Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Commercial Real Estate

LinkedIn- THE place for commercial real estate conversation?

LinkedIn.  I think we all know it has always been considered to be in the “big three” online platforms along with Facebook and Twitter.   At first it was seen as a resume type/put your business stats and info on kind of a platform.  

It looked like it was going to be a HR persons dream set up.  I think that has changed, for the better of all.

Commercial real estate digs in.

Let’s start with over 1500 commercial real estate groups.  The types of groups run the gambit of commercial real estate: corporate, distressed, investment multi-family, brokerage, and so on. Memberships of the groups start with just a few members and other groups with memberships from 1000,3000,10,000 and yes up to 50,000 people.  A quick scan of the groups will net you some quality slideshare presentations, great updates on individuals and quick connects to those same people.

Commercial real estate takes control.

If you have been on LinkedIn for any period of time you may have noticed a change. The groups have become much more self-policing.  This is a very good thing.  It’s all about business.  No Facebook friendliness or cutesy Twitter quips.  If you spend any time at all on any site it is obvious you want quality.  This plays right to the hardcore, no nonsense commercial real estate business.

What I see that is good.

Regional networking at its finest.

Advertisement. Scroll to continue reading.

Chicago and Florida groups are diverse and at the same time specialized. They are using it to….wait for it…Network to get referral business.

Groups from individual companies have taken over their own groups.

Colliers is a great example.  They have basically said (in a nice way)”Hey quit putting random stuff on here.” “We want to use this for Colliers related peer to peer interaction and conversations.”  They want education, conversation and help from and for each other.  I say great. It’s your group and you can make whatever rules you want.

Joining different and non commercial real estate related groups.

Think facilities management, economic development.  I personally follow a facilities management group. The conversations are educational, interactive, and hey, they know the owners of the buildings.

Advertisement. Scroll to continue reading.

We are all getting better at this online thing.

This is where I truly get my hardcore commercial real estate content.  This is where I find people to follow on twitter. This is where I find people who blog and people who are actually doing deals. Conversation, debate, peer to peer, education, real people with real credibility. They are staring you in the face.

My super special secret.

LinkedIn is a place where I post my Agent Genius posts in discussions and get a high level of comments and response. People are comfortable commenting in the LinkedIn environment.

I see LinkedIn gaining more and more online traction and credibility within the commercial real estate community.  Is there another online platform that has even a vague chance of competing?  What are your little secrets?  Are we just starting to dip our toes in or are we starting to see this LinkedIn online thing as THE place to do business?

Advertisement. Scroll to continue reading.
Written By

Broker/Owner in Lafayette, IN, whose passion is Commercial Real Estate with focus on Technology, Social Media, and Networking.

26 Comments

26 Comments

  1. Coy Davidson

    July 5, 2010 at 11:25 pm

    Duke, nice post….I don’t think there is any doubt Linkedin is the social networking platform that CRE professionals are most comfortable with and most the target rich platform for relevant social networking connections.

    The spamming of groups is certainly a problem and annoying, but the group administrators seem to be sending the message it won’t be tolerated. I think also Linkedin continues to make positive changes to increase the level of engagement within the platform.

    You will see the big brokerage firms with hundreds or thousands of professionals make the move to internal private networks for networking and collaboration internally..hint, hint, but Linkedin will remain a valuable tool for accessing not only other CRE professionals but the business community at large.

    Twitter and Facebook have their merits but for the CRE professional…I agree Linkedin is probably the most valuable tool. The traffic I am getting to my blog from Linkedin continues to grow at a rapid pace.

  2. Benn Rosales

    July 6, 2010 at 11:09 am

    Are they really expanding a network by hiding in linkedin? I don’t think so anymore than I believe it’s healthy for residential pros to hide on ActiveRain or Facebook, or only tweet.

    Agents have a really bad habit of being shortsighted as there are a million other agents out there that want to connect who flat out ignore linkedin. It’s a failure to take advantage of opportunities by only doing just enough to say you tried.

