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ServiceKick: streamlining the testimonial process

Managing testimonials has long been a hairy process, but ServiceKick has launched to streamline your efforts, and the user experience is extremely simple and particularly appealing to small businesses short on time.

Streamlining testimonial capturing

Customer testimonials are a great and simple way to gather marketing fodder and spread the word about your company genuinely. Some of the best marketing out there is from real customers sharing about their real experiences with their friends and family. So, how do you best capture these testimonials for use on your website, social networking sites, or the abundant review sites out there right now? If you’re looking for an easy and efficient answer, ServiceKick may be worth a few minutes of your time.

The whole point of ServiceKick is to request and then publicly share your customers’ positive testimonials. Because the purpose is so clear and straightforward, ServiceKick is also easy to use. All you have to do is import your customers’ information and ServiceKick will send out testimonial requests and then gather and compile the received feedback for you. One nice feature is that you can add your branding to the ServiceKick page that your customers see, making it cohesive with your already-established pages and social accounts.

You can also give ServiceKick access to your Twitter, Google, or Facebook accounts and it will reach out to your contacts for you. ServiceKick gives you the power to approve or reject each testimonial, meaning only the approved reviews will become live for everyone to see. You can choose to manually update your social accounts with these testimonials, or you can use one of ServiceKick’s customizable widgets that you can put on your website.

Digging deeper into ServiceKick

ServiceKick only costs $5 a month, and you can try it for free for 14 days. However, there are some drawbacks. First, there are limits to how many emails you can send out at a time. Your limit is 25, and while it does this to reduce spam, it may mean that it takes you a few days or even longer to contact all of your customers.

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Second, it’s not clear on their website if you can customize the request letter or if there’s a stock letter that is used. So, that might be something you’ll want to look into before you sign up.

Third, the truth is that you can do all of this by yourself, without ServiceKick, and you could save yourself five bucks a month. All you would have to do is compile a spreadsheet of your customer contacts, create an email that requests a review or testimonial, and then send it out yourself. However, ServiceKick might be best suited to those who would rather let someone else keep track of the incoming and outgoing requests. So, maybe the promise of a more streamlined testimonial request method is worth the $5 each month.

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Written By

The American Genius Staff Writer: Charlene Jimenez earned her Master's Degree in Arts and Culture with a Creative Writing concentration from the University of Denver after earning her Bachelor's Degree in English from Brigham Young University in Idaho. Jimenez's column is dedicated to business and technology tips, trends and best practices for entrepreneurs and small business professionals.

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