Are you trying to figure out how you can stand out to recruiters and hiring managers in this job market?
Recruiters often have aggressive hiring goals and are sorting through many resumes to discover the hidden gems that will help organizations achieve their business transformation and growth goals. If you have had a non-traditional education or career path, or have a resume gap due to a layoff, being a caregiver, or any of a multitude of other reasons, it’s important that you know how to share your story in a way that will empower recruiters to advocate on your behalf in this job market.
When I’ve mentored diverse job seekers through the years, these are the four key steps I recommend they follow:
- Develop your personal brand
Do you have a LinkedIn profile? If so, when is the last time you audited it? Is it telling the story of who you are now and where you want to go?
It’s important to make the most of the eight (8) seconds that recruiters are spending on your profile. Because, on average, and as lazy as ‘we’ recruiters sound, unless in that time we can tell what you do, who you are, etc., we might not keep reading on.
- Tell your story
You have probably heard the phrase “elevator pitch,” but did you know this doesn’t just apply to businesses? As a job seeker, you need to know your story and how it aligns with the roles you are looking to get hired for. If you were to record yourself and tell YOU how great YOU are, would you hire you? If not, remember what value and experience you bring (no matter how seemingly small), your story is you and some of the best stories can be told badly, and some of the most challenging stories can become the most inspirational. Only you have the power to decide what you want your story to be.
- Build your network
Your network is your net worth. The more contacts you have, the more chances you create, and the single hardest part of the journey is just to start. Have you built a network in the job market that has the type of job you want? If not, how do you? First, go and find hiring managers. Start by searching on Linkedin, use “job title” and “hiring” in the search bar. Then connect with the people who have posted that they are hiring, sending them a message about your interest, and/or asking them for help (industry tips, thought leaders to follow, who else is hiring). People are generally very open and friendly, and in this landscape, they will be willing to either hire or connect you with someone else. If they don’t, is that someone you would want to be connected with anyway?
- Focus on your goals, your “why”
The most important thing! Focus on your WHY. No matter what, job searching can be one of the most challenging things in the world! So don’t just focus on the results, because you will get a job; focus on why you are doing this. Remember you are going through a journey and that you will have a good day, and you will have a bad day, and the best advice I can give (which I repeat to myself ALL the time!) is this… “You either WIN or you LEARN.” Make sure you remind yourself of this and remember WHY you are doing this because the why will keep you going and the experience is something you should embrace, no matter what.
Job seeking can often be all about the numbers and let the saying “Your network is your net worth” be inspirational to build your personal brand and grow your network daily. You will be amazed to see the kinds of opportunities that the network will open for you!