  3. Nadina Cole-Potter

    July 6, 2010 at 11:54 am

    If the bigger corporate CRE houses take their lists in-house, they are just reducing their networks and their resources. The great thing about serious LinkedIn CRE participants is that they bring a lot of business diversity to the table. And in this day of no “plain vanilla” deals, that is a good thing. Through researching one very good poster’s company web site, I found a fantastic resource to use for lead generation of a specific type of distressed property in this market.

    I am grateful to the LinkedIn participants who write an inviting caption to their articles, then link to their blogs or a serious article by someone else, or write the entire article in a “respond” posting. Even though I receive my posts from each group in weekly e-mail digests, I hate, hate, hate those posters whose entire articles (advertisements) appear in the digest. And feel sorry for those who receive their group posts as a daily digest or even as separate posts.

    I have been known to respond privately to posters whose content is irrelevant to the group and to tell them so. I also responded privately to a local poster whose link led to the entire MLS listings for single family homes! Are people really that clueless? Do they imagine that hogged and inappropriate bandwidth leads anyone to want to do business with them?

    • Duke Long

      July 6, 2010 at 12:03 pm

      Nadia, Way to tell it like it is…and should be! Thanks for your comments and opinions.

  4. Dave Lewand

    July 6, 2010 at 12:47 pm

    Personal experience within my LinkedIn network (mostly #CRE professionals) offers me an opportunity to make this educated guess – a high percentage of your readers will submit that LinkedIn is the most powerful tool within their social media arsenal. I would be interested to see the results of a more comprehensive poll that goes beyond an educated guess.

    Many of your readers will certainly favor Twitter, Facebook, Ning-based verticals CREOpoint (.creopoint.com), Reverb (chicagoreconnect.ning.com) and countless others (any BuddyPress networks out there?). I’m not certain if they favor a tool (join a network) because of preferred user interface or number of current connections in that environment – or another reason.

    In my opinion, the leader is the one that works best for YOU. Making that determination requires a lot of trial and error. And of course, the concept that one tool is enough is negligent. These tools communicate with each other.

    I was recently able to determine what percentage of my LinkedIn network (mostly #CRE professionals) had a Twitter account. The answer was approx 10%. I would guess that only 5% were actively tweeting. Is that good or bad?

    I think this is a great subject and I hope that the commentary can keep flowing!

  5. Miami Condo Shop

    July 6, 2010 at 12:58 pm

    LinkedIn started a few years ago with about 30,000 users and now has more than 9 million, and perhaps that number represents unique business users. One of the best things about this online platform is it’s search engine. You can effectively search profiles from different angles which make it enticing to business users. While it may not be as intuitive as Facebook or Twitter, the contacts are not the type of people you’d tell about your drunken nights out. It has a more focused approach and certainly The place for real estate conversation. Twitter and Facebook have their merits too, so better join all three and optimize each to suit your specific needs.

  6. Dave Lewand

    July 6, 2010 at 1:16 pm

    Personal experience within my LinkedIn network (mostly #CRE professionals) offers me an opportunity to make this educated guess – a high percentage of your readers will submit that LinkedIn is the most powerful tool within their social media arsenal. I would be interested to see the results of a more comprehensive poll that goes beyond an educated guess.

    Many of your readers will certainly favor Twitter, Facebook, Ning-based verticals CREOpoint (creopoint.com), Reverb (chicagoreconnect.ning.com) and countless others (any BuddyPress networks out there?). I’m not certain if they favor a tool (join a network) because of preferred user interface or number of current connections in that environment – or another reason.

    In my opinion, the leader is the one that works best for YOU. Making that determination requires a lot of trial and error. And of course, the concept that one tool is enough is negligent. These tools communicate with each other.

    I was recently able to determine what percentage of my LinkedIn network (mostly #CRE professionals) had a Twitter account. The answer was approx 10%. I would guess that only 5% were actively tweeting. Is that good or bad?

    I think this is a great subject and I hope that the commentary can keep flowing!

  7. Joe Loomer

    July 6, 2010 at 2:08 pm

    LinkedIn certainly is a great place not only for CRE agents, but residential and property management specialists, too. I’ve watched the KW Referral Network grow consistently, and have even been fortunate to be on the receiving end of business directly from that group.

