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Opinion Editorials

Why I reject the idea of the #hustle

(EDITORIAL) Our culture stopped considering running on four hours of sleep as a badge of honor, so how the hell is the “hustle” culture any different? Guys. It’s not.

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Rise and grind, hustlers

We all see on social media the people that tout the “hustle.” You’ve seen it. “Rise and grind,” we’re told. The intention behind these cliches is to inspire people around them to take action (or secretly to brag that they’re people of action, accomplishments).

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But isn’t it really just an alternative to the glorification of being “busy” that we have also rejected? Our culture stopped considering running on four hours of sleep as a badge of honor, so how the hell is the “hustle” culture any different? Guys. It’s not.

That gig economy, baby

Being bombarded with the “inspiration” to “hustle” is giving rise to unnecessary stress. “I took an hour and a half off for lunch, I didn’t hustle, I need to hustle, I have to work until 10 tonight if I’m really someone who hustles,” many people think to themselves now.

Further, the rise of the gig economy (which we’ve written about in depth over the years) has people snagging endless “gigs” leading to a new culture of poorly trained workers that feel like they’re on top because they’re “hustling.”

A friend of mine recently Facebooked that she’s “On the hustle,” and bragged that not only is she an Uber driver, she takes gigs on Fiverr, sells Rodan+Fields, and so forth.

All I hear is that she’s banging her head against the wall with maximum effort and minimal return. No skills are being refined and tweaked when people feel like they have to pick up scraps in order to hustle, and very little money is coming their way. Every penny counts, but if you spend three pennies of effort to make one penny come to your bank account, it’s simply not worth it.

The problem is that my friend IS hustling. Hustling her little ass off. But it’s that “hustle harder” mentality (glorified with inspirational quotes on Instagram) that has people feeling like they come up short.

A peek behind the curtain

I’d like to officially reject the idea of “the hustle.” The intention behind the movement is good – work hard, then work harder. It’s much better than the alternative, but it’s time to be more honest about what “hustle” actually means.

I have a challenge for you. Next time you see someone on social media bragging about their hustle (because that’s what it’s become, a means to “play” successful online), consider if the hustle is real. Are they glorifying a fast buck, glorifying being busy, or desperate back patting? Don’t “like” it or chastise them, just move on. Don’t play into it.

You know who hustles?

  • My grandma who wakes up early every day in Kenya to take care of orphans all day, sometimes being the only adult left behind when Boko Haram storms the village (and the local workers flee), living on spotty electricity and food, all before retiring in a less-than-luxurious bed at night, exhausted but happy.
  • My mechanic who hustles all day, obsessing over the quality of his work, who won’t even let me see my car until he’s pulled all of the protective linings out and he’s washed his hands and straightened his tucked-in shirt.
  • My gal pal who wakes up with a newborn every day, yet juggles social media and recruiting, offering endless free help to people who can’t/don’t pay her to review their resume so they can get a job.
  • My single dad when we were growing up – worked as a designer for a shitty boss (but didn’t quit because he had to feed us), skipped meals when there was only enough to feed us two kids, still sneaks out during lunch to go take lunch to (and eat with) his homeless buds up the street, still volunteers for the tasks at church no one else will do (like weed duty), always took side jobs he hated (illustrations for textbooks, art for the local paper), all for his family.

What real hustle looks like

And what do these people all have in common? They would all cringe at the idea of a selfie with glitter letters proclaiming they’re on the hustle. People that are focused on work, on advancing their life (and the lives of those around them) would be embarrassed to be lumped in with the Instagram selfie people that pat themselves on the back because today, they managed to shower, drive two people up the street for their Uber hustle, write a fake review on Yelp for their Fiverrr hustle, and sent out two aggressive sales emails to cousins to pressure them to buy their Rodan+Fields products in their trunk.

That’s not hustling, that’s what people are being told is hustling. It’s an unfortunate scrapping together of gigs that so many are being tricked into thinking is the only way to live, the only way to survive. The pressure is on to bring on more ways to hustle, and people are being screwed by the gig economy. It’s unfortunate.

And for that, I reject the glorification and glitterification of “hustle.”

This editorial was first published on July 5, 2016.

Lani is the Chief Operating Officer at The American Genius and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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9 Comments

9 Comments

  1. Chris Johnson

    July 6, 2016 at 11:23 am

    What you’re saying isn’t hustle. It’s failure. #failure isn’t a sexy hashtag.

    Hustle is an aspirational statement. It says: I won’t be beaten. I won’t be put down. Even if it means that I’m forced to PM my facebook friends and sell them juice cleanses. That’s Hustle.

    And sometimes the willingness to do anything, to try anything is an attribute. A virtue. However not learning…and chanting a mantra to make it better sucks.

  2. Chris Lengquist

    July 6, 2016 at 1:55 pm

    Time blocking. That’s my lifestyle. When I’m working I’m highly focused in that work. When I’m playing (riding my bike…and yes, I time block that, too) I’m focused on playing.

    An associate of mine said to me years ago “Be where you are.” So put the phone down and get back to those emails and texts when you are working. Unless you are a brain surgeon or hold the key to the nuclear missiles, do you really need to be accessible 24/7?

