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Opinion Editorials

Let’s stop glorifying toxic hustle culture

(EDITORIAL) Our culture stopped considering running on 4 hours of sleep as a badge of honor, so how the hell is the “hustle” culture any different?

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Hustle hashtag with person leaning on car.

We all see on social media the people that tout the “hustle.” You’ve seen it. “Rise and grind,” we’re told. The intention behind these cliches is to inspire people around them to take action (or secretly to brag that they’re people of action, accomplishments).

But isn’t it really just an alternative to the glorification of being “busy” that we have also rejected? Our culture stopped considering running on four hours of sleep as a badge of honor, so how the hell is the “hustle” culture any different? Guys. It’s not.

That gig economy, baby

Being bombarded with the “inspiration” to “hustle” is giving rise to unnecessary stress. “I took an hour and a half off for lunch, I didn’t hustle, I need to hustle, I have to work until 10 tonight if I’m really someone who hustles,” many people think to themselves now.

Further, the rise of the gig economy (which we’ve written about in depth over the years) has people snagging endless “gigs” leading to a new culture of poorly trained workers that feel like they’re on top because they’re “hustling.”

A friend of mine recently Facebooked that she’s “On the hustle,” and bragged that not only is she an Uber driver, she takes gigs on Fiverr, sells Rodan+Fields, and so forth.

All I hear is that she’s banging her head against the wall with maximum effort and minimal return. No skills are being refined and tweaked when people feel like they have to pick up scraps in order to hustle, and very little money is coming their way. Every penny counts, but if you spend three pennies of effort to make one penny come to your bank account, it’s simply not worth it.

The problem is that my friend IS hustling. Hustling her little ass off. But it’s that “hustle harder” mentality (glorified with inspirational quotes on Instagram) that has people feeling like they come up short.

A peek behind the curtain

I’d like to officially reject the idea of “the hustle.” The intention behind the movement is good – work hard, then work harder. It’s much better than the alternative, but it’s time to be more honest about what “hustle” actually means.

I have a challenge for you. Next time you see someone on social media bragging about their hustle (because that’s what it’s become, a means to “play” successful online), consider if the hustle is real. Are they glorifying a fast buck, glorifying being busy, or desperate back patting? Don’t “like” it or chastise them, just move on. Don’t play into it.

You know who hustles?

  • My grandma who wakes up early every day in Kenya to take care of orphans all day, sometimes being the only adult left behind when al-Shabaab storms the village (and the local workers flee), living on spotty electricity and food, all before retiring in a less-than-luxurious bed at night, exhausted but happy.
  • My mechanic who hustles all day, obsessing over the quality of his work, who won’t even let me see my car until he’s pulled all of the protective linings out and he’s washed his hands and straightened his tucked-in shirt.
  • My gal pal who wakes up with a newborn every day, yet juggles social media and recruiting, offering endless free help to people who can’t/don’t pay her to review their resume so they can get a job.
  • My single dad when we were growing up – worked as a designer for a shitty boss (but didn’t quit because he had to feed us), skipped meals when there was only enough to feed us two kids, still sneaks out during lunch to go take lunch to (and eat with) his homeless buds up the street, still volunteers for the tasks at church no one else will do (like weed duty), always took side jobs he hated (illustrations for textbooks, art for the local paper), all for his family.

What real hustle looks like

And what do these people all have in common? They would all cringe at the idea of a selfie with glitter letters proclaiming they’re on the hustle. People that are focused on work, on advancing their life (and the lives of those around them) would be embarrassed to be lumped in with the Instagram selfie people that pat themselves on the back because today, they managed to shower, drive two people up the street for their Uber hustle, write a fake review on Yelp for their Fiverrr hustle, and sent out two aggressive sales emails to cousins to pressure them to buy their Rodan+Fields products in their trunk.

That’s not hustling, that’s what people are being told is hustling. It’s an unfortunate scrapping together of gigs that so many are being tricked into thinking is the only way to live, the only way to survive. The pressure is on to bring on more ways to hustle, and people are being screwed by the gig economy. It’s unfortunate.

And for that, I reject the glorification and glitterification of “hustle.”

