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Creative ways to improve your cash flow despite a global pandemic (we’re serious)

(FINANCE) Keeping the lights on has become a major priority for many businesses country wide, so how do you keep your cash flow up during this crisis?

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cash flow

More than ever, cash is king. How can you stimulate cash flow in this era? How do you turn a trickle into a flow?

Business is down globally, with large and small businesses struggling with cash flow and supply chains everywhere you look. People are staying home and trying to spend less money, as many of them have lost their jobs or income.

We’ve rounded up the best advice from several sources to help you make some sense of it all–and hopefully some money, too. Nothing is foolproof, but we sincerely hope these tips help you and your business hang in there. These times are challenging, but we know things will improve eventually.

One piece of advice each of these experts notes is to look at your business differently during this period. One way to do this is to prioritize short-term gains vs. long-term plans. This doesn’t mean to act recklessly, but rather to evolve a little. Let’s face it, if you aren’t bringing in money and reining in costs at this point, you may not survive to bear that long-awaited fruit of your labor.

An outstanding example is the restaurant industry. Since most restaurants around the country have shifted to takeout only, the ones who are staying open have been creative in transforming their business model. Some clever shapeshifting I’ve seen in restaurants include: offering family packages, offering meal kits (i.e., uncooked meat, pasta, and sauces to be cooked at home), offering a popup market for basic groceries, offering virtual tastings (where you pick up the food, and they conduct the tasting or class online), giving discounts on gift cards, and offering cocktail kits.

Another key factor is to treat people well during this time: employees, customers, and suppliers alike will remember your behavior during the crisis once we return to better days. Remember, they are likely hurting, too. Ask yourself how you can best bring value to them while taking care of your bottom line.

Here is some specific advice we’ve collected from experts such as The Harvard Business Review, Deloitte, KPMG, and ECG Management Consultants.

  • Adjust variable costs to the extent possible. Of course, curtail non-essential company travel plans, training, meetings, and entertainment costs. Looking at labor costs, it is more challenging. Yet, try shifting contract work to permanent employees as a cost-saving–and employee-saving measure. Consider encouraging employees to take available paid leave, and encourage voluntary unpaid leave.
  • Verify your own lines of credit. Make sure your sources of financing are going to remain available to you.
  • Be cautious and do plan ahead with your inventory. You want to confirm that your supply chain of essentials is likely to remain reliable, but plan for a disruption. You may want to seek out additional sources or viable alternative products and raw materials. You need to be able to continue to supply YOUR customers.
  • Look realistically at any possible delays in your payables. Check in your area–you may be able to defer utility payments temporarily, or make a mutually agreed-upon arrangement with one or more of your suppliers to change the way you pay them. Do not do this willy-nilly, though–those supplier relationships are crucial, and you definitely want to keep the actual lights on.
  • Review your invoice and collection practices. At all costs, invoice on time with clear payment terms.
  • Consider your customers, their payment history, and reliability. Ask yourself–or them–how hard hit their industry is, how likely they are to struggle with payments. An honest, up-front conversation about ensuring payments (even if through a new agreement, like the ones you want to make with your suppliers).
  • Elect to deduct 2020 Disaster Losses on your 2019 taxes. Section 165(i) allows for this accelerated loss deduction on your tax return.
  • If you own or run a larger company or one with an almost certain return to good times and can afford it, you may even benefit in the future by pausing or greatly reducing your larger salary in order to keep paying employees and keep the company flush. I know, I know, this option sucks, but it garners good will among employees and the community that should ideally come back to reward you sooner rather than later. Save the company’s butt? You get a juicy bonus on the flip side, no doubt!
  • Throw out the rule book for some things. Waiting to release a product or content for a traditionally optimal time? Reconsider that–would people benefit from it? If it’s software, training, or intellectual property such as a book, musical content, or film, get that out the door NOW. People want it and need it. This means new customers! You may want to offer these cheaper than usual or even free, as an investment in the future.

