First of all, if you’re writing a blog to get to know your clients, potential clients, and your goal is for them to get to know you, then how in the world will that happen if you’re paying writers? It won’t. It’s lazy, it’s insincere, it’s writing for google and other search engines and nothing else.
There is a better way to accomplish the same mission and build your team, brokerage, and public image that is much more sincere and probably better for business in the long run- teach your team or set up individual area offices to blog.
I cannot tell you how much I loathe the idea of would-be bloggers distorting this fantastic opportunity to meet the consumer face to face via written word- think twice before you travel this road. Now, if you’re creating information blogs with neighborhoods, an even more keen idea would be to recruit stay at home moms in that particular neighborhood to write for the local blog. This approach is not only sincere, it’s ideal, and first hand.
Don’t be fake, consumers see right through you.