This editorial was first published on July 5, 2016.

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11 Comments

11 Comments

  1. Chris Johnson

    July 6, 2016 at 11:23 am

    What you’re saying isn’t hustle. It’s failure. #failure isn’t a sexy hashtag.

    Hustle is an aspirational statement. It says: I won’t be beaten. I won’t be put down. Even if it means that I’m forced to PM my facebook friends and sell them juice cleanses. That’s Hustle.

    And sometimes the willingness to do anything, to try anything is an attribute. A virtue. However not learning…and chanting a mantra to make it better sucks.

  2. Chris Lengquist

    July 6, 2016 at 1:55 pm

    Time blocking. That’s my lifestyle. When I’m working I’m highly focused in that work. When I’m playing (riding my bike…and yes, I time block that, too) I’m focused on playing.

    An associate of mine said to me years ago “Be where you are.” So put the phone down and get back to those emails and texts when you are working. Unless you are a brain surgeon or hold the key to the nuclear missiles, do you really need to be accessible 24/7?

    Maybe “hustling” and looking busy make you look more important to your peers. But to me, and this is just me speaking, when I quit hustling and started ordering my life, my life got a whole lot better. And oh, by the way, my income shot through the roof as compared to where it had been.

  3. Lana

    July 7, 2016 at 4:58 am

    It mostly sounds like you’re sour about hearing people doing good or happy about doing good. Hustling doesn’t need a direct definition, all that matters is that you’re either moving forward or you’re not.

    • Lani Rosales

      July 11, 2016 at 11:45 am

      I agree with you that what matters is whether or not you’re moving forward, and I agree with you that I’m sour, but not about people doing well, rather about people being screwed by the gig economy.

  4. James Festini

    July 7, 2016 at 4:11 pm

    I totally agree. I am so beginning to cringe at that word. A hustler back in the day was a con. I call it working your ass off and harder than the competition. I am knocking 100 doors a day and cold calling 100 people a day trying to break into a new territory. I call that #workingmymotherfuckinassofftoGetatonoflistingsandsellthemwhileprovidinggreatservicebeforethemarkettakesanothershitonmycareer

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  6. Pingback: When the #hustle becomes valuable (and when it's just busy work) - The American Genius

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Opinion Editorials

How to identify and minimize ‘invisible’ work in your organization

(EDITORIAL) Often meaningless, invisible tasks get passed down to interns and women. These go without appreciation or promotion. How can we change that?

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Women in a meeting around table, inclusion as a part of stopping gender discrimination representing invisible work.

Invisible work, non-promotable tasks, and “volunteer opportunities” (more often volun-told), are an unfortunate reality in the workforce. There are three things every employer should do in relation to these tasks: minimize them, acknowledge them, and distribute them equitably.

Unfortunately, the reality is pretty far from this ideal. Some estimates state up to 75% or more of these time-sucking, minimally career beneficial activities are typically foisted on women in the workplace and are a leading driver behind burnout in female employees. The sinister thing about this is most people are completely blind to these factors; it’s referred to as invisible work for a reason.

Research from Harvard Business Review* found that 44% more requests are presented to women as compared to men for “non-promotable” or volunteer tasks at work. Non-promotable tasks are activities such as planning holiday events, coordinating workplace social activities, and other ‘office housework’ style activities that benefit the office but typically don’t provide career returns on the time invested. The work of the ‘office mom’ often goes unacknowledged or, if she’s lucky, maybe garners some brief lip service. Don’t be that boss that gives someone a 50hr workload task for a 2-second dose of “oh yeah thanks for doing a bajillion hours of work on this thing I will never acknowledge again and won’t help your career.”  Yes, that’s a thing. Don’t do it. If you do it, don’t be surprised when you have more vacancies than staff. You brought that on yourself.

There is a lot of top-tier talent out there in the market right now. To be competitive, consider implementing some culture renovations so you can have a more equitable, and therefore more attractive, work culture to retain your top talent.

What we want to do:

  1. Identify and minimize invisible work in your organization
  2. Acknowledge the work that can’t be avoided. Get rid of the blind part.
  3. Distribute the work equitably.