Look into funding through no-interest or low-interest loans and grants. In addition to the SBA Disaster Loan government loan, search for additional sources of funding through private sector grants. Here’s a partial list of entities offering this type of relief, particularly for small businesses.

  1. Facebook is offering $100 million in small business grants, given in cash and also some Facebook ad credits.
  2. Amazon is offering $5 million in a Neighborhood Small Business Relief Fund for Seattle businesses.
  3. Kiva, the international microloan organization that offers small businesses zero-percent interest loans of up to $15,000.00, has recently expanded their loans available to U.S. entrepreneurs.
  4. The Opportunity Fund offers grants and low-interest loans mainly to small businesses owned by underserved entities, such as women and minorities. They are expanding their resources in light of the coronavirus impact.

I hope these tips help you with your business. I’m not only a writer cranking out content, but I’m also a small-business owner biting my nails over the income loss this has brought. I’d love to hear any ideas you have that you’re implementing for cash flow and survival. I want us all to make it!

Joleen Jernigan is an ever-curious writer, grammar nerd, and social media strategist with a background in training, education, and educational publishing. A native Texan, Joleen has traveled extensively, worked in six countries, and holds an MA in Teaching English as a Second Language. She lives in Austin and constantly seeks out the best the city has to offer.

Business Finance

Under-representation of women in fintech: Let’s talk about it

(BUSINESS FINANCE) Representation of women in fintech remains scarce despite a prevalent population of interest. Why is this the case, and what can we do about it?

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Woman reading a document in front of her computer, one of the women in fintech.

Women are 50% of the population – so why are there only 9 of us on the 2020 Forbes Fintech 50?

I’m personally shocked by how underrepresented women are in such a lucrative industry. By 2022, it’s predicted that fintech, or financial tech, will be worth $26.5 trillion, and we cannot afford to miss out.

And I’m serious when I say fintech is truly taking over. This includes payment processing, online and mobile banking, person-to-person payments (think Venmo or Cash App), financial software, to name a few. For some perspective, half of consumers use digital banking services as the primary way to manage their money. That’s a big deal.

So why does it matter that women are drastically underrepresented in leading roles at these companies?

  • Women CEOs receive only 2.7% of all VC funding – that is astonishingly low, considering that the remaining 97.3% is secured by their male counterparts.
  • While a study conducted by the Harvard Business Review on leadership skills found that women scored higher than men in 17 out of 19 categories (I could’ve told you that), women founders make up only 17% of fintech companies. Some of the categories tested on were:
    • Bold leadership
    • Taking initiative
    • Resilience
    • High integrity & honesty
    • Collaboration and teamwork (this is a big one!)
    • Inspiring & motivating others

If you’re a woman interested in business, tech, or entrepreneurship looking to break into the big leagues, here’s some exclusive advice from lady CEOs, founders, and COOs:

  • Stay Passionate
    Suneera Madhani, Founder + CEO of Fattmerchant, says: “…remember why you started and hold that close to your heart when times get tough.”
  • Be Open to Learning
    “Never behave as the smartest person in the room because you may miss some of the best ideas.” Says Snejina, Co-founder + CEO of Insurify.
  • Trust Your Intuition
    As the Founder + CEO of Tala, Shivani Siroya urges us to: “Stay excited, focused on results and be incredibly optimist. It’s okay to really believe in your gut – just make sure that you see the results with it.”

2021 is a new year full of opportunity – even though the odds are (and always have been) stacked against us, let’s have this be the year where women techies and business owners capitalize on their leadership skills. We have lost time – and profit – to account for.

Author’s Note: Thank you to CreditRepair for the linked infographic!

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Business Finance

Is the convenience of payment apps worth the risk of fraud?

(FINANCE) Peer-to-peer payment apps like CashApp and Venmo are quick and convenient – for users and scammers alike. What are Square and PayPal doing to help?

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CashApp open on phone one of payment apps susceptible to fraud.

More and more people are using peer-to-peer payment services, like Square’s Cash App and PayPal’s Venmo, to make purchases, handle their banking, or just to pitch in on the pizza you and your friends had delivered last night. These payment apps have been particularly useful for folks who may not be able to afford bank fees or have other barriers preventing them from accessing a bank account.

