Commercial real estate marketing
Marketing company inMotion pulled together statistics for the commercial real estate marketing sector, one of the more complete studies we’ve seen in some time. The commercial real estate industry is a few years behind the residential real estate industry in terms of digital media marketing, and industry studies are not usually open to the public.
“Commercial real estate marketing data can help brokers, developers and property owners make better Web development decisions,” said inMotion Real Estate Media Founder, Bob Samii. “Key Findings for Commercial Property Websites is based on five years of website traffic data from our commercial real estate clients. By releasing this data, we hope to provide valuable insight into successful commercial real estate marketing strategies on the Web.”
The key findings of their study are limited to their clients, so this is by no means a comprehensive study, but given that five years of data was analyzed, it is a starting point of information as representative of the industry at large.
Click to enlarge.
Gary Little
September 20, 2011 at 10:44 am
I think the more startling number is that 22% of visitors are using a Macintosh. That's quite high for a system that most people think has a market share of well under 10% (and perhaps it does if you look at overall numbers; if you look at sales in past couple of years it might be much higher).
Out of curiosity I've checked the stats for my own website (for residential real estate): 54% Windows, 40% Macintosh.
Browsers: Safari 35%, IE 28%, Firefox 16%, Chrome 14%
I will admit to admonishing visitors who use IE because my interactive real estate map runs so much more slowly with it, so the data might be a bit skewed.
Ryan Martin
September 21, 2011 at 3:14 pm
I had to check my browser stats for NorthSoundCommercial.com…
IE 50%, Firefox 19%, Safari 16%, Chrome 12%
Jason Sandquist
September 22, 2011 at 10:59 am
No surprise, have you looked at the average age of this industry…
Dave Lewand
September 22, 2011 at 1:36 pm
It's depressing but I can confirm that traffic to the creGROW family of CRE sites take in from 40-50% IE. Many of the national firms support Microsoft and therefore IE on a national level and are not about to change. There is some good news… I've seen sharp increases in Safari and iPad eyeballs.