Here is a simple example:

Step 1: Set up a way for staff to anonymously bring things to your attention. Perhaps a comment box. Encourage staff to bring unsung heroes in the office to your attention. Things they wish their peers or they themselves received acknowledgment for.

Step 2: Read them and actually take them seriously. Block out some time on your calendar and give it your full attention.

For the sake of demonstration, let’s say someone leaves a note about how Caroline always tidies up the breakroom at the end of the day and cleans the coffee pot with supplies Caroline brings from home. Now that we have identified a task, we are going to acknowledge it, minimize it, and consider the distribution of labor.

Step 3: Thank Caroline at the team meeting for scrubbing yesterday’s burnt coffee out of the bottom of the pot every day. Don’t gloss over it. Make the acknowledgment mean something. Buy her some chips out of the vending machine or something. The smallest gestures can have the biggest impact when coupled with actual change.

Step 4: Remind your staff to clean up after themselves. Caroline isn’t their mom. If you have to, enforce it.

Step 5: Put it in the office budget to provide adequate cleaning supplies for the break room and review your custodial needs. This isn’t part of Caroline’s job description and she could be putting that energy towards something else. Find the why of the situation and address it.

You might be rolling your eyes at me by now, but the toll of this unpaid invisible work has real costs.  According to the 2021 Women in the Workplace Report* the ladies are carrying the team, but getting little to none of the credit. Burnout is real and ringing in at an all-time high across every sector of the economy. To be short, women are sick and tired of getting the raw end of the deal, and after 2 years of pandemic life bringing it into ultra-sharp focus, are doing something about it. In the report, 40% of ladies were considering jumping ship. Data indicates that a lot of them not only manned the lifeboats but landed more lucrative positions than they left. Now is the time to score and then retain top talent. However, it is up to you to make sure you are offering an environment worth working in.

*Note: the studies cited here do not differentiate non-cis-identifying persons. It is usually worse for individuals in the LGBTQIA+ community.

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Opinion Editorials

5 secrets to a more productive morning, free of distractions

(EDITORIAL) Productivity is king in the office, but sometimes distractions and other issues slow you down. So what can you do to limit these factors?

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distractions stop productivity

Regardless of whether you’re a self-proclaimed morning person or not, more efficient mornings can be catalytic in your daily productivity and output. The only question is, do you know how to make the most of your mornings in the office?

5 Tips for Greater Morning Productivity

In economic terms, productivity is a measure of output as it relates to input. Academics often discuss productivity in terms of a one-acre farm’s ability to produce a specific crop yield, or an auto manufacturing plant’s ability to produce a certain number of vehicles over a period of time. But then there’s productivity in our personal lives.

Your own daily productivity can be defined in a variety of ways. But at the end of the day, it’s about getting the desired results with less time and effort on the input side. And as a business professional, one of the best ways to do this is by optimizing your morning in the office.

Here are a few timely suggestions:

  1. Eliminate All Non-Essential Actions

    Spend the next week keeping a log of every single action you take from the moment your eyes open in the morning until you sit down at your desk. It might look something like this:

    • Turn off alarm
    • Scroll through social media on the phone
    • Get out of bed
    • Eat breakfast
    • Take shower
    • Brush teeth
    • Walk dog
    • Watch news
    • Browse favorite websites
    • Get in car
    • Starbucks drive-thru
    • Arrive at office
    • Small talk with coworkers
    • Sit down at the desk

    If you do this over the course of a week, you’ll notice that your behaviors don’t change all that much. There might be some slight deviations, but it’s basically the same pattern.

    Now consider how you can eliminate as many points of friction as possible from your routine. [Note from the Editor: This may be an unpopular opinion, but] For example, can you skip social media time? Can you make coffee at home, rather than drive five minutes out of your way to wait in the Starbucks drive-thru line? Just doing these two things alone could result in an additional 30 minutes of productive time in the office.

