900,000 blogs per 24 hours
There are some daunting stats relating to the Internet Blogosphere. As far as anyone can figure, there are about 200 million blogs around the world. Technorati tells us there are about 900,000 blog posts made every 24 hours. A quick Google search of Commercial Real Estate Blogs brings up 73,000,000 hits, but a scan of the first three pages reveals only a small scattering of real Commercial Real Estate content. Some of the more relevant and familiar Commercial Real Estate blogs appear, but many more do not.
So, let’s start with the best. Squarefeet Blog, they do it all and they do it all good. Updated almost daily. Kick-ass content and a layout and writing style that speaks to the Commercial Real Estate peeps they target. Next up is Traffic Court. The blog is hard core relevant and a true Commercial Real Estate voice. The actual site itself has enough segmented content to keep you reading for days. And to round out the Top Three is Llenrock. Simple, timely, must read content everyday, just go there.
There are some big time media blogs such as the New York Times and Wall Street Journal. They certainly have the content that begs for your attention. The National Commercial Listing “databases” such as Loopnet and Catylist push out generic content to try and get Commercial Real Estate eyeballs to their sites. Different segments of Commercial Real Estate such as Retail and Multi-Family go down their segmented paths. Interesting to me was the search for the top 10 Commercial Real Estate brokerages. Not until I got to number 6 did I find any kind of blog at all. May be they are not human after all.
There are some actual humans in Commercial Real Estate who have an opinion and let you know who they are. Two examples are Joe Stampone and John Reeder. (these kids these days) Is it just more natural for the younger generation? (As a side note I have not personally met or talked to any of the Blog authors mentioned above.)
Just more questions
I could go on and on about content, style, readership, layout or the relevance of content for that matter. This post was not intended to be a deep drill down on Commercial Real Estate blogging. I think my time on the Commercial Real Estate Blogsphere just brings up some more interesting questions…
1. Is blogging for Commercial Real Estate really worth the time?
2. What Content is relevant to Commercial Real Estate clients?
3. Will the conversations about Commercial Real Estate go on with or without us?
4. Who in Commercial Real Estate should be speaking?
5. What is your Commercial Real Estate reputation? And do you control it?
6. Who in Commercial Real Estate are you listening to?
7. Is anyone in Commercial Real Estate or your clients listening to you?
8. What is your voice? And do you need one at all?
9. Why is Residential Real Estate Blogging so far ahead of Commercial Real Estate?
10. Residential Peeps. Who do you know in Commercial Real Estate Blogging and what suggestions do you have for them?
1. Of course it is.
2. Start with, property values, taxation, zoning, ROI, land use, etc. Show them you know your stuff.
3. Oh yes, and what do you think is being said?
4. Everyone Period. When is any and all not good?
5. Your reputation is what you tell everyone it is. And you will control it.
6. Just look at the small list above.
7. Do you really need stats of everyone online for X amount of time on X amount of sites a day and so on?
8. Create the authentic voice that really exists for yourself and your brand.
9. Are you kidding me, the answer to this is the classic “That’s a whole other post”
(Residential peeps help me out here and just start linking the Real Estate blogging how to sites)
10. Uh… a little more help please!
Now, the challenge: How many of these questions can you answer? Don’t be shy don’t be afraid. Engage, Interact, Opine, Post your answers. I think you will be amazed at the response.