stack of taco shells, ultimately resulting in his being fired as he has confirmed on Reddit. The photo went viral and fans expressed outrage and fear that they would be victimized by being served licked taco shells.

Prior to firing the employee, Taco Bell said in a statement, “Nothing is more important than the safety of our customers and team members, and we have strict food handling procedures and zero tolerance for any violations. When we learned of the situation we immediately contacted the restaurant’s leadership and although we believe it is a prank and the food was not served to customers, we are conducting a full scale investigation and will be taking swift action against those involved.”

The statement alludes to speculation that the shells were probably on their way to the trash anyways, but fans stated outrage nonetheless, with one Facebook user saying it didn’t matter whether they were trash or not, as “he is a representative of Taco Bell while working and in uniform and by doing this and posting it online for the world to see he is ruining the reputation of the company… Who would want to go to a restaurant if there is the possibility that their food is being licked?”

Wes Abdi wrote on Facebook, “I know the person in the photo, not just from work, but from school as well; and I know that he is not dumb enough to lick a stack of taco shells and then serve them to the public,” Wes Abdi wrote. “There is a 99% chance that that stack of Tacos was getting thrown out, as in: getting thrown away, so it’s not as if they were going to be served to anyone… This was obviously done out of humor.”

The underlying problem most have overlooked

People in the service industry have been spitting in food since the dawn of time. They’ve been young, underpaid, smart alecs in many, many cases, so why is anyone surprised at this prank photo? We agree with Abdi that it was clearly a joke and while it is within Taco Bell’s right to fire the kid, they have clearly failed to properly train their employees, as most brands have failed.

They didn’t fail to teach food safety, no, they failed to illustrate the value of their brand, their copyright, and their logo to their team members. The big deal here is not that the kid shot a silly photo, but that he’s in uniform. Anyone under 25 inherently is comfortable in front of a camera and is willing to share every detail of their life publicly through the web, so this type of prank behavior is simply transitioning from the private to the public and will become increasingly more common. So what do brands need to do?

Brands of all size must will look at this clash between common youth culture and corporate culture and overreact. There will be forms to fill out that make all applicants swear they will never take a photo of themselves in uniform or mention the brand name or put on LinkedIn where they work, lest the suffer the consequences.

What brands must do, however, is train on what the logo and brand name mean, and how using words or images that are trademarked can lead to negative attention to the brand and put the reputation of a company and that every employee’s standing at risk. But what would have happened if this kid had taken a picture of himself saving a kitten from a well? He’d be a hero and the brand would be pumped, but young people fail to understand that it isn’t whether attention is positive or negative, but that the brand get the chance to be involved in that message before it is public.

Kids understand social media, but not the professional reputation management portion of it, and why would they? They’ve never used it professionally. So brands, make your trademarks a part of training without threatening, simply help them to understand how taco licking in uniform is bad.

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Business News

Move over, rented scooters, lil’ baby Vespas are up to bat

(TECHNOLOGY) Scooters + technology + money = a parody of American life, but Lordy, it’s about to get worse (or better, depending on your perspective).

Published

on

scooters

As Austin learns to co-exist with the multitude of electric scooterists that have taken over its sidewalks and streets (and the detritus that has come to signal their top of the alternative mobility food chain), the popularity of the service has led to an unexpected evolution: the electric razor scooters may soon be replaced by a new machine.

Well, kind of. Vespa-esque scooters, developed by the company Ojo, are slated to appear on Austin streets by the end of February. These scooters can reach speeds up to 20 mph and, like the Birds scooters and similar existing competitors, are available to rent via an app for low prices.

Although this news may feel a little like opening a door in Resident Evil only to find that the Umbrella Corporation has created a new monstrosity, the subtle shift in the scooters’ design from standing to sitting may help address one of the biggest concerns of the original infestation: user recklessness.

Perhaps because these Ojo scooters resemble an actual vehicle, riders (and drivers) may be more apt to follow traffic laws and behave responsibly. The company seems to share this attitude, calling themselves “the adult commuter scooter.”

The truth is that there are three camps of attitudes about technology marrying neato transportation: those that rent the scooters, those that hate the scooters and want to burn them to the ground, and those that are unaware of their existence because they live and work in the suburbs. Seriously, even South Park has mocked the movement in several episodes this season.

Ultimately, this movement that we enjoy laughing at points out that the public transportation systems in many cities is seriously inferior, so we can laugh at bad riders (drivers?) in ties, trying to navigate a crowded sidewalk while also eating a burrito, but we should also note that there is a reason these vehicle rentals are thriving (and it’s not because of cultural douchiness).

Continue Reading

Business News

Is insecurity the root of overworking in today’s workforce?

(CAREER) Why are professionals who “made it” in their field still chronically overworked? Why are people still glorifying a lack of sleep in the name of the hustle?!

