All posts tagged "Public Relations"

Bad advice for people hoping to get free press from journalists

(Editorial) Journalists are some of the busiest people on the planet - reaching them can be hard, but there's a right and...

2.4K

Urban Outfitters “apologizes” for insensitive Kent State shirts

(Editorial) Urban Outfitters screws up, fails to apologize, and craps on a national tragedy (the same tragedy that kickstarted my career).

5.0K

Hard lessons learned from the biggest celebrity social media blunders

(Social Media) Social media blunders are highly publicized when a celeb is involved, but could your name be drug through the mud...

If a terrorist group adopts your brand’s name, what do you do?

(Public Relations) Isis mobile payments are having quite a time of their name as a terrorist group adopts the same name for...

5.0K

Proof or goof: hilarious, ridiculous marketing bloopers

Marketing can be tough. So very tough. And when screw ups take place, we are lucky enough to be here to catch...

1.8K

“Guess area” and other questionable marketing screw ups

Marketing can be tough. So very tough. And when screw ups take place, we are lucky enough to be here to catch...

9.6K

16

BioMarin CEO calls terminal cancer patient a “spoiled petulant brat”

BioMarin pharmaceutical continues to astonish, not by their move to refuse a dying cancer patient life-saving treatment, despite the FDA's direct approval...

4.5K

8

BioMarin reveals crisis strategy in callous “reply-all” as patient nears final days

BioMarin continues to be at the center of a crisis management nightmare as they deny a cancer patient a life-saving drug, but...

1.3K

“Poopular area” and other over the top marketing typos

There are so many marketing typos committed every day that this weekly column filled with real errors just never ends!

5.4K

7

PR crisis in the making at BioMarin Pharmaceutical

Ethics is a principle at the core of crisis management planning for businesses. Of course, there are ethical considerations once a crisis...

1.3K

Airlines sucking at social media, despite it not being 2009

Years ago, failing to understand the implications of social media was common, but there is no excuse today for a major airline...

“Submit peappoval and poo” – gross advertising gaffes

These advertising gaffes are real, hilarious, and sure to make you self conscious about your own marketing copy.

What businesses can learn from politicians and jars of poo

After a massive protest at the Texas capitol, public officials are making claims they may or may not be able to back...

1.5K

Food truck employee fired for rage tweeting about a $0 tip

After a large food truck order resulted in a $0 tip, the worker took to the internet to call out the company...

2.8K

Teachable moments from 8 public relations snafus

Brands of all sizes make mistakes, and these eight public relations snafus offer several lessons for professionals and business leaders alike.

1.6K

Disabled man says Delta forced him to crawl across tarmac

Delta airlines is now the subject of a lawsuit that paints an ugly picture of the company's treatment of disabled passengers -...

2.5K

Anatomy of Golden Corral’s poor response to viral video

Golden Corral has recently been the victim of a misleading viral video about them, but their response has been lacking at best,...

What everyone should learn from the Taco Bell kerfuffle

Taco Bell had a hard week, but you can learn from their public relations blowup as we take a realistic look at...

3.5K

Facebook bans mastectomy photos as porn, then says oops

Facebook is at it again, taking down photos that have been flagged as porn, and only calling it a mistake after outrage...

3.2K

Taco Bell taco licker fired, exposing big challenge for brands

Recently, a Taco Bell employee was fired for an image that went viral, but most missed the main takeaway from this situation:...

3.1K

6

A call for the firing of Abercrombie & Fitch CEO Mike Jeffries

Old comments made by Abercrombie & Fitch's CEO have led to an apology for misinterpretations of the prejudiced words, but the gesture...

991

Italian liquor throughout: marketers shouldn’t drink & type

These very real marketing bloopers have been spotted in the wild and they're so ridiculous, we have to share them with you...

775

“Wounded area” and other marketing typo casualties

Not every marketing typo slips through the cracks, in fact, there are so many just in real estate listings alone to occupy...

1.9K

#FitchTheHomeless: will Abercrombie please shut up?

After several bad public relations moments for Abercrombie & Fitch, one filmmaker has started the #FitchTheHomeless movement which could make more people...

3.2K

Crisis management and public relations are not the same

Not all public relations plans or contracts include crisis management, but many businesses assume they're the same thing - here is how...