    Good post Duke, and somewhat overdue (in the sense that LinkedIn is just out there waiting to be tapped).

    Navy Chief, Navy Pride

  8. Coy Davidson

    July 7, 2010 at 1:07 am

    Having an in-house network won’t prevent CRE brokers from being active on Linkedin….just an internal communication and collaboration tool that is more robust than e-mail without the noise and spam. Linkedin is a rich resource for industry collaboration, thought leadership and yes networking and business developement. A CRE broker will be missing out if he ignores Linkedin

  9. Joe

    July 7, 2010 at 10:04 am

    Does not surprise me. LinkedIn is largely a network of one professional to another, so commercial real estate is a great topic for the platform.

  10. Coy Davidson

    July 8, 2010 at 1:17 am

    Dave, I could probably ramble on about this forever. but a quick overview.

    Linkedin-has been great for me to access CRE professsionals within my organization (Colliers) in other offices outside of Houston, where I am located. I think mostly because a high percentage of our professionals are on Linkedin. It hasn’t been a great source of new connections outside of Colliers, but I have probably given it the least attention of the big 3. Engagement has been challenging on Linkedin. The advantage too Linkedin is that it is all business professionals, so there is a much higher percentage of people I might actually do businesswith someday. Blog traffic from Linkedin is growing rapidly. I get lots of Linkedin requests from CRE brokers in my market which I don’t accept. I see no reason why competitive CRE brokers need access to my list of connections and clients. I could go private with my connections but that defeats the purpose. I really look to engage people outside of CRE on Linkedin, business people who have the potential to be clients, but I have found it challenging. I think there are a lot of business people with Linkedin profiles but not necessarily active on the network.

    Facebook: has generated a couple of new business relationships and was the slowest to develop…but is gaining steam. I refuse to ignore facebook because I still think long-term it has the potential to be the most effective. It is not at the moment, but I won’t discount its potential. Since integrating the like button on my blog posts. traffic has skyrocketed to my blog from facebook. I have not tried any ads on facebook yet.

    Twitter: by the far has been the most effective for me in several areas 1) blog traffic 2) new connections that have turned into face to face meetings, advocates, friends and even clients 3. exposure for my personal brand. Levels of engagement are much higher on Twitter than facebook or Linkedin. Twitter is also very time intensive. If I had not spent a lot of time on Twitter, posting links, engaging people, I don’t think I would have gotten so much out of it….That being said Twitter has been rewarding. In fact I am sure we crossed paths on twitter. I have met ton of people on twitter both from with CRE and outside of CRE

  11. Stephen Alter

    October 29, 2010 at 11:58 pm

    For the CRE brokers that exclusively list the larger office, retail, industrial, multifamily, hotels, self-storage, parking lots, and mobile home parks and want to present themselves and their listing in the most professional way possible (which help to source your next ten exclusives), and you first need to cast a very wide exposure and yet super targeted to hit “qualified buyers only” (at least for the first couple of weeks), please have a look at RCM1. The exclusive listing broker can run an ultra confidential process to begin and have each of the serious buyers submitting their offers online just as if they were paying their bills. You can even run your own online auction for your seller where you can pre-set the reserve, minimum bid, bidding increments, offer due date, bidding rules are up to the broker with the exclusive right to sell. RCM1 serves the most successful CRE brokers across the nation and I also think that LinkedIn is terrific.

    • Nadina Cole-Potter

      October 30, 2010 at 7:50 pm

      Thank you, Stephen. I did sign up. The listings that are posted are a bit thin in the Phoenix multifamily market. I’ll see what transpires with the email notifications. Got a lot of hungry and cash-flush buyers out there!

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Commercial Real Estate

When considering whether you should lease your office space or buy, an industry expert outlines the questions you should ask yourself.

Business Finance

(Financial News) New data out could help your business pick the winner between office and retail space, as both are posting gains, but not...

Tech News

(Tech News) Commercial real estate shoppers and practitioners are finally catching up as a whole to the advances in technology and mobile device use...

Commercial Real Estate

(Commercial Real Estate) The commercial real estate sector has improved substantially since the economy crashed, but is now showing signs of slowing, but data...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.