Published

on

overworked

So you got that job you wanted after prepping for months, and everything seems cool and good… but you’re working way more hours than scheduled. Skipping lunch, coming in early and staying late, and picking up any project that comes your way. You’re overworked.

Getting the job was supposed to be a mark of success in itself, but now, work is your life and everyone is wondering how you can be working so much if you’re already successful.

In an article for Harvard Business Review, Laura Empson delves into what drives employees to overwork themselves. Empson is a professor of Management of Professional Service firms at the University of London, and has spend the last 25 years researching business practices.

Her recently published book Leading Professionals: Power, Politics and Prima Donnas, focuses on business organizational theory and behavior, based on 500 interviews with senior professionals in the world’s largest organizations.

Over the course of her research, Empson encountered numerous reports of people in white-collar positions pushing themselves to work exhausting hours. Decades ago, those with white-collar jobs in law firms, accountancy firms, and management consultancies worked towards senior management positions to gain partnership.

Once partnership was reached, all the hard work paid off in the form of autonomy and flexibility with scheduling and projects. Now, even entry-level employees are working overextended hours.

An HR director interviewed by Empson noted, “The rest of the firm sees the senior people working these hours and emulates them.” There’s a drive to mirror upper management, even at the cost of health.

Empson’s research indicates insecurity is the root of this behavior. Insecurity about when work is really done, how management will perceive employees, and what counts as hard work. Intangible knowledge work provokes insecurity since there’s rarely ever a way to tell when this work is complete.

Colleagues turn into competitors, and suddenly working outside of your regular hours becomes seen as normal if you want to keep up with the competition. You want to stand out from the crowd, so staying late a few days a week starts to feel normal.

This can turn into a slippery slope, and when being overworked feels like the norm, you may not notice taking on even more extra hours and responsibilities to feel like you’re contributing efficiently to the company.

During her research, Empson found that some recruiters admitted to hiring “insecure overachievers” for their firms.

Insecure overachievers are incredibly ambitious and motivated, but driven by feelings of inadequacy. Financial insecurity and disproportionately tying self-worth to productivity are just a few contributing factors to their self-doubt.

As a result, these kind of people are amazingly self-disciplined, and likely to pursue elite positions with professional organizations. Fear of being exposed as inadequate drives insecure employees to work long hours to prove themselves

Even upper level management is subject to this same insecurity.

Organizational pressures can make even the most established leader overwork themselves.

Empson notes, “Working hard can be rewarding and exhilarating. But consider how you are living. Recognize when you are driving yourself and your staff too hard, and learn how to help yourself and your colleagues to step back from the brink.“

Analyze your organization’s conscious and unconscious messaging about achievement, and make sure you’re setting and enforcing realistic expectations for your team.

Continue Reading

Business News

The most common buzzwords (still) used in job descriptions

(BUSINESS) Employers are trying their best to attract really high quality talent, but the buzzwords that continue to plague the process are lame, annoying, and often insulting.

Published

on

job buzzwords

It’s that time of year again. Year-in-review lists abound and Indeed.com is no exception. The website for employers and potential employees has taken a look back at the year in job descriptions and released its list of the weirdest job titles used in online listings.

They found the usual suspects — yes, sadly rockstar and hero still make the cut — but a few other keywords skyrocketed up the charts in 2018.

Indeed recognized seven top-performing buzzwords in its research: genius, guru, hero, ninja, superhero, rockstar, and wizard. Among these Top 7, some were up over previous years, while others’ popularity seems to be fading.

Employers really loved referencing masked assassins in their descriptions this year, resulting in a 90 percent year-over-year jump for ninja, and a 140 percent increase for the term since Indeed began tracking these stats in 2015.

Wizards and heroes didn’t fare as well. Job titles containing “wizard” were down 17 percent from 2017 and use of the word “hero” was down a whopping 44 percent since last year. Superhero ended the year up over 2017 (19 percent), but is still down by 55 percent since 2015.

So which states are touting these weird (some might say annoying) titles the most? The answers aren’t too surprising. California tops the list for ninja, genius, rockstar, wizard, and guru. Texas, whose capital is Austin, aka Silicon Hills, loves using hero, superhero, guru, rockstar, and ninja. Populous states New York and Florida make the list for using several of the buzzwords — no surprise there. But a few smaller states snuck into the Top 4, including Ohio (No. 1 “superhero” user) and Utah (No. 4 on the “rockstar” and “wizard” lists).

While many companies like to use these so-called creative terms to convey a sense of a hip and cool company culture, does using these “fun” titles actually find the best candidates? According to Indeed, the answer might be “not exactly.” Job seekers aren’t necessarily searching for terms like ninja or guru, so they might not even find the job they would be the perfect fit for. And truth be told, many experienced job seekers are turned off by these weird titles and might not even apply to the job in the first place.

Continue Reading
Advertisement

Our Great Parnters

The
American Genius
news neatly in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Emerging Stories