  2. Reduce Distractions

    Distractions kill productivity. They’re like rooftop snipers. As soon as they see any sign of productivity, they put it in their crosshairs and pull the trigger.Ask yourself this: What are my biggest distractions and how can I eliminate them?Popular distractions include social media, SMS, video games, news websites, and email. And while none of these are evil, they zap focus. At the very least, you should shift them to later in the day.
  3. Set Measurable Goals and Action items

    It’s hard to have a productive morning if you don’t have a clear understanding of what it means to be productive. Make sure you set measurable goals, create actionable to-do lists, and establish definitive measurements of what it looks like to be efficient. However, don’t get so caught up in the end result that you miss out on true productivity.“There’s a big difference between movement and achievement; while to-do lists guarantee that you feel accomplished in completing tasks, they don’t ensure that you move closer to your ultimate goals,” TonyRobbins.com mentions. “There are many ways to increase your productivity; the key is choosing the ones that are right for you and your ultimate goals.”In other words, set goals that are actually reflective of productivity. In doing so, you’ll adjust your behavior to come in proper alignment with the results you’re seeking.
  4. Try Vagus Nerve Stimulation

    Sometimes you just need to block out distractions and focus on the task at hand. There are plenty of ways to shut out interruptions but make sure you’re also simultaneously cuing your mind to be productive. Vagus nerve stimulation is one option for doing both.Vagus nerve stimulation gently targets the body’s vagus nerve to promote balance and relaxation, while simultaneously enhancing focus and output.
  5. Optimize Your Workspace

    Makes sure your office workspace is conducive to productivity. This means eliminating clutter, optimizing the ergonomics of your desk, reducing distractions, and using “away” settings on apps and devices to suppress notifications during work time.

Make Productivity a Priority

Never take productivity for granted. The world is full of distractions and your willpower is finite. If you “wing it,” you’ll end up spending more time, energy, and effort, all while getting fewer positive results.

Make productivity a priority – especially during the mornings when your mind is fresh and the troubles of the day have yet to be released in full force. Doing so will change the way you operate, function, and feel. It’ll also enhance tangible results, like income, job status, and the accolades that come along with moving up in your career.

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Opinion Editorials

Is the tech industry layoff bloodbath coming or is it already here?

We have large online communities for job seekers, and we can affirm that the layoffs are on the way, but there is a silver lining for all involved…

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layoff time

If you were on Twitter at the end of last week, you probably saw a dribble of conversations about layoffs in tech coming, and today, the volume was turned up to 10 on social media. Several founders have said they’re cutting parts of teams and are nixing contractors. We’re about to be in a recession, y’all, and we can ALL feel it coming.

While this has been happening all of this calendar year, a pending recession is kicking the stock market in the teeth (especially in tech), and combined with a slowdown in fundraising, fuel has been added to what was simply kindling, and layoffs are already rapidly escalating.

JD isn’t the only one hearing it, my inbox has slowly been lighting up on this topic. In response, Joshua Baer noted that it’s a great time to scoop up talent. Love or hate him, he’s right.

There is a lot of data on tech layoffs, for example, Layoffs.FYI has been tracking meaningfully since COVID began, pulling info from public reports. We expect they’ll be busy for the next few months.

While VC funding in 2021 was at a global high, so far, 2022 has shown a significant slowdown, according to CrunchBase. Many believe valuations are tumified, a bear market is believed to be upon us, and tech firms are struggling to increase profitability, all combining to a bubble about to burst.

As Baer noted, the silver lining is for anyone looking to hire. It’s bad news for anyone about to get a pink slip, but it’s also empowering to know that candidates are still in the driver’s seat in this market and negotiations are still in their favor.

We at AG have communities dedicated completely to job seekers and employers, and have created neutral ground on which they can meet, and they do by the thousands (Austin Digital Jobs and Remote Digital Jobs).

We’re not seeing the “bloodbath” of folks with pink slips in hand yet, BUT today, a dozen mid- to senior- level technologists reached out to me personally that got laid off Monday morning.

With our finger firmly on the tech employment pulse, we agree with the assessment that layoffs are coming.

More on this topic: “Why are tech layoffs coming after such great Q1 earnings?!”

Here’s the TL;DR version in memes:

The end is nigh?
tech layoffs in memes

Seems about right

In and out Morty, a quick 24 hour adventure!

Diversification is the key


The May 2022 stock market

Insert angry title here

It’s fedish!

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