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Why I reject the idea of the #hustle

(EDITORIAL) Our culture stopped considering running on four hours of sleep as a badge of honor, so how the hell is the “hustle” culture any different? Guys. It’s not.

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Rise and grind, hustlers

We all see on social media the people that tout the “hustle.” You’ve seen it. “Rise and grind,” we’re told. The intention behind these cliches is to inspire people around them to take action (or secretly to brag that they’re people of action, accomplishments).

But isn’t it really just an alternative to the glorification of being “busy” that we have also rejected? Our culture stopped considering running on four hours of sleep as a badge of honor, so how the hell is the “hustle” culture any different? Guys. It’s not.

That gig economy, baby

Being bombarded with the “inspiration” to “hustle” is giving rise to unnecessary stress. “I took an hour and a half off for lunch, I didn’t hustle, I need to hustle, I have to work until 10 tonight if I’m really someone who hustles,” many people think to themselves now.

Further, the rise of the gig economy (which we’ve written about in depth over the years) has people snagging endless “gigs” leading to a new culture of poorly trained workers that feel like they’re on top because they’re “hustling.”

A friend of mine recently Facebooked that she’s “On the hustle,” and bragged that not only is she an Uber driver, she takes gigs on Fiverr, sells Rodan+Fields, and so forth.

All I hear is that she’s banging her head against the wall with maximum effort and minimal return. No skills are being refined and tweaked when people feel like they have to pick up scraps in order to hustle, and very little money is coming their way. Every penny counts, but if you spend three pennies of effort to make one penny come to your bank account, it’s simply not worth it.

The problem is that my friend IS hustling. Hustling her little ass off. But it’s that “hustle harder” mentality (glorified with inspirational quotes on Instagram) that has people feeling like they come up short.

A peek behind the curtain

I’d like to officially reject the idea of “the hustle.” The intention behind the movement is good – work hard, then work harder. It’s much better than the alternative, but it’s time to be more honest about what “hustle” actually means.

I have a challenge for you. Next time you see someone on social media bragging about their hustle (because that’s what it’s become, a means to “play” successful online), consider if the hustle is real. Are they glorifying a fast buck, glorifying being busy, or desperate back patting? Don’t “like” it or chastise them, just move on. Don’t play into it.

You know who hustles?

  • My grandma who wakes up early every day in Kenya to take care of orphans all day, sometimes being the only adult left behind when al-Shabaab storms the village (and the local workers flee), living on spotty electricity and food, all before retiring in a less-than-luxurious bed at night, exhausted but happy.
  • My mechanic who hustles all day, obsessing over the quality of his work, who won’t even let me see my car until he’s pulled all of the protective linings out and he’s washed his hands and straightened his tucked-in shirt.
  • My gal pal who wakes up with a newborn every day, yet juggles social media and recruiting, offering endless free help to people who can’t/don’t pay her to review their resume so they can get a job.
  • My single dad when we were growing up – worked as a designer for a shitty boss (but didn’t quit because he had to feed us), skipped meals when there was only enough to feed us two kids, still sneaks out during lunch to go take lunch to (and eat with) his homeless buds up the street, still volunteers for the tasks at church no one else will do (like weed duty), always took side jobs he hated (illustrations for textbooks, art for the local paper), all for his family.

What real hustle looks like

And what do these people all have in common? They would all cringe at the idea of a selfie with glitter letters proclaiming they’re on the hustle. People that are focused on work, on advancing their life (and the lives of those around them) would be embarrassed to be lumped in with the Instagram selfie people that pat themselves on the back because today, they managed to shower, drive two people up the street for their Uber hustle, write a fake review on Yelp for their Fiverrr hustle, and sent out two aggressive sales emails to cousins to pressure them to buy their Rodan+Fields products in their trunk.

That’s not hustling, that’s what people are being told is hustling. It’s an unfortunate scrapping together of gigs that so many are being tricked into thinking is the only way to live, the only way to survive. The pressure is on to bring on more ways to hustle, and people are being screwed by the gig economy. It’s unfortunate.

And for that, I reject the glorification and glitterification of “hustle.”

This editorial was first published on July 5, 2016.

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11 Comments

11 Comments

  1. Chris Johnson

    July 6, 2016 at 11:23 am

    What you’re saying isn’t hustle. It’s failure. #failure isn’t a sexy hashtag.