    Maybe “hustling” and looking busy make you look more important to your peers. But to me, and this is just me speaking, when I quit hustling and started ordering my life, my life got a whole lot better. And oh, by the way, my income shot through the roof as compared to where it had been.

  3. Lana

    July 7, 2016 at 4:58 am

    It mostly sounds like you’re sour about hearing people doing good or happy about doing good. Hustling doesn’t need a direct definition, all that matters is that you’re either moving forward or you’re not.

    • Lani Rosales

      July 11, 2016 at 11:45 am

      I agree with you that what matters is whether or not you’re moving forward, and I agree with you that I’m sour, but not about people doing well, rather about people being screwed by the gig economy.

  4. James Festini

    July 7, 2016 at 4:11 pm

    I totally agree. I am so beginning to cringe at that word. A hustler back in the day was a con. I call it working your ass off and harder than the competition. I am knocking 100 doors a day and cold calling 100 people a day trying to break into a new territory. I call that #workingmymotherfuckinassofftoGetatonoflistingsandsellthemwhileprovidinggreatservicebeforethemarkettakesanothershitonmycareer

  5. Pingback: How your struggle for perfection could actually ruin your life - The American Genius

  6. Pingback: When the #hustle becomes valuable (and when it's just busy work) - The American Genius

  7. Pingback: Having ten side gigs is not hustling, it's romanticized wheel spinning - The American Genius

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Opinion Editorials

The painful, beautiful paradox between suffering and success

(EDITORIAL) Evaluating success is about more than focusing on “rise and grind” cliches, instead adopting a meaningful perspective.

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The painful, beautiful paradox between suffering and success

I know I’m not entirely old, but in my 27 short years on earth, I’ve found one thing to be absolutely true — life exists inside of paradoxes.

Foods are sweet and savory, sour and sweet. Weather is sunny and beautiful, damp and dreary. Life itself is living and dying, up and down. And in every paradox there is something to be learned.

The most recent paradox I’m learning is the one that exists between suffering and success.

I think it is important to first define the two words: suffering and success. And not the Miriam-Webster Dictionary definition, that definition focuses entirely of the etymology of the word and doesn’t take life into account.

Suffering, as it pertains to success, is what a lot of people call the grind. Suffering is whatever loss you feel along the way. They’re the tiny deaths you die each time something doesn’t go the way you thought it should. It is that voice in the back of your head that keeps telling you to quit— that you’ll never make it. Suffering is what makes the success so sweet.

Success, as it pertains to suffering, is each time you get back up. It is the drive you have that tells the naysayers to suck an egg. Success is the rebirth that follows each tiny death. It is what accompanies each milestone that is met. Success is what makes the suffering worth it.

I think this paradox is materialized well in the Japanese practice of Kintsugi. Kintsugi is an art form of repairing broken ceramics with gold alloy. It is the artistic manifestation of the Japanese philosophy of wabi-sabi, or celebrating the imperfection. You see, Kintsugi has less to do with the what, and everything to do with the why… Why repair broken ceramics? Why go through such lengths to make it beautiful?

Because the imperfections tell just as much of a story as the original piece. The gold lines that now hold the ceramic together add beauty to the piece *while* strengthening it.

Kintsugi reminds us to exist in the paradox of suffering and success. Not to fight it or to ignore it but to celebrate it and to be a part of it.

Suffering is an inescapable part of existing. It is also the fortifier of most experiences.

Suffering is the gold alloy that binds our successes together. Suffering is the the beauty that intricately weaves between the success of a once shattered dream. Success is the mended piece that is now decorated with suffering.

The two give each other such a deeper context. Outside of each other, suffering and success are merely events that happen. Independently, they give some things context. Together they give everything context.

So I implore you to try this:

Make a list of your successes, then list every single failure that led you to that place. Don’t do so out of spite or out of anger. Rather, do so with thanksgiving. Fondly remember the lessons you learned through suffering and don’t forget them when you experience success.

And through this exercise, going forward, you’ll remember your own gold alloy sprinkled throughout your life.

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Opinion Editorials

10 ways to digitally declutter and change your whole mindset

(OPINION EDITORIAL) One of the easiest ways to boost creativity and productivity is to do a spot of cleaning- both physically and digitally.

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voice and SEO

Decluttering digitally

As more and more of our lives have moved digitally – our hard drives and cloud storage have become the 21st century junk drawer. It’s about time for some spring…er…autumn cleaning, and one of the places that could use straightening up is our tech.

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Digital clutter not only eats up memory – a premium on phones or tablets, but it slows us down, makes us feel like we have too much going on, and blocks the gorgeous photos that we set as our wallpaper. Here’s a few tips/ideas to help jumpstart your list:

1. CLEAN THAT DESKTOP

Like a messy workspace, a dirty desktop on your mac or pc looks terrible! Clean up those files and folders, and delete those application shortcuts you don’t need. Put a nice zen or minimalist background (or a picture of your dog/child/Subaru) to show off that shine.