3.8K

Nike pulls bloody “Boston Massacre” shirts, eBay heats up

In light of the national tragedy, Nike pulls "Boston Massacre" shirts from the shelves, but let's take a deeper look at what...

1.9K

How JCPenney can rebuild their reputation right now

JCPenney has seen some recent trauma in sales, and they've ousted their CEO, but what do they need to do right away...

1.7K

ExxonMobil shows brands how to fail during a crisis

ExxonMobil recently had a substantial spill in a neighborhood and they are doing some things well and some things poorly.

3.0K

Dallas Realtor proves there’s a new kind of Catfish

In a lesson for all business pros, one Realtor misrepresented themselves and were caught by a major press outlet in their city,...

2.3K

4 tips for improving your company’s media relations

Media relations can be complicated, but with these four tips, your brand will be prepared in advance so there is no media...

1.2K

Lance Armstrong, Manti T’eo crises prove value of your own story

Lance Armstrong and Manti T'eo have recently dominated headlines, but the lesson for your own business isn't in crisis management, it's in...

1.6K

4

Dish Hopper denied CES award, turned lemons into lemonade

CBS recently made a series of decisions surrounding awards given by its subsidiaries, leading to the resignation of a tech writer, and...

2.9K

Questions any public relations pro you pay must be able to answer

There are four questions you need to be asking your public relations agency or in-house team this year to verify you're not...

3.1K

Bic rooms: accidentally setting your marketing copy on fire

Realtors that don't proof read their property descriptions in the MLS inevitably end up in the hall of shame here at AGBeat....

1.5K

“Buried carle” and other stupid marketing copy errors

The gaffes and laughs were all over the MLS and the real estate ads this week, friends, and there are more than...

Marketing copy filled with hilarious Freudian slips

Realtors that don't proof read their property descriptions in the MLS inevitably end up in the hall of shame here at AGBeat....

2.9K

MLS bloopers: new top soiled and sitting by the poop

Have you ever read a real estate listing description and found an error so hilarious you had to share it? These bloopers...

2.0K

Chick en with us: running afoul on the MLS

The gaffes and laughs were all over the MLS and the real estate ads this week, friends, and we guarantee you'll laugh...

884

View from fat area: the MLS blooper scooper is back

The gaffes and laughs were all over the MLS and the real estate ads this week, friends, and there are just enough...

958

22

Home with a god view: other-worldly MLS bloopers

Some errors in home descriptions are too good not to share, and on each week, there are so many found across the...

1.9K

18

Realtor typos make for humorous MLS bloopers

When entering listings into the MLS, not all Realtors spell check or read back their work to spot inaccuracies, but when they...

969

14

Radiation heat and other half-baked property listing remarks

Are you cooking your own goose with your listing remarks? This week was a smorgasbord of blooper delights. Yes, real estate can...

“Sellers Mooed Out” – And Other Strange MLS Utterances

Is it any wonder I drink, folks? From beef to bull, this week’s MLS bloopers left me in tears. Thanks to...

Mable on floor, the MLS New Year’s Eve hangover

Happy New Year, friends. This year is starting out with as much laughter as we ended with in 2011 when buyers flocked “like...

“Breakfast hook” – More MLS hoots and hang-ups

Well friends, this is my last blooper post of the year, and I still have not run out of material. I don’t...

2.4K

27

Real estate listing typos and bloopers that will delight and offend

From blundering fools to complete tools, the bloopers on the MLS were hysterical this week, friends. I received some great contributions from John M....

$25 grab bab – eye grabbing MLS blunders across America

The round of holiday parties has begun, and it seems to me that the celebratory antics must include some mind-altering substances. Remember, a listing...

Photos from the NYTimes by a former employee of the law firm of Steven J. Baum: Two Steven J. Baum employees mocking homeowners who have been foreclosed on.

2.1K

14

Foreclosure mill that mocked foreclosure victims shutting down, blames NYT

Foreclosure mill shutting doors Last month, a former employee at the Baum law firm (a New York foreclosure mill) shared photos from...

“Nice butt needs work” – Falling behind with the MLS

What a week for bloopers! I know agents are worn out this time of year, but we all need to hit the spell check...

