We wrote some GenY Primers
No Agent left behind
(unless you want to be, then good luck with that)
Many scoffed at the idea of discussing GenY without understanding the point of the background we were laying out for what is upcoming. What I found to be interesting is that GenX in the west seemed to have problems with what we are describing, yet Redfin just let us all know that 90% of their clients are less than 45 years of age. Are you sure you’re not missing something here? You cannot argue with data, it’s factual, all you can do is try to understand it and adapt.
Sure, the data we presented in earlier posts is about internet, computers, iPods, and cell phones, and you’re no piece of electronics. But if your marketing isn’t reaching the core audience, then it is more than likely that you’re not reaching the electronic stream that GenY is accessing daily, and hourly. Remember, this is the largest demo since the boomers.
The Question to ask yourself
If you truly believe that GenY has no real new expectations of you, then why do you blog? If you truly believe that GenY doesn’t get their information online from peers using social media, then why do you Twitter? If you truly believe this new generation Y doesn’t come complete with its own culture, then you are wasting your time online.
Most GenX could care less about what a blog or Twitter is unless their kids are using them, and even then, they’re warning their children away from you. The bottom line is that we want to try to help you turn that waste of time into primetime online real estate, and to do this you must understand the generational gap and the new merge taking place.
Why the first article was so dramatic and from the hip
…and smacked of sarcasm and grit
Because a GenY wrote it. Again, welcome to GenY- it was simply to make a point, that some missed.
Why we’re writing this series
Without understanding where GenY and soon GenZ mingle and congregate seeking the wisdom of the crowd, then how in the world do you stand a chance to be that wisdom- you can’t and you won’t.
Speaking from experience
This is Lani’s Facebook (in case you’re not on Facebook, I added an image at the top), and you see her list of 216 friends. Besides the usual suspects of Real Estate professionals, you see that her Facebook is loaded up with GenY friends that are now all around the world. She truly mingles in the GenY social media circle. Yet, some would doubt what she demonstrates effectively, daily. I would also acknowledge that she mingles with GenX quite nicely as well, so her ability to mingle in both realms should give anyone pause at just how well networked GenY really is. How many actual consumers are in your Facebook, Twitter, or Myspace feeds? Don’t fear, soon we’ll illustrate what works most efficiently and what doesn’t.
Here’s what we know
Show me one GenY client or person you know, and I’ll show you 20 GenYs I’ve closed (here’s three). The truth is, most agents have not one clue as to what will soon hit businesses in droves in the next few years. The oldest age of a GenY consumer is roughly 28 years of age, we’ll add 5 years to include a cusp which would mean that if the majority of your demographic isn’t 33 or younger, then you may want to sit back and grab a pen.
What we know about data
Demographic realities are just that, realities- it is a fact that your upcoming clients will be found on the internet. Chances are that your marketing is stab in the dark failures in the social department, which is probably true if you’re surrounded with other Realtors instead of potential buyers, that means you will miss out on the largest sector of buyers coming in the next 5 years- wrap your brain around that.
So, this closes the basis of what GenY is, and now you’ll be seeing upcoming articles about how GenY’s move in online social streams and how it will effect your business and how you can tap in. If you’re not up for this challenge then don’t read our up coming social media articles, but if you could use some serious input on how to find your way to the stream– stay tuned, but until then, here’s some more meat to chew on:
Why we chose Redfin as an example
It wasn’t because we knew you’d smell blood and attack, it was because of this simple fact- if you believe there are plenty of GenXers to still work with, you may be wrong. Entities in mainstream media such as the New York Times and others have already injected companies like Redfin into the Xer’s consciousness, and guess what, it’s resonating. Take Glenn’s assertion for example, “90% of our customers are under 45.” This means that clients from the age of 28 and older are using them, they’ve found the alternative, and it’s real whether you believe they offer service or not, and most certainly whether you believe they can survive- another company will just pop up in their place and do it bigger and better, and then what?
Don’t fear, we’re not here to tout the end of the world
Our goal is to break down these unique realities and begin to define niche options in marketing, together. The mission now becomes finding opportunities to break into social streams to offer the alternative, but it must be done in a way that speaks to a 2.0 buyer or seller authentically in whatever generation they’re in. We’ve lined up some interesting information that will help all of us tool what most are already doing poorly into something that wins. Our hope is that we can start a collaborative conversation on the future of real estate and how we can begin to shape it as we move towards rebarcamp08, rather than shot in the dark dribble- this is gonna be a lot fun…
What entreprenuers can learn about branding from trendy startups
(BUSINESS MARKETING) What’s the secret of focused startup branding, and how can you apply it to large enterprises?
Think of your favorite brand. Is it the product they offer or the branding that you love? Exactly – brand ethos reigns supreme, especially with those trendy, aesthetically-pleasing startups (I never thought Glossier had good makeup, but I’d be lying if I said I didn’t visit their website once or twice a month).
So let’s break it down.
Co-founder of Red Antler – a company that assists startups in creating successful branding – Emily Heyward believes in a few branding truths.