Smart Folders – Set up your folders and documents in a good folder system. Organize by subject or date, and know when to toss old files. A logical folder system means you don’t waste time hunting through things.

2. Unsubscribe

For the most part, we receive way more retailer notices then we can ever use. If you find yourself ignoring those, just go ahead and unsubscribe – or at least reduce the email in the preferences options found at the bottom of every email. You can also junk old RSS feeds!

3. Toss the Downloads

The downloads folder in your mac or pc gets anything you pull from a browser. That’s often a digital junk drawer that takes up a lot of space on your hard drive. Sort by date, and either delete or organize what’s in that folder.

4. Cut the Lights and Sound

If you have movies or music you don’t listen to, delete it from your phone or hard drive space. Chances are, most major media services remember your purchase and can be downloaded or streamed in the future.

5. Close or Forward unused email accounts

If you have unused email accounts that you don’t want, either close the account or forward to an active email – this is especially great for those university emails that you don’t remember your password to because you graduated in five or ten years ago.

6. Slow that Camera Roll

Your camera roll on your phone is another big user of space. Delete any photos that are poor quality or that have no value. Import or organize your photos in something like Dropbox or Google Drive if you need to make space.

7. Clear out your inbox

That little red notification icon on my iPhone drives me crazy. Regularly keeping your inbox clean can not only help you find emails easier, but ensure you don’t miss a bill or important communication.

8. Use email filtering

If you can’t bring yourself to empty your inbox, use filtering to move emails to certain folders, like IMPORTANT, IGNORE, COUPONS, etc. Filtering tools exist in Gmail, Exchange, and iCloud Mail.

9. Uninstall Applications and Software

If you have software you don’t use on your computer – take it off. You can always download it again. If you’ve been afraid of deleting Flappy Bird from your phone – it’s okay. You can always re-download purchased phone apps as well.

10. Delete the Social Media Noise

If you have friends, pages, and follows on Facebook or twitter that don’t bring you any value, cut them out. Or be liberal with the unfollow/unsubscribe/mute functions.

Get to it, Lars

In many ways, digital clutter is just as bad for us as physical clutter. It detracts from our enjoyment and takes us away from the content and work we want to get to. Take a few minutes, cut the kilobytes, and don’t let tech take your time. Get cleaning!

#DigitallyDeclutter

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Opinion Editorials

Serial procrastinator? Your issue isn’t time management

(EDITORIAL) Need a hack for your time management? Try focusing on your energy management.

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productivity

Time hack

Your author has a confession to make; as a “type B” personality who has always struggled with procrastination, I am endlessly fascinated by the topic of productivity and “hacking your time.”

I’ve tried most of the tricks you’ve read about, with varying degrees of success.

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Recently, publishers like BBC have begun to approach productivity from a different perspective; rather than packing days full of to-do items as a way to maximize time, the key is to maximize your mental energy through a different brand of time management.

So, why doesn’t time management work?

Time management

For starters, not all work time is quality time by nature. According to a study published at ScienceDirect, your average worker is interrupted 87 times a day on the job. For an 8-hour day, that’s almost 11 times per hour. No wonder it’s so hard to stay focused!

Second, time management implies a need to fill time in order to maximize it.

It’s the difference between “being busy” and “being productive.”

It also doesn’t impress your boss; a Boston University study concluded that “managers could not tell the difference between employees who actually worked 80 hours a week and those who just pretended to.” By contrast, managing your energy lets you maximize your time based on how it fits with your mental state.

Now, how do you manage your energy?

Energy Management?

First, understand and protect the time that should actually go into deep, focused work. Studies continually show that just a few hours of focused worked yield the greatest results; try to put in longer hours behind that, and you’ll see diminishing returns. There’s a couple ways you can accomplish this.

You can block off time in your day dedicated to focused work, and guard the time as if it were a meeting. You could also physically retreat to a private space in order to work on a task.

Building in flexibility is another key to managing your energy.

The BBC article references a 1980s study that divided students into two groups; one group planned out monthly goals, while the other group planned out daily goals and activities. The study found the monthly planners accomplished more of their goals, because the students focusing on detailed daily plans often found them foiled by the unexpected.

Moral of the story?

Don’t lock in your schedule too tightly; leave space for the unexpected.

Finally, you should consider making time for rest, a fact reiterated often by the BBC article. You’ve probably heard the advice before that taking 17 minute breaks for every 52 minutes worked is important, and studies continue to show that it is. However, rest also includes taking the time to turn your brain off of work mode entirely.

The BBC article quotes associated professor of psychiatry Srini Pillay as saying that, “[people] need to use both the focus ad unfocus circuits in the brain,” in order to be fully productive. High achievers like Serena Williams, Warren Buffet and Bill Gates build this into their mentality and their practice.

Embracing rest and unfocused thinking may be key to “embracing the slumps,” as the BBC article puts it.

Do yourself some good

In conclusion, by leaving some flexibility in your schedule and listening to your body and mind, you can better tailor your day to your mental state and match your brainpower to the appropriate task. As someone who is tempted to keep a busy to-do list myself, I am excited to reevaluate and improve my own approach. Maybe you should revisit your own systems as well.

#timemanagement

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