Ass is – are your listing remarks self-descriptive? MLS Bloopers

Fall is here, and as the leaves take on brilliant color, so does the MLS. Check out this week’s rash of bloopers,...

“Custom stink” – is that your dying career I smell?

Some agents and brokers really “stepped in it” this week, metaphorically speaking that is. If you smell something rotten, it could be your spelling....

Nothing speared – real estate bloopers that miss the point

Fall has arrived and leaves are falling off the trees, my friends. These real estate bloopers indicate that a lot of nuts...

Need bruise clearance – MLS bloopers, Mike Tyson style

Friday’s Blooper Scooper picked up some beauties this week, friends. Some of these goofs are baffling! Thanks to Jane Peters for her great...

Ugli fixer… like your career? Major MLS bloopers

From high roofs to hijinks, the MLS and the local real estate ads across the country were full of bloopers this week. Thanks...

Septic tang – and other real estate listing remarks that will kill your sales

Once again it’s TGIF, and the results of this week’s MLS Blooper Scooper are in, friends. I can’t tell you how tempting...

“Call me SAP” – idiots among us (the MLS)

I propose that Realtors be asked to take a spelling test if they plan to write their own listing remarks. Kids in...

Take odd shoes – and other MLS oddities and bloopers

Are you guilty of littering the MLS with cast-off listing remarks, egregious misspellings, and idiotic utterances? These MLS bloopers prove that some agents...

“Branch served” – barking up the wrong tree with your real estate listings

It seems many agents just don’t understand that spelling is part of selling. Last week’s MLS and the local real estate...

“Lick up” – real estate listings that need a good spit shine

There was a lot of spit-shining needed on the MLS and in local ads this week. It seems a lot of people...

Realtors and their MLS bloopers – “ducs for hazzards”

I love television, but I am beginning to believe it is the downfall of mankind. It seems people spend more time scanning...

Hijinks and loose links on the MLS – from silly to gross bloopers

We may have just taken a holiday, but there certainly was no holiday from real estate bloopers on the MLS, as well...

“New hog tub” – can you bring home the bacon with these MLS bloopers?

From hogs to smog, there was a lot of confusion in the MLS and other real estate ads this week. Thanks to...

Flounder is not just a fish – real estate bloopers

RIDDLE ME THIS: What do apples, spice, and flour have in common? Answer: 1. A yummy pie 2. John Belushi at an...

1.3K

18

For sale by ogre – monster hits on the MLS

Proofreading is obsolete I have concluded that proofreading is officially obsolete. In fact, reading itself may have gone the way of the...

“New bd pans inc” – Making a Splash on the MLS

I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh,...

Lunch swerved and other off-course listing remarks

Well friends, I’m back again with this week’s bloopers, which seemed to fall into a food theme. I’ve concluded that there must be...

“Scalped ceilings” and other MLS hair-raisers

Wait until you see the characters who showed up this week on the MLS…well, at least tangentially. It was a great week...

“Friar damage” – out of the frying pan, into the friar with the MLS

From partying monks to Little Miss Muffett, the MLS was crawling with revelers this week. Of course, few were sober enough to spell...

“House in goon condition”…MLS gaffs ‘n’ laughs

Ah…I miss my East coast roots. This week’s listing remarks included an indirect nod to New Jersey, as well as some other head-scratchers...

Residential

“Great for horse livers” – riding high with the MLS

Hey guys – did you miss me while I was gone? I know that all you spelling miscreants certainly didn’t. Nonetheless, I...

“Woof range” – real estate has gone to the dogs!

There were some “amenities” offered in the real estate ads and the MLS this week that would give PETA angina. Imagine being...

“Heated jowel rack” – Taking it on the chin with the MLS

Who ever thought homes had so many amenities to choose from? Check out this past week’s MLS and real estate ads. These offers...

“Picturass Setting” Sales pitch strike-outs, and MLS fouls

Do you remember the terrible moment in baseball at Shea Stadium in 1986 when the Red Sox World Series win went between Bill...

“Toke All Offers” – And Other Colorful MLS Propositions

There’s a party going on, and somehow – thanks to the MLS – we all got invited. Call me mellow yellow, but...