That’s because they are very easy to set up, requiring nothing more than an email address or phone number. Even folks with bank accounts are using these payment apps more as folks are trying to stay home and reduce their in-person contacts during the COVID-19 pandemic. The number of daily users on Venmo has grown 26% since last year.

While these apps bring a lot of convenience to our lives, they have also made running scams more convenient for cybercriminals. According to experts, the rate of fraud on Venmo and Cash App is three to four times higher than with credit or debit cards. While PayPal and Square don’t provide statistics about scams, there are some telling signs. The New York Times and Apptopia, a mobile services tracking firm, found that the number of users mentioning frauds or scams in Venmo customer reviews had increased by four times in the past year.

It seems that Cash App has the most fraudulent activity, with the Better Business Bureau reporting twice as many complaints about Cash App as Venmo, even though Venmo has more users. Zelle has a better track record when it comes to fraud, most likely because it requires a more thorough authentication process when setting up an account. It also has better legal protections for folks who have been scammed.

Some of the things that make these payment apps so quick and easy are exactly the reasons it’s so easy to scam users. The instantaneous payments mean that there’s not much of a vetting process, and not much time to catch a fraudulent transaction before it’s too late. Because you only need an email address or phone number to set up an account, it’s easy for criminals to set up dummy accounts for running scams.

Other scams have been facilitated by the marketing choices of the companies. For example, Cash App regularly runs a Cash App Friday promotion, in which users are rewarded for sharing their username, or $Cashtag, on social media. Unfortunately, this has essentially created a Rolodex of potential victims for criminals.

Square and PayPal are doing what they can to address the problem. Lena Anderson of Square says that they are “aware that there has been a recent rise in scammers trying to take advantage of customers using financial products, including Cash App. We’ve taken a number of proactive steps and made it our top priority.”

One “proactive step” Square has taken is to roll out a customer service phoneline, not only to make it faster and easier for customers to vet potentially fraudulent transactions or report scams, but also because scammers have been creating fake customer service phonelines to target users and collect their personal information. The phoneline is currently available to only some customers, but Square plans to scale it up to be available for all users over time.

Until these companies come up with more robust security systems, there are several things you can do to avoid scams. While you might get a cash bonus from Cash App, it’s probably not worth it to share your $Cashtag on social media. Only share your username with people you know. Never share your personal or banking information with strangers. Examine all transactions carefully. Some scammers are stealing money by making a payment request from an account that looks legitimate, but may have a slightly different spelling or one-letter change in the name.

No legitimate agents of these services should ever ask you for your sign-in code, or to download software, and you shouldn’t click on any links in messages promising cash prizes. Never send small payments in exchange for a promised reward – if it sounds too good to be true, it’s probably a scam. Don’t use digital payment apps to pay for or receive payment from sales on Craigslist, Offer Up, or Facebook Marketplace.

If you think you’ve been scammed, changed your PIN number immediately and contact the company and/or the FTC.

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Business Finance

Will your stimulus check be taxed? (and other burning questions)

(BUSINESS FINANCE) One of the biggest questions of 2020 (and potentially further) is whether or not your stimulus check will be taxed. Let’s take a look at this, and other questions.

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Couple looking at computer together to see how to use their stimulus check.

We’re finally able to put 2020 – and its unending laundry list of concerns, tragedies, and turmoil – behind us. At least, it’s a new year finally, but we’ll still be feeling some of the effects from a historically volatile time for a bit, and part of that includes one of the great certainties in life – filing taxes.

Arguably the biggest question that has been repeatedly asked is whether or not a stimulus check is taxed. This is against the greater backdrop of questions as well – does it affect (lower?) one’s tax refund, whether or not someone qualifies for the checks to begin with, when additional rounds might be deposited, whether or not anything changes when filling out tax forms, and so on.

So let’s break these down as simply as possible.