    Hustle is an aspirational statement. It says: I won’t be beaten. I won’t be put down. Even if it means that I’m forced to PM my facebook friends and sell them juice cleanses. That’s Hustle.

    And sometimes the willingness to do anything, to try anything is an attribute. A virtue. However not learning…and chanting a mantra to make it better sucks.

  2. Chris Lengquist

    July 6, 2016 at 1:55 pm

    Time blocking. That’s my lifestyle. When I’m working I’m highly focused in that work. When I’m playing (riding my bike…and yes, I time block that, too) I’m focused on playing.

    An associate of mine said to me years ago “Be where you are.” So put the phone down and get back to those emails and texts when you are working. Unless you are a brain surgeon or hold the key to the nuclear missiles, do you really need to be accessible 24/7?

    Maybe “hustling” and looking busy make you look more important to your peers. But to me, and this is just me speaking, when I quit hustling and started ordering my life, my life got a whole lot better. And oh, by the way, my income shot through the roof as compared to where it had been.

  3. Lana

    July 7, 2016 at 4:58 am

    It mostly sounds like you’re sour about hearing people doing good or happy about doing good. Hustling doesn’t need a direct definition, all that matters is that you’re either moving forward or you’re not.

    • Lani Rosales

      July 11, 2016 at 11:45 am

      I agree with you that what matters is whether or not you’re moving forward, and I agree with you that I’m sour, but not about people doing well, rather about people being screwed by the gig economy.

  4. James Festini

    July 7, 2016 at 4:11 pm

    I totally agree. I am so beginning to cringe at that word. A hustler back in the day was a con. I call it working your ass off and harder than the competition. I am knocking 100 doors a day and cold calling 100 people a day trying to break into a new territory. I call that #workingmymotherfuckinassofftoGetatonoflistingsandsellthemwhileprovidinggreatservicebeforethemarkettakesanothershitonmycareer

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  6. Pingback: When the #hustle becomes valuable (and when it's just busy work) - The American Genius

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Opinion Editorials

How strong leaders use times of crises to improve their company’s future

(EDITORIAL) We’re months into the COVID-19 crisis, and some leaders are still fumbling through it, while others are quietly safeguarding their company’s future.

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strong leaders

Anthony J. Algmin is the Founder and CEO of Algmin Data Leadership, a company helping business and technology leaders transform their future with data, and author of a new book on data leadership. We asked for his insights on how a strong leader can see their teams, their companies, their people through this global pandemic (and other crises in the future). The following are his own words:

Managers sometimes forget that the people we lead have lives outside of the office. This is true always, but is amplified when a crisis like COVID-19 occurs. We need to remember that our job is to serve our teams, to help them be as aligned and productive as possible in the short and long terms.

Crises are exactly when we need to think about what they might be going through, and realize that the partnership we have with our employees is more than a transaction. If we’ve ever asked our people to make sacrifices, like working over a weekend without extra pay, we should be thinking first about how we can support them through the tough times. When we do right by people when they really need it, they will run through walls again for our organizations when things return to normal.

Let them know it’s okay to breathe and talk about it. In a situation like COVID-19 where everything is disrupted and people are now adjusting to things like working from home, it is naturally going to be difficult and frustrating.

The best advice is to encourage people to turn off the TV and stop frequently checking the news websites. As fast as news is happening, it will not make a difference in what we can control ourselves. Right now most of us know what our day will look like, and nothing that comes out in the news is going to materially change it. If we avoid the noisy inputs, we’ll be much better able to focus and get our brains to stop spinning on things we can’t control.

And this may be the only time I would advocate for more meetings. If you don’t have at least a daily standup with your team, you should. And encourage everyone to have a video-enabled setup if at all possible. We may not be able to be in the same room, but the sense of engagement with video is much greater than audio-only calls.

We also risk spiraling if we think too much about how our companies are struggling, or if our teams cannot achieve what our organizations need to be successful. It’s like the difference in sports between practice and the big game. Normal times are when we game plan, we strategize, and work on our fundamentals. Crises are the time to focus and leave it all on the field.

That said, do not fail to observe and note what works well and where you struggle. If you had problems with data quality or inefficient processes before the crisis, you are not fixing them now. Pull out the duct tape and find a way through it. But later, when the crisis subsides, learn from the experience and get better for next time.

Find a hobby. Anything you can do to clear your head and separate work from the other considerations in your life. We may feel like the weight of the world is on our shoulders, and without a pressure release we will not be able to sustain this level of stress and remain as productive as our teams, businesses, and families need us.