“Priced to Cell” and other MLS dingalings

What a week – the fun never stops when it comes to MLS bloopers! Thanks to the always funny Matt Stigliano of Texas and...

Green Live & Work

“Harry – won’t last”…will your real estate career? MLS humor

OMG, this week’s selection of gaffs from the local real estate ads and the MLS created leaks in my personal plumbing system!...

Green Live & Work

“Newd on market!” – horrendous MLS laughs ‘n’ gaffs

Well friends, something tells me the holiday parties have begun. The MLS and local real estate ads are showing signs of a...

Is your listing dead on arrival… or are YOU?

I hope you all had a great Turkey Day. And speaking of turkeys, I found a few MLS turkeys last week that...

Caught With Your Pants Down? (MLS Bloopers)

Well, friends, it was a rough week in real estate advertising and MLS listings. Pants were dropped, illegal substances were aplenty, and...

The Devil Made Me Do It! (MLS Mayhem)

Ahhh…the Blooper Trooper is ba-a-a-ck! I simply never run out of material thanks to the MLS, the LA Times and other print...

REALTOR most despised – an open letter to the industry

Originally published October 20, 2007: First of all, not all Realtors fall into a category of “disliked,” in fact, I would imagine...

“Gas not corrected” and other MLS stinkers

This week’s MLS and real estate ads had a distinct odor, friends. From gas to dryrot, it seems homes are becoming offensive....

Stills, tills and MLS thrills – real estate humor and MLS flubs

Ah – what a week for bloopers! This week we’re rolling in booze and money. Join the party, folks – BYOL. (Bring Your...

“Here Today, Goblin Tomorrow!” MLS Humor

It’s getting closer to Goblin Day, friends, so I thought I’d show you some of the Halloween treats provided by our always...

A pig and a poke (The MLS “Menu”)

This week I actually got hungry reading the MLS and the LA Times real estate ads. Check out these bloopers so you...

“The veews will blow youre mind” – MLS screw ups

Well, folks, I spent another week scanning the MLS and local ads while laughing my a__ off. This week’s bloopers include some very...

Offers you cannot-a refuse-uh [MLS Gaffes]

Here we go again, friends – more howls this week because agents can’t spell, or they have “ham fingers” at the keyboard,...

“WHAT A DUMP!” Bette Davis and the MLS

I must need a rest from the Rubik’s Cube that is the MLS and the real estate ad world. I am beginning...

Real Estate Rabble – Translators Needed!

I’m calling ITT Tech. It’s time they establish a course for translators for the MLS. Often the listings I see are so...

Home on De-Range – MLS Mayhem

My dear readers, friends, colleagues and fellow inmates: Please think before you participate in MLS-Speak. If you don’t, you’ll come off like...

Don’t Say it Just Because You Thunk It

How well have you kept up with our rapidly changing business, friends? There are certain phrases we have all heard in real...

Three martini MLS listings – real estate humor

Have you ever wondered what agents are drinking when they enter their new listings on the MLS, or when they create real...

The New Language of Un-Real Estate

Welcome to the New World. Recently a colleague and I were discussing all the changes we have witnessed since entering the wacky...

Booms, Blonds, and Buffoons, Oh My!

Alas, another group of dubious listing descriptions. They just keep getting better! There’s an old adage that you can sell anything if the...

Pitches with hitches to keep you in stitches

Ahhh, summer daze… It has been a wild week on the MLS, friends. The hot summer days must be causing heat stroke...

Sell It or Smell It – MLS Pandemonium

Ah, yes, folks – it was a great 4th with sunshine, bar-be-ques, brewskies, and enough grammar and spelling pandemonium on the MLS...

MLS bloopers – I’m baaaack!

Well friends, I took a week off, but the MLS waits for no one. If your listings aren’t moving, perhaps you should...

Rub-a-dub, a cow in a tub… more MLS disasters

Usually I have to skip a week to gather enough material for my MLS blooper review, but this past week was especially...

Death By Real Estate

Real Estate Epitaphs - Humor

The most spectacular streets of L.A.

$wimming Pools, Movie $tars…and $treets of Gold! Hey friends – instead of a humorous look at the MLS this week, I wanted...

