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Do you, or someone you know, suffer from RDR, also known as Realtors-Don’t-Read syndrome? The symptoms are simple and sometimes overlooked; they include poor client representation, lack of knowledge of current market trends & innovations, increase in litigious practices and unnecessary inquires to otherwise rudimentary pieces of knowledge. Treatment for this condition is simple. The treatment is called StudyYourProfession.

“StudyYourProfession” is not a prescription medication, and can be delivered to you via e-mail, webpage or print media. “StudyYourProfession” should be taken often and involves reading e-mails from your Association, any number of good industry blogs or services such as Inman news. Knowing the regulations and local ordanices for your profession and choosen market area also have no negative effects.

As with most treatments, there are a few side effects; these include but are not limited to: More successful client interactions & representations, appearing less ignorant by not asking so many simple questions and reduction in litigation.

This has been a Public Service Announcement from your AgentGenius friend.

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Written By

Matthew Rathbun is a Virginia Licensed Broker and Director of Professional Development for Coldwell Banker Elite, in Fredericksburg Virginia. He has opened and managed real estate firms, as well as coached and mentored agents and Brokers. As a Residential REALTOR®, Matthew was a high volume agent and past REALTOR® Rookie of the Year & Virginia Association Instructor of the Year. You can follow him on Twitter as "MattRathbun" and on Facebook. Matthew's blog is



  1. Mack in Atlanta

    May 4, 2008 at 5:56 am

    Matthew – Thanks for the laugh this morning. We can all use a bit more quality reading.

  2. Bill Lublin

    May 4, 2008 at 9:50 am

    The funniest part oin this post is that the people that need to read it suffer from RDR

  3. Bill Lublin

    May 4, 2008 at 9:51 am

    I (can’t believe I’m actually too incompetent to make a smiley face! What os that disease called?

  4. Matthew Rathbun

    May 4, 2008 at 11:58 am

    Yeah, I know that the folks who need to hear the message aren’t the individuals reading, but it’s a point worth making…

    Personally, I’m too arrogant to call and ask someone when I can find the answer to on my own 🙂

  5. Vicki Moore

    May 4, 2008 at 12:53 pm

    You’re preaching to the choir. Arrogant? I’m just lazy, I guess. I’d rather hear from someone someone who’s been there done that. Learn from their mistakes kind of thing.

  6. Bill Lublin

    May 4, 2008 at 6:29 pm

    Matthew – never arrogant – just convinced (appropriately) of your actual superiority! 🙂

  7. Glenn fm Naples

    May 5, 2008 at 11:02 am

    Matthew – your point is well noted, but have you thought about how it affects those of us with knowledge? We have to re-educate the consumers in some cases or get the other real estate agent on track.

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