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Opinion Editorials

Declutter your quarantine workspace (and brain)

(EDITORIAL) Can’t focus? Decluttering your workspace can help you increase productivity, save money, and reduce stress.

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decluttering

It’s safe to say that we’ve all been spending a lot more time in our homes these last few months. This leads us to fixate on the things we didn’t have time for before – like a loose doorknob or an un-alphabetized bookshelf.

The same goes for our workspaces. Many of us have had to designate a spot at home to use for work purposes. For those of you who still need to remain on-site, you’ve likely been too busy to focus on your surroundings.

Cleaning and organizing your workspace every so often is important, regardless of the state of the world, and with so much out of our control right now, this is one of the few things we can control.

Whether you’re working from a home office or an on-site office, take some time for quarantine decluttering. According to The Washington Post, decluttering can increase your productivity, lower stress, and save money (I don’t know about you, but just reading those three things makes me feel better already).

Clutter can cause us to feel overwhelmed and make us feel a bit frazzled. Having an office space filled with piles of paper containing irrelevant memos from five years ago or 50 different types of pens, has got to go – recycle that mess and reduce your stress. The same goes with clearing files from your computer; everything will run faster.

Speaking of running faster, decluttering and creating a cleaner workspace will also help you be more efficient and productive. Build this habit by starting small: try tidying up a bit at the end of every workday, setting yourself up for a ready-to-roll morning.

Cleaning also helps you take stock of stuff that you have so that you don’t end up buying more of it. Create a designated spot for your tools and supplies so that they’re more visible – this way, you’ll always know what you have and what needs to be replenished. This will help you stop buying more of the same product that you already have and save you money.

So, if you’ve been looking to improve your focus and clearing a little bit of that ‘quarantine brain’, start by getting your workspace in order. You’ll be amazed at how good it feels to declutter and be “out with the old”; you may even be inspired to do the same for your whole house. Regardless, doing this consistently will create a positive shift in your life, increasing productivity, reducing stress, and saving you money.

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Opinion Editorials

How to ask your manager for better work equipment

(EDITORIAL) Old computer slowing you down? Does it make a simple job harder? Here’s how to make a case to your manager for new equipment to improve your productivity.

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better equipment, better work

What is an employee to do when the work equipment bites.

Let’s be frank, working on old, crappy computers with inefficient applications can make the easiest tasks a chore. Yet, what do you do? You know you need better equipment to do your job efficiently, but how to ask the boss without looking like a whiner who wants to blow the department budget.

In her “Ask A Manager” column, Alison Green says an employee should ask for better equipment if it is needed. For example, the employee in her column has to attend meetings, but has no laptop and has to take a ton of notes and then transcribe them. Green says, it’s important to make the case for the benefits of having newer or updated equipment.

The key is showing a ROI. If you know a specific computer would be a decent upgrade, give your supervisor the specific model and cost, along with the expected outcomes.

In addition, it may be worth talking to someone from the IT department to see what options might be available – if you’re in a larger company.

IT professionals who commented on Green’s column made a few suggestions. Often because organizations have contracts with specific computer companies or suppliers, talking with IT about what is needed to get the job done and what options are available might make it easier to ask a manager, by saying, “I need a new computer and IT says there are a few options. Here are my three preferences.” A boss is more likely to be receptive and discuss options.

If the budget doesn’t allow for brand new equipment, there might be the option to upgrade the RAM, for example. In a “Workplace” discussion on StackExchange.com an employee explained the boss thinks if you keep a computer clean – no added applications – and maintained it will perform for years. Respondents said, it’s important to make clear the cost-benefit of purchasing updated equipment. Completing a ROI analysis to show how much more efficiently with the work be done may also be useful. Also, explaining to a boss how much might be saved in repair costs could also help an employee get the point across.

Managers may want to take note because, according to results of a Gallup survey, when employees are asked to meet a goal but not given the necessary equipment, credibility is lost.

Gallup says that workgroups that have the most effectively managed materials and equipment tend to have better customer engagement, higher productivity, better safety records and employees that are less likely to jump ship than their peers.

And, no surprise, if a boss presents equipment and says: “Here’s what you get. Deal with it,” employees are less likely to be engaged and pleased than those employees who have a supervisor who provides some improvements and goes to bat to get better equipment when needed.

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