Real Estate Karaoke at the Redhead Lounge

In case you missed all the fun, last week I hosted a virtual real estate discussion in the Redhead Lounge. This second...

Three Geniuses Walk Into a Bar…

Folks, I have compiled the first in a series of helpful discussions between three leaders in our industry…and moi – the...

Could You Unload This Mutant Lemon?

Attention all salespersons: It’s time to take a test to determine how good a salesperson you really are. Could you sell a...

The MLS Comic Review – I’m Baaaack!

Well folks, we have started off the New Year with a bang…or is it a bong? The MLS and the Real Estate...

The Future Of Your Future Is Psychographic. Read All About It.

Has this ever happened to YOU? Weeks of involvement drag by. You’re not having fun. Pouring yourself into it, people don’t seem...

Real Estate Faux Pas Stories – the Smell of De-feet

People do strange things, and open houses seem to encourage a whole bag of crazy. Over the past few months, I have...

Realtor.com – You Can Put Lipstick on a Pig, But It’s Still Just a 1.0 Pig

Tough Love How neat Realtor.com that you have a Twitter handle, and have figured out how to comment on other blogs in...

Real Estate, the French, and the Hollywood “Bowel”

Believe it or not, last week there actually was an ad in the MLS Caravan Express announcing a house where you could...

Real Estate – Play That Funky Music

Isn’t it interesting how a person can hear a song and feel as though it were written just for them? Nietzsche said,...

“Oops – Maybe I Should Have Mentioned That!”

A Swarm of Chickens I heard a funny story from a colleague the other day. He said he was setting up an...

Green Live & Work

Pardon My Chokehold…

Laughter is the best assurance of good health I know. Last week I blogged about the outrageous comments often heard in real...

A Real Estate Social Media Reality- Tweet: Jane Doe agent is a moron and her broker is “teh suck”

The backstory on AG & Social Media We’ve been talking about social media for real estate for what seems like an eternity...

What Good is a Press Release? [Dear Ginny WTH?]

Dear Ginny WTH, I’ve been in this real estate industry for a while and remember a time when a brokerage company press...

Ethics

Astroturfing In Real Estate and How to Spot It

Astroturfing- the PR reality We all remember back 1.5 years ago when we had what seemed to be hundreds of commenters coming...

AdvertisingAge Insults the Intelligence of Social Medians

Of Note The following article has nothing to do with real estate, but I have long encouraged real estate agents to study...

The Wild West or Playing Nice in Kindergarten

Where is Wyatt Earp when you need him? I love a good discussion. It is stimulating, and if folks stay on topic,...

You Look… Familiar…

You know that look you catch, when you are standing in line at the grocery store, or at the bank. The head...

RealtySpace Calls No Commission Listings Superior

Press Release Fail This is the actual press release in its full glory (my notes will be at the end and all...

Evolution of the Online Conversation

Scoble’s 2007 Version In 2007, Robert Scoble published the “Social Media Starfish” as pictured below (created by Scoble and Darren Barefoot). The...

I Knew It Wouldn’t Work

Get Your Pom Poms Ready I market to a small walkable neighborhood with a hyper-focused blog. It’s my own little petri dish....

Redfin Exposes Its Culture

Photo Credit: Erik Hersman Shaking My Head While I understand Glenn’s position to the attack on Kris Berg, and have read his...

How Much Will You Tolerate?

Too much is too much I have three main priorities in my life. The first is my spiritual belief system. The second...

Your Vicious Competitors

original photo by: glynnish eHarmony In the world of online dating, the sea of website options are endless, all promising the perfect...

Another Great Blog Recommendation

Seth Godin is (by far) one of my favorite bloggers in the blogosphere universe. In fact, my very first blog post was...

Who moved my cheese?

I am sure that as Genius Buddies, you have been asked to talk about blogging at local offices. Only 4% of real...

Austin Texas Realtors Get The Scrooge – Bah Humbug

We’re at the mercy of a bottomless pit. Where does the money go? Cash goes in, but nothing comes out but more...

What Have We Done?

Has the poor reputation of the real estate industry created the consumers’ insatiable need for knowledge and information about buying and selling...

The Age of Empowerment

In the 1950s – the outsiders In the 1960s – the hippies In the 1970s – the hangover In the 1980s –...