Are stimulus checks taxed?
In short, no (woohoo!). The tax code states that taxes are levied on “all income from whatever source derived” unless there is a specific exemption. While that makes it sound like a stimulus check would be taxed as a form of income given that it is not directly excluded, stimulus checks are considered an advance payment of a tax credit, and thus are not considered taxable income.

Does the stimulus check lower my tax refund?
Also no (hooray!). If anything, it will increase your tax refund. Essentially, this lowers the amount of taxes you are paying. There’s more to it than that, but this is the quickest summary.

Does anything change when filling out my taxes?
I’ll start by saying this is a bit of a trickier area, and I would absolutely suggest speaking with a CPA if you have any specific or in-depth questions.

When filling out the Form 1040, there will be a line on the second page for “Recovery Rebate Credit,” and this is where a number is entered under certain conditions. This is directly related to taxes filed in 2018 and/or 2019, as these years were used to determine who gets a stimulus check and the amount. The general rule is that if there was a big change between those years – losing a job, having a child, starting a new career, graduated college, etc. – then this line may need to be filled in. Essentially, if you are/were entitled to more stimulus payout, then you would enter in the difference here.

For example, if your taxes from 2018 were used to determine your stimulus amount, and this resulted in a low payout due to a high income for that year, but then you lost your job in 2019, you’d write in the difference here. So if you received $100 in stimulus but were laid off in 2019, you could still be owed $1100 (going by the first stimulus check that was valued at $1200 for an individual). You’d enter that amount on this line, which would then lower your tax bill and potentially (should) lead to a higher refund.

Essentially, this line is where you’re stating that you are still owed additional funds that the stimulus was designed to pay out. The IRS website goes over this in some detail, where it explains that individuals who did not receive the full amount via stimulus checks (called “Economic Impact Payments”) from the CARES Act should fill this line out.

In short, if you did get the full amount? Ignore this line. If you did not, you may be eligible, and should determine what to fill in so that you maximize a potential refund.

Will I get the second stimulus check?
President Trump did sign a COVID relief bill recently that was designed to give $600 checks to individuals, as well as other stimulus benefits for unemployment and various funding programs. However, not everyone is eligible for this second check. This includes high earners (anyone with an adjusted gross incoming of $87,000 or more), dependents, and persons who lack certain legal documents/designations.

If I qualify, when do I get the second stimulus check?
Some people have already received this payment via direct deposit, and these will continue onward for the next few weeks. The IRS cannot send any checks for this second round past January 15th, 2021. If an eligible person does not receive the payment by then, they can utilize the “Recovery Rebate Credit” mentioned above when filing taxes.

It should also be noted that some individuals could receive their stimulus via debit cards, so be sure to always check your mail carefully! There’s no indication this could happen with the second round yet, but it’s always best to keep in mind.

Is the tax deadline still April 15th, 2021?
At this time, this is still the official date that taxes must be filed. It should be noted that the same deadline was originally in place for 2020, but was pushed back once pandemic-related obstacles arrived. As such, there is a chance that the date could change for 2021, but until an official ruling is given, plan on having taxes filed by the standard April 15th date (or filing for an extension if that is a possibility).

Will additional stimulus checks arrive in 2021?
While there has been talk within the government regarding additional rounds, and while many are hopeful for a $2000 check, there is no official word or regulations in place to ensure that this will happen. It is still uncertain what the incoming administration will do, can do, or be able to pass in the future; to speculate would be ill-advised at this time.

Keep in mind that debates on the second stimulus check had been ongoing since July 2020 and were only recently passed; this would suggest that additional rounds could face similar discussion.

Summary
So, the good news here is that stimulus checks are not taxed and will not affect your tax refund, and this should help a large number of the populace as we continue to work through these difficult times. There is a chance that additional payments will arrive in the future, but keep in mind that they may not arrive soon. Lastly, as I previously mentioned, know that there is a chance to file for the rebate directly on your tax forms, and that I strongly encourage you to speak with a CPA if you have any questions.

Otherwise, as sincerely as I can say this, good luck in the new year!

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