Firstly, you have to make sure not to market your brand as a single product or experience. Doing so, she says, will pigeonhole you and thus truncate your ability to expand and offer new products and services (she gives MailChimp, known almost exclusively for email marketing, as an example).
What Heyward does say to do is instead market an idea. For example, the brand Casper (one of Antler’s clients) markets itself as a sleep company instead of a mattress company. By doing this, they kept the door open to eventually offer other products, like pillows and bedding.
Heyward states that this “power of focus” is a way to survive – with countless other startups offering the same product or service, you have to position your company as offering something beyond the product. Provide a problem your customer didn’t know they had and offer an innovative solution through your product.
Ever used Slack, the app-based messenger? There were other messengers out there, so focus of Slack’s branding is that regular messaging is boring and that their app makes it more fun. And customers eat it up.
How can this logic apply to mid-to-large enterprises? How can you focus on one specific thing?
Again, placing emphasis on brand over products is essential – what is it about what you offer that makes your customers’ lives better? It’s more cerebral than material. You’re selling a better life.
Another thing to remember is that customers are intrigued by the idea of new experiences, even if the product or service being offered is itself not new. Try not to use dated language that’s colored by a customers’ preexisting feelings. Instead, find an exciting alternative – chat solutions are desperately trying move away from the word “chat”, which can bring to mind an annoying, tedious process, even though that is in fact what they offer.
Broadening the idea of focused brand ethos to a large company can be difficult. By following these tips and tricks from startups, your company can develop a successful brand ethos that extends beyond your best product or service.
Spruce up your product images with Glorify (just in time for Black Friday!)
(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.
Glorify, the app that creates high converting, customizable product images for your business, is offering a lifetime deal for $97 this Black Friday. In just a few clicks, you can transform one of Glorify’s sleek templates into personalized, professional-looking content – and now, you don’t have to pay that monthly fee.
Whether your business is in electronics, beauty, or food & drink, Glorify offers a range of looks that will instantly bring your product images to the next level. With countless font styles and the ability to alter icon styles, shadows and other elements, you can access all the perks of having your own designer without the steep price.
In 2019, Glorify was launched – the app was soon voted #2 Product of the Day and nominated for Best Design Tool by Product Hunt. Since then, they have cultivated a 20k+ user base!
Glorify 2.0, which was launched last week, upgrades the experience. The new and improved version of the app is complete overhaul of intuitive UI improvements and extra features, such as:
- background remover tool
- templates based on popular product niches and themes
- design bundles for your website/store, social media
- annotation tool
- upload your brand kits and organize your projects under different brands
- 1 click brand application
- & much more!
“But the most important aspect of Glorify 2.0, is that it comes with a UI that sets us up for future scalability for all our roadmap features”, said CEO of Glorify Omar Farook, who himself was a professional graphic designer.
Farook’s dream was to provide a low-cost design service for the smaller businesses that couldn’t otherwise afford design services. Looking through reviews of the app, it’s evident that Glorify does just that – it saves the user time and money while helping them to produce top-notch product images for their brand on their own.
Glorify is one of the many new design-based apps that make producing content a breeze for entrepreneurs, such as Canva. As someone who loves design but doesn’t have the patience for Creative Cloud, I personally love this technology. However, Glorify is unique in that it is the only product-driven design app. All you have to do is upload your photo!
This new Chipotle location will be fully digital
(BUSINESS NEWS) In the wake of the pandemic and popularity of online delivery, Chipotle is joining the jump to online-only locations, at least to test drive.
A lot of industries have switched to an online-only model in the wake of the pandemic. Most of them have made sense; between abundant delivery options and increased restrictions on workers, moving away from the traditional storefront paradigm isn’t exactly a radical choice. Chipotle making that same decision, however, is a plot twist of a different kind—yet that’s exactly what they’re doing with their first online store.
To be clear, the chain isn’t doing away with their existing locations; they’re just test-driving a “digital” location for the time being. That said, the move to an online platform raises interesting questions about the future of the restaurant industry—if not just Chipotle itself.
The move to an online platform actually makes a lot of sense for businesses like Chipotle. Since the classic Chipotle experience is much less centered on the “dining” aspect than it is on the customizability of food options, putting those same options online and giving folks some room to deliver both decreases Chipotle’s physical footprint and, ostensibly, opens up their services to more people.
It’s also a timely move given the sheer number of people who are sheltering in place. A hands-on burrito assembly line is not the optimal place to be in a pandemic, but there’s no denying the utilitarian appeal of Chipotle’s products. To that end, having another restaurant wherein you have the option to order a hearty meal with everything you like—which is also tailored to your dietary needs—is a crucial step for consumers.
Chipotle’s CTO, Curt Garner, says he is hoping this online alternative will offer a “frictionless” experience for diners.
As a part of that frictionless experience, consumers will be able to order in several different mediums. Chipotle’s website and their mobile app are the preferred choices, while services like GrubHub will also be available should you choose to order through a third-party. The idea is simple: To bring Chipotle to you with as little fuss as possible.
For now, Chipotle is committing to the single digital location to see how consumer demand pans out. Should the model prove successful, they plan to move forward with implementing additional digital locations nationwide.
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